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“Open source” is the act of providing software, technology, or process for free and inviting amendments and derivation. Open sourcing philosophy has emerged primarily in the software industry, but over the past decade the open movement has risen from an unconventional concept to an emerging approach now applied to many other fields including communication, STEM, art, and many others. When money is involved, open policies are seen as unfavorable and have been largely disregarded. Current resistance to open access is not well understood but may be stem from questions of profitability or fears of losing intellectual property. In this open discussion, which we want the audience to participate in, we hope to present the possibility of using open practices to build a successful business model. What if providing open access could make a company more profitable? What if transparency brought more customers? What’s more, what if open practices could add a new dimension to corporate social responsibility? We present the idea that openness in a corporation would actually be extremely beneficial to businesses and organizations alike, and could drive profitability and induce trust while minimizing corruption and ensuring corporate, societal, and fiscal responsibility.
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The purpose of business...
Businesses are established to satisfy a societal need.
needs profits
Corruption develops when focus shifts from meetinga need to short-term profits.
needsprofits
OPEN PRACTICES IN BUSINESS
Ryan Brown & Anthony Salvagno
SOFTWARE
RESEARCH
PUBLICATIONS
PHOTOGRAPHY
MUSIC
ARTEDUCATION
What is open access?
Open access is not just free...
...it is connection.
Why can’t business be open?
Creating Shared Value (CSV)
the link between competitive advantageand corporate social responsibility
CSV CSR
economic and social benefits doing good
company specific agenda agenda determined by external reporting
internally generated personal preference
realigns entire company budget
impact limited by corporate footprint and CSR budget
integral to competing discretionary/in repsonse toexternal pressure
Social value to create profitsvs.
Proftis to create social value
OA meets CSVINFORMATION
SHARING
COMMUNITYENGAGEMENT
OPEN CAPITAL
