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Key Drivers
Accessibility
Social Graph + Reputation = Trust
Frictionless
Standardization
“Experience Economy”
Community
Trust Shift
Alternative Consumption
Financial Pressure
Online Residential Rental for Business Travel?
Pros
Cons
• Location! Everywhere!
• Value for Money
• Diverse offerings
• Meeting a local
• Inconvenient “Hassle”
• Unreliable
• Lack of… everything
else
• Image of the Brand
Ecosystem
Host
Not professional … yet
Interaction with guest?
Superhost?
Hotel for Business Travel?
Pros
Cons
• Convenient all the way
• Service, Amenity,
Facility
• Reliable & Consistent
• Brand & History
• Boring… seriously
• Location
• Not-so-budget-friendly
• Impersonal
Hotelier
Behind the desk
Too Professional
Interaction with guest?
Real service?
30s + Veterans + Road-‐Weary + Wide-‐eyed + Passionate high-‐tech
Professional Image
Location Amenity/ Facility/ Service
Convenience
Connection Predictability
Budget-friendly
Experience the City
Better than Home
No hassle, just relax
Eat something
nice
Who can fill the Gap?
Understand Business Travelers
Physical Infra.
Trusted Brand
Hospitality Culture
Expertise in Accommodation
Management
Network: Reservation,
Procurement, Sales
Hotel
Host
Additional Property
Guest
Additional Business Travelers
New Revenue Stream
Professional Management
Experience + Reliability
How it Works
Accor
Host
Listing
Share the Management (Network, Infrastructure, Expertise) Hospitality Standard Training
Bundle of Services
Accor Booking
Bundle of Services
Share the Hotels (Space, Loyalty Program, Professional Image)
Business Traveler
Local Experience
How it Works
Local Businesses
Manage: Evaluation • Photo + Interview • ‘Sign’ & ‘Key’ Recommend the Price Listing ➤ Host
Guest Check-‐out ➤
Preparation ➤ Host
Guest Check-‐in ➤
Guest Stay ➤
Guest Booking ➤
Hotel-‐like Amenity
Hotel-‐like Service: 24/7 Customer Service • Concierge • Local Recommendation • Experience booking • Breakfast
Cleaning & Laundry
Guest Search ➤ Business Concierge
Instant Booking + Choice: Amenity, Service
Check-‐in Notification • ‘Sign & Key’
How it Works
How it Works
Stay Breakfast
Conference Room Gym Business Center
Babysitting service
Local Dining
Night Bar Lobby
Loyalty Program
Business Traveler
Accor’s customer base Early Adopters Alternative Option
Small/Medium Co.’s Art, Tech, Young
Big Company Names
(Struggling) Vacation rental hosts, B&Bs
Real Estate Agencies, AMC
Offline Promotion Free Trial Traditional Ads
Marketing
Pre-Launch
Facebook YouTube LinkedIn
Social Media
Check out the Local Event!
Community Management
Sales
Host
Travelers
Cost Revenue
Host
Business Traveler
• Online Platform: IT • Brand Development: Design
• Sales & Marketing • Community Management
• Cost of Sales??
Service Fee
Service Fee
Financial Plan
Account'! 'Year'1'Q1'' ''Year'1'Q2'' ''Year'1'Q3'' ''Year'1'Q4'' 'Year'2'' 'Year'3'' 'Year'4''
'Sales'Revenue'' '€'7'''' '€'7'''' '€'42'125.00'' '€'108'950.00'' '€'982'259.20'' '€'1'501'931.74'' '€'2'304'369.26''
Cost'of'Sales''€'7'''' '€'7'''' '€'7'793.13'' '€'20'155.75'' '€'181'717.95'' '€'277'857.37'' '€'426'308.31''
Salary''€'77'350.00'' '€'112'350.00'' '€'112'350.00'' '€'112'350.00'' '€'460'635.00'' '€'472'150.88'' '€'483'954.65''
IT'Supplementary'cost'''€'10'000.00'' '€'10'000.00'' '€'10'000.00'' '€'10'000.00'' '€'40'000.00'' '€'40'000.00'' '€'40'000.00''
'Sales&Marketing'' '€'7'''' '€'150'000.00'' '€'4'212.50'' '€'10'895.00'' '€'98'225.92'' '€'150'193.17'' '€'230'436.93''
'General&Administrative'''€'8'735.00'' '€'27'235.00'' '€'2'106.25'' '€'5'447.50'' '€'49'112.96'' '€'75'096.59'' '€'115'218.46''
'Total'Investment'''€'96'085.00'' '€'299'585.00'' '€'7'''' '€'7'''' '€'7'''' '€'7'''' '€'7''''
'Total'operating'cost'' '€'7'''' '€'7'''' '€'136'461.88'' '€'158'848.25'' '€'829'691.83'' '€'1'015'298.01'' '€'1'295'918.35''
Operating'Margin'' ' 7224%' 746%' 16%' 32%' 44%'
'EBITDA'''€'7'''' '€'7'''' '€'794'336.88'' '€'749'898.25'' '€'152'567.37'' '€'486'633.73'' '€'1'008'450.91''
'Depreciation'' '€'7'''' '€'7'''' '€'7'''' '€'13'333.33'' '€'13'333.33'' '€'13'333.33'' '€'13'333.33''
'EBIT'''€'7'''' '€'7'''' '€'794'336.88'' '€'763'231.58'' '€'139'234.03'' '€'473'300.40'' '€'995'117.58''
'EBIT'margin''
' '
7224%' 758%' 14%' 32%' 43%'
ROCE!
! !
&12%! &6%! 6%! 12%! 17%!