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By Jodie Sanders, Licensing Manager, Fresh Retail Ventures
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opportunities through product licensing
Jodie Sanders
what is licensing?
a contractual agreement to use a brand name, patent or property that is owned by another business entity…
can you become a licensee or licensor??
why licensing???
opportunity to grow your brand – whether as a licensee or a licensor.
opportunity to drive growth through:– working in new territories, – new categories ,– reaching new customers/ consumers.
getting involved…
as a licensee…
working with a brand or design property to create new products:
design-led licensing
applying a design/ visual identity from one product category into another…
•surface pattern•logo•photography
Personality-led licensing
translating a personality led brand into product…
chefsdesignersactors
getting involved…
as a licensor…
leveraging your intellectual property and brand values to drive revenue and growth:
the right categories???
• reason to believe – for the consumer and brand owner• integrity• positioning• pricing• adding value and differentiating from existing offer
the right partner???
• design • manufacturing• marketing• distribution/ international reach• business culture• ethics• commercial expectations
where to start???
• know your business needs• know what you can offer• research• commit!
Questions?
