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Youtube describes how to optimise your video to improve performance
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Optimising online video advertising
#agenda21events
MEET THE ENGAGED AUDIENCE
CREATION CURATION CONNECTION COMMUNITY
WHAT THEY ARE WATCHING
THE YOUTUBE YOU THINK YOU
KNOW
THE YOUTUBE YOU SAY YOU WANT
THE YOUTUBE YOU NEED TO
ENGAGE WITH
The YouTube
you think you
know
THE YOUTUBE YOU THINK YOU KNOW
AUTHENTIC
UNIQUE
UNPREDICTABLE
The YouTube
you say you
want
THE YOUTUBE YOU SAY YOU WANT
WELL-KNOWN
PROFESSIONAL
CONTROLLED
The YouTube
you need to
engage with
THE YOUTUBE YOU NEED TO ENGAGE
WITH
ORIGINAL
CONSISTENT
COLLABORATIVE
How brands can
use all of
YouTube
MAKING THE MOST OF YOUTUBE
Authentic
Branded content
Professional
Advertising
Original
Partnership
THE HIDDEN VALUE OF YOUTUBE
YOUTUBE Ad Format True View In Stream
WITH YOUTUBE YOU DON’T JUST PAY FOR
VIEWS YOU EARN THEM TOO
Paid Organic
+ 20% uplift
• In-Stream and In-Search • 3 week campaign • 1 million views • £40k investment • CPV - £0.03
834K 166K
WITH YOUTUBE EVEN SKIPPED VIEWS HAVE
BRAND VALUE TOO
Skipped
59%
81%
Free
Paid
Standard Pre Roll & Not skipped
USING THE FORMAT BEYOND THE STANDARD TV AD
Mattersons Fridge Raiders
THANK YOU
Optimising online video advertising
#agenda21events
Thank you from all @agenda21digital
www.agenda21digital.com
