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Delivering the Future of Analytics: Innovation through Open Source Pentaho was born out of the desire to achieve positive, disruptive change in the business analytics market, dominated by bureaucratic megavendors offering expensive heavy-weight products built on outdated technology platforms. Pentaho’s open, embeddable data integration and analytics platform was developed with a strong open source heritage. This provided Pentaho a first-mover advantage to engage early with adopters of big data technologies and solve the difficult challenges of integrating both established and emerging data types to drive analytics. Continued technology innovations to support the big data ecosystem, have kept customers ahead of the big data curve. With the ability to drastically reduce the time to design, develop and deploy big data solutions, Pentaho counts numerous big data customers, both large and small, across the financial services, retail, travel, healthcare and government industries around the world.
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© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 1
@pmalves
OpenAnalytics.es
The Future of
Analytics
Pedro Alves
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 2
Critical mass achieved
• Over 1,200 commercial customers
• Over 10,000 production deployments
Innovation through open source
• Open, pluggable, purpose-built for the future
• Early sustained leadership in big data
ecosystem with technology innovation
Modern, cohesive data integration and business analytics platform
• Full spectrum through advanced analytics for all key roles
• Embeddable, cloud-ready analytics
• Big data blending for analytics in real-time environments
• Broadest and deepest big data integration
WHAT WE DO
We enable the modern, big data-driven business
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 3
40000
30000
20000
10000
Exa
byte
s o
f D
ata
Source: IDC’s Digital Universe Study, sponsored by EMC, December 2012
YOU ARE
HERE
FROM 2010 TO 2015
77% of data relevant to
enterprises will
be unstructured
We all know the amount of data in the world is growing exponentially
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 4
EXABYTES
PETABYTES
TERABYTES
GIGABYTES
INCREASING DATA VARIETY AND COMPLEXITY
BIG DATA
WEB
CRM
ERP
TRANSACTIONS INTERACTIONS
The opportunity for big data is greatest
when it can seamlessly connect to the
rest of the data in your organization
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 5
Pentaho Addressable Market
1) Embedded Source – Gartner, IDC, Forrester – Assumes 8% of SaaS Market
2) Big Data Analytics – BAML – Big Data research – 3/12 (BI and Data Integration portion) – Assumes 20%
CAGR 2012 - 2016
Total Addressable
Market
Year Size 2012 $19B
2014 $41B
CAGR 47%
• Web, Social,
Device
• Advanced Analytics
• Cloud
• ISV
• OEM Model
Pentaho value is at the intersection of two
high growth multi-billion dollar markets
Big Data Analytics ($17B2)
Embedded Analytics ($2B1)
• Web, Social,
Device
• Advanced Analytics
• Cloud
• ISV
• OEM Model
Pentaho
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 6
Two key pressure points are disrupting the
traditional analytics market
On the road to the modern big data driven enterprise
Effectively
Administer,
Manage & Deploy
Easily Interact,
Visualize &
Explore
Blend Data for
Comprehensive
View Different Audiences
Different Needs Business Managers
Business Analysts
Data Scientists
Admins
IT
Escalating Need for
New Data Types
Velocity, Volume, Variety, Value
Next Wave of Self-
Service Analytics
Beyond Business Analysts
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 7
ANY Analytics
• Reports • Dashboards
• Visualizations • Discovery • Predictive
• Any role
Analytics
ANY Environment
• Data warehouses • Data marts
• Stack vendors • Cloud • Embedded
Existing & New Data
Infrastructure &
Processes
ANY Data
• Relational • Operational
• Big Data • Data sources not
yet anticipated
Billing
Location
Social
Media
Customer
Web
Network
OUR VISION
The New Reality: Powerful yet simplified analytics for all users
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 8 © 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 8
OPERATIONAL DATA BIG DATA DATA STREAM PUBLIC/PRIVATE CLOUDS
DBA/ETL/BI DEVELOPER BUSINESS USER BUSINESS/DATA ANALYST
ANY
ANALYTICS
ANY
DATA
ANY
ENVIRONMENT
An architecture for any future, analytics for any data
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 9
WHAT WE BELIEVE
Big data is completely altering the market requirements for analytics
Even big data
needs to play
well with others
1 The most powerful
insights come from
blending data on
demand and at the
source
2 You can’t prepare
for tomorrow with
yesterday’s tools
3
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 10 © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 10 © 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 10
38% 38%
16%
4% 4%
More detail from
customers, suppliers, etc.
Social
media content
Commercially
available data
Publicly
available data
Existing
underutilized “dark data”
Getting Value from Big Data, Gartner Webinar, May 2012
+ ROI + + + =
The most compelling insights come from data
combinations
“Which source of data represents the most immediate opportunity to transform your business?”
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 11
Improve operational effectiveness
Machines/sensors: predict failures, network attacks
Financial risk management: reduce fraud, increase
security
Reduce data warehouse cost
Integrate new data sources without increased database cost
Provide online access to ‘dark data’
Drive incremental revenue
Predict customer behavior across all channels
Understand and
monetize customer behavior
Begin to monetize data
as a service
Emerging big data use cases demand
blending multiple data sources
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 12
Entry
Tra
nsfo
rm
Advanced
Op
tim
ize
Big Data Opportunity
What the Market is Deploying Today and Planning for Tomorrow?
Data Warehouse Optimization
Streamlined Data
Refinery
Big Data Exploration
Next Generation Applications
Big Data Predictive Analytics
Use Case Complexity
Busin
ess I
mpact
Customer 360 Degree
View
Harnessing Machine &
Sensor Data
On-Demand Big Data Blending
Internal Big Data as a Service
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 13
Streamlined Data Refinery Extracting Value from Wi-Fi data at scale
Business Challenge
• Make highly scalable analytics solution to
accommodate hundreds of thousands of Wi-Fi
access points and millions of user sessions per
customer
• Create embedded analytics environment that
streamlines out data in a highly governed,
multi-tenant environment
Pentaho Benefits
• Rapid time to market and increased revenue
generation
• Improved end-user analytics insight with
advanced analytics tools, including a custom
built Apache Kafka plugin, which was donate to
the open-source marketplace
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 14
“Pentaho has delivered a solution that could both handle non-
relational data at massive scale and provide easy-to-use analytics
in an intuitive user interface.”
Business User Reports and
Dashboards on KPIs
End Users Dashboards and Reports on Data
Usage
PDI
Business
Analytics
Server
Data Scientist Data Mining and Data Governance
Account and
ERP Data
Unstructured
Wi-Fi Data
Machine and
Network Data
PDI
Created custom PDI
plug-in and donated
to open-source
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 15
Customer 360° View
Business Challenge
• Report and analyze a complex, growing data
ecosystem to improve patient services and
research
• Fulfill commitment to digital innovation, open
source tools and share information for free to
any other third sector organization who wants
to adapt it for their cause
Pentaho Benefits
• Dramatically improved analytical insights from
CRM, social media and ERP data to boost
annual event contributions
• Contributed code to CiviCRM, sharing their
work so that volunteering for one charity can
potentially benefit thousands
Using Business Analytics to Fight Cancer
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 16
Open http Access
“Pentaho is putting data in the hands of the business, managing information via
data blending dashboards and reporting that would have been impossible with our
existing technology. We are at the start of a journey with the business intelligence
and Pentaho will enable us to deliver our mission to beat blood cancer.”
Internal User Reporting & Data
mining
Hadoop Cluster
CRM Data
Sponsor ERP
Social Media and Web Tracking
Web Registration
PDI
Business
Analytics Server
Multi-tenancy Support
Medical Researcher Dashboarding and
Event Tracking
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 17 © 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 17
Next Gen Applications Enabling informed decision making and improved productivity
Business Challenge
• Need web application that gives access to
trades, positions, cash movements and
other information
• Meet customer needs, while ensuring
governance through risk monitoring
Pentaho Benefits
•Improved customers satisfaction due to a
major improvement of time to market for new
queries, dashboards and reports
•Forecasted an annual 60% cost reduction of
running and maintaining ABN AMRO
Clearing’s readables (standardized reports)
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 18
Business User Leverage Real-Time
Reporting
Transaction and Financial Data
Web-Stream and Web-Services
End Users Agile BI capabilities
and self-service
PDI
Customer Demographics
Multi-tenancy Support
Single Sign-on
Business
Analytics Server
“Implementing Pentaho gives our clients this
opportunity to more accurately satisfy their
information needs in an interactive environment.”
Global Exchange Data
Data Scientist Analysis and Data
Mining
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 19
The most powerful insights
come from blending data on-
demand and at the source
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 20
From a world of captured data……….
The next generation of analytics will be about
blending data where it lives, right now
To a world where data is connected, open, and fluid
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 21
Blending brings the two worlds together Evolving big data architectures
P
D
I
Existing
ETL Tool or PDI
EDW Data
Marts
Analytics
Existing
ETL Tool
or PDI
Customer
Provisioning
Billing
BI Tools
Location
Web
Social Media
Network
Existing
Process
or PDI
Hadoop
Cluster
NoSQL
P
D
I
Analytic
DB
On-Demand Integration & Blending
5.0
5.0
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 22
You can’t prepare for tomorrow with yesterday’s tools
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 23
Evolving Big Data Analytics Requirements
Analytics
Analytics
Analytics
Native
On-Demand
Blending Blended
Advanced
Analytics Advanced
Analytics
• Reporting, Visualization & Discovery
• Reporting, Visualization & Discovery • Embedded Analytics • Instaview
• Predictive Analytics • Search and Text Analytics • Real-Time
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 24
Embedded Analytics is key
part of future
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 25
SaaS enterprise application
market to grow at 17.2%
CAGR through 2015,
to over $22 billion -Gartner (2012)
Big Data is Fueling Application Innovation
Vendors are leveraging massive data sets & powerful processing to:
• Deliver faster, more responsive applications
• Harness machine & device data for operational insight
• Create robust predictive engines based on online behavior
Increasing strategic importance for software/SaaS value proposition
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 26
• Simplified integration and extensibility for OEMs
• Embed into your workflow or application
• Work with simplified REST services
• Eliminate start-up time with an extensive, rich library of samples
Analytic power unlocked for your application Simplified embedding anywhere
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 27
Architected for any future
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 28
In Sum…
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 29
Data integration
Business analytics +
The IT department
Lines of business +
Big data Any data +
Any data. Any environment. Any analytics.
The strength of Pentaho lies in the power of combination
© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 30
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@Pentaho
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