Opening Remarks - BBMG

Raphael BemporadBBMG@rbemporad

Tuesday June 7: Opening Remarks

#SB16SD #ActivatingPurpose

BBMG & GlobeScan 2015

Five Intentions for Sustainable

Brands

Mario Tama for Getty Images



5

The Shift

Strategy

Value

Purpose

Desire

Together

Silo

Efficiency

Public Affairs

Obligation

Individual

F R O M TO


BUYING


Sergey Ponomarev for The New York Times

7

The Moment

What Makes Us

Human

What World Needs

How Brands

Win= =


Five Intentions for Sustainable

Brands

Courage


1

Courage1

Wonder


2


2 Wonder

Empathy


3


Empathy3

Connection


4


Connection4

Joy


5


Joy5

Brands for Humans

RAPHAEL BEMPORAD [email protected]


Business

Opening Remarks - BBMG