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Prof.ssa Lucia Marchegiani Roma | 2013 ADVANCED ORGANIZATION DESIGN Prof.ssa Lucia Marchegiani Prof.ssa Lucia Marchegiani Roma | 2014

Organisation systems

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Page 1: Organisation systems

Prof.ssa Lucia Marchegiani Roma | 2013

ADVANCED ORGANIZATION DESIGN

Prof.ssa Lucia Marchegiani

Prof.ssa Lucia Marchegiani Roma | 2014

Page 2: Organisation systems

AOD - Who

• Lucia  Marchegiani –  [email protected]

• TA – Francesca  Marzo –  [email protected]

Page 3: Organisation systems

AOD - Where

Page 4: Organisation systems

AOD - Who

• Lucia  Marchegiani –  [email protected]

• TA – Francesca  Marzo –  [email protected]

Page 5: Organisation systems

AOD - Where

The  Sciences  of  the  Artificial

Herbert  Simon Assignments  and  readings  (available  on  the  course  website)

Classics  of  Organization  Theories

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AOD - How

•  Interaction • Theoretical  background • Business  cases • Active  involvement

– Assignments –  In  class  participations – Additional  exhibits  for  discussion

Prof.ssa Lucia Marchegiani Roma | 2014

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AOD - What

Page 8: Organisation systems

AOD - What

Page 9: Organisation systems

AOD – What

Detailed  syllabus

Course  website

Keynote  speakers

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Organizational Domain

• Contents  and  Methods • The  Enterprise  as  a  System

– General  systems  theory – The  Business  Organization  System

• The  elements  of  the  BOS • The  Organizational  Domain

Prof.ssa Lucia Marchegiani Roma | 2014

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General systems theory 1/2

• health  care  system,  a  family  system,  body  systems,  information  systems,  banking  systems,  political  systems,  etc….

• Ludwig  von  Bertalanffy,  1936 – need  for  a  theory  to  guide  research  in  several  disciplines  because  he  saw  striking  parallels  among  them  

–  to  identify  laws  &  principles  which  would  apply  to  many  systems  

Prof.ssa Lucia Marchegiani Roma | 2014

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General systems theory 1/2

•  The  general  systems  theory  made  it  possible  to  study,  understand  and  beYer  describe  the  highly  complex  organizational  systems.  The  systemic  approach  is  a  method  of  investigation  of  organized  complexity,  related  to  the  contributions  from  different  disciplines,  such  as  biology,  information  theory,  cybernetics.

•  In  contrast  to  the  analytical  approach,  which  studies  the  phenomena  by  breaking  them  down  into  basic  types  in  order  to  arrive  at  general  results  on  the  aggregate  of  its  parts,  according  to  the  systematic  approach  to  study  the  phenomenon  is  analyzed  in  its  complexity  by  focusing  on  the  interrelationships  between  the  parties  rather  that  the  behavior  of  the  individual  components

Prof.ssa Lucia Marchegiani Roma | 2014

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What is a system?

What  examples  of  systems  can  you  think  of?  What  is  the  function  of  a  system?

Prof.ssa Lucia Marchegiani Roma | 2014

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Definitions and functions 1/2

• Rapaport  defines  a  system  as  an  "ʺentity  which  can  maintain  some  organization  in  the  face  of  change  from  within  or  without."ʺ  

• Ryan  defines  a  system  as  "ʺa  set  of  objects  or  elements  in  interaction  to  achieve  a  specific  goal."ʺ  

•  The  function  of  any  system  is  to  convert  or  process  energy,  information,  or  materials  into  a  product  or  outcome  for  use  within  the  system,  or  outside  of  the  system  (the  environment)  or  both.  Indeed,  if  a  system  is  to  survive,  it  must  save  some  of  the  outcome  or  product  to  maintain  the  system.  

Prof.ssa Lucia Marchegiani Roma | 2014

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Definitions and functions 2/2

• A  system  is  a  set  or  combination  of  parts,  whose  mutual  relationships  are  such  as  to  make  them  interdependent,  organized  for  the  aYainment  of  a  goal.  The  process  of  interaction  between  the  parties  is  defined  as  "ʺorganization.” –  These  parts  may  have  a  simple  or  complex  structure,  they  can  be  stable  or  highly  variable.

–  Similarly,  the  nature  of  the  relationship  between  the  parts  changes.  The  interdependence  between  the  parts  is  gradual.

Prof.ssa Lucia Marchegiani Roma | 2014

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Structure and Processes

•  The  structure  is  characterized  by:  the  limit  (border  from  the  external  environment);  the  elements  or  components;  the  containers  of  the  elements;  the  communication  network.   –  In  complex  systems  the  individual  parts  of  the  system  can  in  turn  be  systems  that  play  a  role  in  the  pursuit  of  the  objective  of  the  system  to  which  they  belong  (organization  of  the  system  levels).  The  structure  of  a  system  in  a  given  time  represents  the  status  of  the  system.

•  The  processes,  which  are  expressed  in  flows  of  energy  and  information  circulating  between  the  containers,  give  rise  to  the  sequence  of  events  that  generate  results. Prof.ssa Lucia Marchegiani Roma | 2014

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Systems and the environment

•  A  system  is  a  set  of  elements  (parts  of  and  participants)  that  interact  with  each  other  to  acquire  input  from  the  environment,  process  them,  and  return  output  to  the  external  environment.  

•  "ʺClosed  system” –  is  not  dependent  on  the  environment  in  which  it  is;  it  is  self-­‐‑defined  and  isolated,  but  it  is  unlikely  to  exist.  

•  "ʺOpen  System"ʺ   –  interacts  with  the  environment  to  survive  and  adapts  to  it  

à  A  system  is  open  when  exchanges  with  the  environment  and  energy  issues.

Prof.ssa Lucia Marchegiani Roma | 2014

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System complexity

•  The  variety  of  the  system  elements   •  the  variety,  intensity  and  variability  of  the  interrelationships  between  the  elements  

•  the  intensity  and  variability  of  interactions  with  the  environment  

•  Emergent  features,  ie  those  not  owned  by  the  individual  components.  

à  The  complexity  of  the  system  grows  faster  than  the  number  of  the  elements  that  compose  it.

Prof.ssa Lucia Marchegiani Roma | 2014

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Classification

•  The  systems  can  be  classified  according  to  the  level  of  complexity:

– Mechanical  Systems:  the  interdependence  between  the  parties  is  such  that  the  behavior  is  strictly  regulated  and  limited;  the  structure  is  rigid  and  the  system  of  relations  is  crucial.  

–  Organic  systems:  the  relationship  between  the  parties  is  less  rigid,  allowing  for  greater  flexibility  of  response.  

–  Social  systems:  the  relationship  between  the  interacting  parts  become  relatively  "ʺloose"ʺ;  Contrary  to  the  physical  or  mechanical  systems  are  very  cohesive

COMPL

EXITY

Prof.ssa Lucia Marchegiani Roma | 2014

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Boulding’s classification 1/3

• Physical  systems: 1.  Schemes:  systems  made  of  static  structures  

(atoms  in  a  crystal)   2.  Mechanisms:  simple  dynamical  systems  

(clock  or  solar  system)   3.  Cybernetic  Systems:  self-­‐‑regulating  in  

accordance  with  methods  prescribed  or  objective  outside  (thermostat).  Through  a  feedback  mechanism  (feedback  loops)  are  maintained  in  dynamic  equilibrium  with  the  environment.

The  systems  vary  both  in  relation  to  the  complexity  of  the  components  and  the  nature  of  the  relationship  between  the  parties.

Prof.ssa Lucia Marchegiani Roma | 2014

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Boulding’s classification 2/3

•  Biological  systems: 4.  Open  systems  capable  of  self-­‐‑maintenance  

based  on  the  use  of  environmental  resources  (cell)  

5.  Systems  with  planned  growth:  playing  not  to  duplicate  but  to  produce  seeds  that  contain  instructions  pre-­‐‑established  system  (egg-­‐‑hen)  

6.  Systems  with  internal  image:  capable  of  detailed  knowledge  of  the  environment;  the  received  information  is  organized  in  a  picture  or  cognitive  structure  of  the  environment  as  a  whole  (animals)

Prof.ssa Lucia Marchegiani Roma | 2014

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Boulding’s classification 3/3

• Social  systems: 7.  Systems  handling  symbols  possess  

consciousness  and  use  a  language  (men)   8.  Social  systems:  systems  multi-­‐‑headed  

composed  of  subjects  at  level  7)  with  a  social  order  and  a  common  culture  (social  organizations)  

9.  Transcendental  systems:  systems  composed  of  "ʺabsolute  and  unknowable"ʺ  inevitable  (systems  not  connected  to  the  lower  levels  still  not  known)

Prof.ssa Lucia Marchegiani Roma | 2014

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Cybernetic systems 1/3

•  A  self-­‐‑regulating  system  able  to  remain  in  dynamic  equilibrium  with  its  environment  through  the  mechanism  of  feedback  is  called  cybernetic.  

•  The  ability  of  self-­‐‑regulation  is  obtained  through  the  development  of  specialized  parts  or  subsystems,  connected  by  certain  processes  or  streams.  

•  The  mechanism  that  gives  effect  to  the  monitoring  process,  which  makes  the  system  capable  of  self-­‐‑regulation,  are  the  instructions,  programs.  These,  included  as  part  of  the  system,  transform  the  organizational  model  into  a  control  model.  

•  The  organization  as  a  cybernetic  system  emphasizes  the  importance  of  operations,  controls  and  decision-­‐‑making  centers  and  analyzes  the  flows  between  them.

Prof.ssa Lucia Marchegiani Roma | 2014

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Cybernetic systems 2/3

•  The  center  of  decision  defines  the  objectives  of  the  system  in  relation  to  questions  coming  from  the  environment

•  The  control  center  monitors  the  conduct  of  operations  while  maintaining  the  products  in  line  with  the  objectives  of  the  decision-­‐‑making  center.

•  There  are  two  feedback  mechanisms –  the  first  one  comes  to  the  control  center  from  the  operational  level  and  allows  comparing  information  on  products  with  the  objectives  set;

–  the  other  one  comes  from  the  outside  (eg  customers)  prompting  the  organization  to  review  its  objectives

Prof.ssa Lucia Marchegiani Roma | 2014

Page 25: Organisation systems

Cybernetic systems 3/3

•  The  cybernetic  model  pays  great  aYention  to  the  operational  level  of  the  organization,  the  level  at  which  production  processes  are  carried  out  of  the  system,  and  related  technical  streams  (input,  processing,  output).  The  decision-­‐‑making  and  control  are  considered  primarily  in  terms  of  their  effects  on  these  flows.

•  Examples:   –  subsystem  of  the  staff  in  the  company  system   –  A  firm  in  the  market

•  The  cybernetic  systems  are  very  cohesive,  and  are  constituted  by  sets  of  parts  in  which  each  one  is  very  responsive  to  changes  in  the  other.

Prof.ssa Lucia Marchegiani Roma | 2014

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Living systems (biological and social)

•  Living  systems  are  open  systems  capable  of  self-­‐‑adaptation  and  self-­‐‑organization.  

•  They  exchange  energy  and  information  with  the  environment,  to  produce  work  and  stay  alive.  Through  processes  of  positive  and  negative  feedback,  they  adapt  to  changing  environmental  conditions.  

•  They  tend  to  remain  in  a  state  of  organization  and  order,  through  feedbacks –  The  feedback  is  positive  when  the  stimulus  change  (growth  and  evolution  of  the  system)  

–  The  feedback  is  negative  when  it  tends  to  maintain  the  stability  and  equilibrium  of  the  system  (self-­‐‑preservation)

Prof.ssa Lucia Marchegiani Roma | 2014

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Living systems (biological and social): Entropy

•  In  the  general  theory  of  systems  the  difference  between  open  and  closed  systems  can  be  explained  by  the  concept  of  entropy,  conceived  as  the  loss  of  energy,  or  energy  that  cannot  be  converted  into  work.  

• While  closed  systems  go  towards  a  state  of  entropy,  the  open  systems,  which  are  able  to  take  energy  from  the  environment,  shall  be  entitled  to  negative  entropy  or  negentropy.

Entropy  is  a  state  of  maximum  disorder  and    randomness.   Therefore  it  can  be  considered  as  the  opposite  state  to  

organization. Prof.ssa Lucia Marchegiani Roma | 2014

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Living systems (biological and social): Interaction and Borders

• Open  systems  are  capable  of  self-­‐‑renew  on  the  basis  of  resource  exchange  with  the  environment.  The  interaction  with  the  environment  is  in  fact  essential  for  the  functioning  of  this  system

•  Because  of  their  opening  is  difficult  to  determine  the  boundaries  of  open  systems.   –  The  openness  or  closure  of  a  system  depends  on  how  the    universe  is  included  in  the  system  and  how  much  it  is  considered  as  an  environment.  

–  The  higher  the  portion  of  environment  in  which  exchanges  take  place  added  to  the  system,  the  more  closed  the  system  becomes.

Prof.ssa Lucia Marchegiani Roma | 2014

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Living systems (biological and social): Environment

• Open  systems  evolve  towards  a  higher  order  and  higher  complexity   –  in  the  process  of  adaptation  to  the  external  environment  they  become  more  differentiated  in  shape  and  more  complex  in  structure.

Prof.ssa Lucia Marchegiani Roma | 2014

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Social systems 1/3

• Group  of  positions  or  roles,  occupied  or  held  by  individual  and  corporate  entities  which  interact  through  behaviors,  actions,  activities  of  a  specific  nature,  as  part  of  norms  [...]  that  limit  the  variety  of  acts  allowed  to  each  party  towards  the  others.  The  plot  of  the  relationship  and  the  stable  interactions  [...]  arising  out  of  such  rules,  forms  the  structure  of  the  system  (Gallino,  Dizionario  di  sociologia,  UTET,  1978)

Prof.ssa Lucia Marchegiani Roma | 2014

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Social systems 2/3

•  The  social  systems,  such  as  corporate  organizational  structures,  unlike  the  physical  and  biological  systems,  do  not  have  a  perfect  regularity  of  relationship  between  the  parties.  In  them,  the  structural  aspect  is  closely  related  to  the  management.  

• While  in  biological  and  physical  systems  parts  of  the  structure  are  related  through  physical-­‐‑chemical  relations,  social  systems  are  characterized  by  a  strong  influence  of  the    "ʺpsychological"ʺ  bond,  which  influence  the    parties  and  even  the  survival  of  the  system.

Prof.ssa Lucia Marchegiani Roma | 2014

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Social systems 3/3

•  The  feedback  mechanisms  in  social  systems  are  complex:  the  circuits  connecting  the  process  of  information,  decision-­‐‑making  and  action.  

•  Such  systems  tend  rather  to  anticipate  regulatory  processes,  providing  for  situations  that  might  arise  in  the  future  and  therefore  affect  the  functioning  of  the  system.  This  will  ensure  that  the  conditions  of  organization  and  management  in  anticipation  of  the  occurrence  of  environmental  stress  (feed-­‐‑forward).

Prof.ssa Lucia Marchegiani Roma | 2014

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Vulnerability of the social systems 1/2

•  The  vulnerability  is  the  state  that  can  make  the  structure  of  the  system  permanently  or  temporarily  damaged.  

•  The  damage  (D)  to  the  system  caused  by  a  stress  of  a  given  intensity  (i)  is  directly  proportional  to  the  vulnerability  (V)  of  the  system.   D  =  i  V  

•  the  vulnerability  can  be  reduced  through  preventive  measures  P   D  =  i  V  /  P

Prof.ssa Lucia Marchegiani Roma | 2014

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Vulnerability of the social systems 2/2

•  The  vulnerability  is  an  internal  feature  of  the  system  and  it  depends  on  the  degree  of  determination  of  its  structure.  

•  This  vulnerability  is  minimized  by  a  degree  of  intermediate  structural  determination  (elasticity  of  the  system).   –  This  allows  to  absorb  external  stress  and  absorb  them  without  jeopardizing  the  survival  of  the  system.  

– At  odds,  a  system  is  highly  vulnerable  either  when  the  degree  of  structural  determination  is  too  low  (lability  of  the  system)  or  too  high  (rigidity  of  the  system).

Prof.ssa Lucia Marchegiani Roma | 2014

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Summing up principles

•  The  system'ʹs  overall  behavior  depends  on  its  entire  structure  (not  the  sum  of  its  various  parts). –  The  structure  determines  the  various  behaviors,  which  

determine  the  various  events.  Too  often,  we  only  see  and  respond  to  the  events.  

–  Too  often  in  organizations  (and  in  management  training  programs),  we  think  we  can  break  up  the  system  and  only  have  to  deal  with  its  parts  or  with  various  topics  apart  from  other  topics.  Systems  theory  reminds  us  that  if  you  break  up  an  elephant,  you  don'ʹt  have  a  bunch  of  liYle  elephants.

•  There  is  an  optimum  size  for  a  system. –  If  we  try  to  make  the  system  any  larger,  it'ʹll  try  to  break  itself  up  

in  order  to  achieve  more  stability.  Too  often  in  our  organizations,  we  continually  strive  to  keep  on  growing  -­‐‑-­‐‑  until  the  reality  of  the  system  intervenes.  At  this  point,  we  again  only  see  the  events,  not  the  behaviors  or  the  structures  that  cause  them.  So  we  embark  on  short-­‐‑sighted  strategies  to  fix  events,  often  only  causing  more  problems  for  ourselves  and  others.

Source:  Carter  McNamara,  Peter  Senge Prof.ssa Lucia Marchegiani Roma | 2014

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Summing up principles

•  Systems  tend  to  seek  balance  with  their  environments •  Systems  that  do  not  interact  with  their  environment  tend  to  reach  limits  (e.g.,  get  feedback  from  customers)  

•  A  circular  relationship  exists  between  the  overall  system  and  its  parts. –  Ever  notice  how  an  organization  seems  to  experience  the  same  kinds  of  problems  over  and  over  again?  The  problems  seem  to  cycle  through  the  organization.  Over  time,  members  of  the  organization  come  to  recognize  the  paYern  of  events  in  the  cycle,  rather  than  the  cycle  itself.  

Source:  Carter  McNamara,  Peter  Senge

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Contents

• The  Enterprise  as  a  System – General  systems  theory – The  Business  Organization  System

• The  elements  of  the  BOS • The  Organizational  Domain

Prof.ssa Lucia Marchegiani Roma | 2014

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Business Organization Systems

•  One  of  the  unique  characteristics  of  the  company'ʹs  organizational  system  is  its  high  complexity.   –  The  simplest  model  to  interpret  this  complexity  is  hierarchical.  

•  The  hierarchy,  understood  as  a  conglomeration  of  different  levels,  is  a  characteristic  of  complex  systems.  It  represents  a  way  to  contain  the  complexity.  

•  The  systems  are  in  fact  composed  of  multiple  subsystems  and  parts.   –  Example:  organization  of  a  company  (roles,  work  groups  departments,  divisions  ...  etc.)  

•  Connections  and  interdependencies  within  a  single  systemic  component  are  narrower  and  stronger  than  those  between  the  different  components  of  the  system.

Prof.ssa Lucia Marchegiani Roma | 2014

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Complexity

• Simple  systems  require  less  transmission  of  information  than  other  systems:  each  component  requires  detailed  information  only  on  the  parts  that  belong  to  the  same  supra-­‐‑system  and  summed  up  information  on  other  global  supra-­‐‑systems.  

• The  higher  the  size  of  the  system,  the  higher  its  complexity.   – The  hierarchical  structure  helps  to  mitigate  the  influence  of  size  on  the  complexity  of  the  system.

Prof.ssa Lucia Marchegiani Roma | 2014

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Sub-systems: vertical perspective

•  Analyzing  the  company'ʹs  organizational  system  in  a  structural  perspective  (vertical)  there  are  some  core  functions  that  must  be  implemented: –  The  acquisition  of  materials  (Procurement  or  Purchasing)  

–  The  transformation  of  inputs  into  outputs  (Production)  

–  Transfer  of  the  products  on  the  market  (Commercial)   –  The  control  function  (Management  Control)   –  The  maintenance  function  (Personnel  and  Organization)  

–  The  adaptive  function  (Planning  and  Development  or  R&D)  

–  The  managerial  and  coordination  function Prof.ssa Lucia Marchegiani Roma | 2014

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Sub-systems: horizontal perspective

•  Analyzing  the  company'ʹs  organization  in  a  managerial  and  operational  perspective  (horizontal)  subsystems  perform  the  following  functions:  

–  Informative:  all  the  information  flows  that  feed  the  decision-­‐‑making  processes  

–  Decision-­‐‑making:  all  the  decision-­‐‑making  processes   –  Operational:  all  operations  that  implement  the  decisions  

The  structural  and  operational  perspectives  do  not  cover  all  the  analysis  of  the  company'ʹs  organization.

Prof.ssa Lucia Marchegiani Roma | 2014

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ACTIVITIES SYSTEM

INFORMATION

INFORMATION

INFORMATIONE

DECISION

DECISION

DECISION

OPERATION

OPERATION

OPERATION

INFORMATION SUB-SYSTEM

DECISION SUB-SYSTEM

OPERATION

SUB-SYSTEM

Prof.ssa Lucia Marchegiani Roma | 2014

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Galbraith star model

Designing  Organizations  by  J.  Galbraith,  Jossey-­‐‑Bass  Publishers,  San  Francisco,  1995.

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Five star model described

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From strategy to structure

•  The  five  factors  must  be  internally  consistent  to  enable  effective  behaviour.

•  A  design  sequence  exists  whose  starting  point  is  the  strategy  definition.   –  Strategy  drives  organisational  structure.   –  Processes  are  based  on  the  organisation'ʹs  Structure.   –  Structure  and  Processes  define  the  implementation  of  reward  systems  

and  people  policies.

The  preferred  design  process  is  composed  in  the  following  order: a  -­‐‑  strategy; b  -­‐‑  structure; c  -­‐‑  key  processes; d  -­‐‑  key  people; e  -­‐‑  roles  and  responsibilities; f  -­‐‑  information  systems; g  -­‐‑  performance  measures  and  rewards; h  -­‐‑  training  and  development; i  -­‐‑  career  paths.

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Business Organization System

• Motivation • Values • Skills

• Policies • Procedures • Information Systems

• Rigidity • Flexibility • Usage

• Internationalization • Growth • Diversification

PEOPLE

STRUCTURE

ROLES

TECHNOLOGY

OPERATIONS

STRATEGY

• Centralization • De-centralization • Integration • Differentiation

• Definition • Subjectivity • Norms

Prof.ssa Lucia Marchegiani Roma | 2014

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Strategy à Organization System

hYp://www.psclipper.com/OrganizationasaSystem.asp

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Organizational analysis of the business system

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Organizational  analysis  of  the  business  system

STRUCTURE

PEOPLE

OPERATIONS

TECHNOLOGY

PROCUREMENT SUB-SYSTEM

PRODUCTION SUB-SYSTEM

CONTROL SUB-SYSTEM

SALES SUB-SYSTEM

MANAGEMENT SUB-SYSTEM

HUMAN SUB-SYSTEM

INFORMATIVE SUB-SYSISTEM

DECISIONS SUB-SYSTEM

TECHNOLOGY SUB-SYSTEM

OPERATIONS SUB-SYSTEM

Prof.ssa Lucia Marchegiani Roma | 2014

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External environment: stakeholders

Shareholders

• Financial returns

EMPLOYEES

•  Satisfaction •  Salary •  Directions

STATE

•  Law compliance

•  Fair competition

SUPPLIERS

•  fair transactions

•  Revenues

COMMUNITY

•  Social responsibility •  Value

MANAGEMENT

•  Efficiency •  Efficacy

CUSTOMERS

§  Quality

§  Value

CREDITORS

•  Fiscal responsibility •  Trust

BUSINESS ORGANIZATION

Prof.ssa Lucia Marchegiani Roma | 2014

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Peter Senge’s System Thinking

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Contents

• The  Enterprise  as  a  System – General  systems  theory – The  Business  Organization  System

• The  elements  of  the  BOS • The  Organizational  Domain

Prof.ssa Lucia Marchegiani Roma | 2014

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Porter’s generic value chain

•  The  value  that'ʹs  created  and  captured  by  a  company  is  the  profit  margin:

Value  Created  and  Captured  –  Cost  of  Creating  that  Value  =  Margin •  A  value  chain  is  a  set  of  activities  that  an  organization  carries  out  to  

create  value  for  its  customers.  Porter  proposed  a  general-­‐‑purpose  value  chain  that  companies  can  use  to  examine  all  of  their  activities,  and  see  how  they'ʹre  connected.  The  way  in  which  value  chain  activities  are  performed  determines  costs  and  affects  profits,  so  this  tool  can  help  understand  the  sources  of  value  for  an  organization.

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Rather  than  looking  at  departments  or  accounting  cost  types,  Porter'ʹs  Value  Chain  focuses  on  systems,  and  how  inputs  are  changed  into  the  outputs  purchased  by  consumers.  

Prof.ssa Lucia Marchegiani Roma | 2014

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Elements of Porter’s value chain: primary activities

•  Primary  activities  relate  directly  to  the  physical  creation,  sale,  maintenance  and  support  of  a  product  or  service.  They  consist  of  the  following: –  Inbound  logistics  –  These  are  all  the  processes  related  to  

receiving,  storing,  and  distributing  inputs  internally.  Your  supplier  relationships  are  a  key  factor  in  creating  value  here.

–  Operations  –  These  are  the  transformation  activities  that  change  inputs  into  outputs  that  are  sold  to  customers.  Here,  your  operational  systems  create  value.

–  Outbound  logistics  –  These  activities  deliver  your  product  or  service  to  your  customer.  These  are  things  like  collection,  storage,  and  distribution  systems,  and  they  may  be  internal  or  external  to  your  organization.

–  Marketing  and  sales  –  These  are  the  processes  you  use  to  persuade  clients  to  purchase  from  you  instead  of  your  competitors.  The  benefits  you  offer,  and  how  well  you  communicate  them,  are  sources  of  value  here.

–  Service  –  These  are  the  activities  related  to  maintaining  the  value  of  your  product  or  service  to  your  customers,  once  it'ʹs  been  purchased.

Prof.ssa Lucia Marchegiani Roma | 2014

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Elements of Porter’s value chain: support activities

•  These  activities  support  the  primary  functions  above.  For  example,  procurement  supports  operations  with  certain  activities,  but  it  also  supports  marketing  and  sales  with  other  activities. –  Procurement  (purchasing)  –  This  is  what  the  organization  does  

to  get  the  resources  it  needs  to  operate.  This  includes  finding  vendors  and  negotiating  best  prices.

–  Human  resource  management  –  This  is  how  well  a  company  recruits,  hires,  trains,  motivates,  rewards,  and  retains  its  workers.  People  are  a  significant  source  of  value,  so  businesses  can  create  a  clear  advantage  with  good  HR  practices.

–  Technological  development  –  These  activities  relate  to  managing  and  processing  information,  as  well  as  protecting  a  company'ʹs  knowledge  base.  Minimizing  information  technology  costs,  staying  current  with  technological  advances,  and  maintaining  technical  excellence  are  sources  of  value  creation.

–  Infrastructure  –  These  are  a  company'ʹs  support  systems,  and  the  functions  that  allow  it  to  maintain  daily  operations.  Accounting,  legal,  administrative,  and  general  management  are  examples  of  necessary  infrastructure  that  businesses  can  use  to  their  advantage.

Prof.ssa Lucia Marchegiani Roma | 2014

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The Organizational Domain