C H R I S L E M A

THE CLIENTS OF OUR CLIENTSGetting past our fears; Focusing on Education

C H R I S L E M A

Can I tell you a secret?

C H R I S L E M A

C H R I S L E M A

C H R I S L E M A

C H R I S L E M A

C H R I S L E M A

The problem with those mops? It took more time to clean the

mop than to use it.

C H R I S L E M A

Nobody likesthe angrymom look.

C H R I S L E M A

The fears we hold inside impact our life choices. - @chrislema

C H R I S L E M A

Everyone is afraid of something.

C H R I S L E M A

The problem with our fears? Our imagination creates larger

consequences than reality.

C H R I S L E M A

If we admit to having fear, we can learn to work despite it.-@chrislema

C H R I S L E M A

• We don’t know enough.

• The project won’t end.

• We won’t get more work.

• We’ll get sued.

• The client will keep calling.

• They’ll be fired.

• They’ll miss the deadline.

• The project will fail.

• The project won’t end.

• They’ll run out of money.

C H R I S L E M A

Our natural response, in the face of fear, is to protect

ourselves – so we collaborate less and regulate more.

C H R I S L E M A

C H R I S L E M A

Every client has a client.Instead of coding to spec,

our goal should be todelight our client’s clients.

C H R I S L E M A

Our goal should always be to delight our client’s clients.-@chrislema

C H R I S L E M A

C H R I S L E M A

When I was a kid, our internet was in books.

C H R I S L E M A

C H R I S L E M A

Over the 8 year period where the Yellow Pages lost more than a third of its entries, they were still being pitched to small businesses. Hard.

C H R I S L E M A

To delight our clients’ clients, we need to expand our horizons.-@chrislema

C H R I S L E M A

Know much about call tracking?

C H R I S L E M A

Know much about lead tracking?

C H R I S L E M A

Know much about lead generation?

C H R I S L E M A

Know much about CRMs?

C H R I S L E M A

Know much about marketing funnels?

C H R I S L E M A

Know much about Google Local Search?

C H R I S L E M A

Know much about A/B testing?

C H R I S L E M A

True courage isn’t the absence of fear. It’s being honest with yourself, even

when it’s difficult, and moving forward despite fear.

C H R I S L E M A

Ask great questions.Expand your horizons.Be a constant learner.Educate your clients.Delight their clients.

C H R I S L E M A

CHRIS LEMA

CTO & Chief StrategistCrowd Favoritehttp://chrislema.com