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November 5 & 6, 2014
DoubleTree by Hilton Hotel Cape Town
Upper Eastside, South Africa
#MRMW
Organized by
#MRMW
Title Sponsor Silver Sponsors Bag Sponsor
Association & Media Partners
Overcoming Technical and Infrastructure Challenges for
Mobile Research in Africa MRMW Africa, Nov 6, 2014 Cape Town.
Kanu Iroegbu Email [email protected] Mobile +2347063761409 Tel +23413424936
Greetings
Greetings from Lagos •Nigeria’s commercial capital & vibrant mega-city.
Nigeria: •most populous country, & largest economy in Africa.
Africa: Welcome to Africa, the rising continent.
Introduction – Changing Perception & Obvious Opportunities
From– a starving, poor, disease ridden, fractured, war-torn, corrupt, dying
mass of humanity To– dynamic,
resilient entrepreneur,
growing economies, expanding middle
class
The Technical & Infrastructure Challenges in Snapshot
Infrastructure Gaps & Insufficient Investment Inadequate broadband network development & Low Internet Access Poor quality and high cost of services
Huge gaps in Telecom & ICT access between urban and rural areas Weak and Ineffective Regulatory Framework
Four Perspectives
1. Bridging The Gap Of Limitations From Insufficient Network Coverage and Connectivity. 2. Understanding What Optimal Mobile Research Design for Africa Should Include. 3. Security Challenges in Protecting Mobile Research Assets - Men, Material, Machine in Africa. 4. Technical Knowledge Gap: Maintaining Well Trained, Motivated and Properly Equipped Personnel.
Why Africa and Mobile Research? - Reasons for Focus
Mobile subscription to exceed 635 million by the end of 2014; predicted to rise to around 930
million by 2019
Nigeria & South Africa: leading sub-Saharan countries in terms of mobile subscription numbers
DRC, Uganda, Kenya: Following Nigeria and SA in mobile subscription
aaaaaa
Dashboard - Why Africa and Mobile Research?
635 700 760 820 870 930
0
200
400
600
800
1000
2014 2015 2016 2017 2018 2019 No. Of Subscribers
Mobile Subscription In Sub-Sahara
Road Map
99 98
83 75
80
85
90
95
100
105
Nigeria Kenya South Africa % Subscription
Mobile Prepaid Suscription -
18
300
0 50
100 150 200 250 300 350
2013 2025 Billion USD
Internet Contribution To Africa' GDP 2013
10
20
0
5
10
15
20
25
Global mobile data trafic Africa region mobile data trafic % Data Trafic
Global Vs Africa Region Mobile Trafic
Source: ERICSSON MOBILITY REPORT APPENDIX http://www.ericsson.com/res/docs/2014/emr-june2014-regional-appendices-ssa.pdf
Nigeria an attractive market for Information Technology - Mr Peter Jack – Director General of NITDA
Jack said people in Nigeria having mobile phones are much more than those having bank accounts.
75 per cent of adults living in urban areas and 39 per cent of those living in rural areas have access to a pre-paid mobile phone.
18 mobile money operators and 67,000 agents had registered in Nigeria since the recent inauguration of mobile money with an approximately one million subscribers
Jack said, “Over 11 million transactions of over $600m have been conducted.
While uptake had been initially slow, improving infrastructure, fine-tuning of legislation and increasing confidence in product by consumers is driving significant acceleration.”
The NITDA boss listed the objective of the nation’s recent local content policy to include:
Increase the integration of ICTs across all sectors in a manner that supports the diversification of the economy while achieving job and wealth creation.
Speed up the building out of communications infrastructure so that the whole nation has access to good quality and affordable, high-speed telecom and Internet services.
Ensure that Nigerians have affordable and convenient access to devices and have the capacity to use them so every citizen can share in the benefits of ICT.
Lower the barriers to entry and increase the participation of Nigerian companies in the ICT sector; and stimulate job creation in the industry.
Source: Nigerian PUNCH Newspaper – 3rd November 2014
Dearth of Infrastructure but Huge Opportunity
Large Hydropower Potential (only 7 % exploited so far)
8% of Global Natural Gas Reserves
Deepening regional Cooperation and integration
Harnessing potential of renewable –bioenergy , hydro, solar, wind and geothermal
1
2
3
4
Source: 7th Annual Meeting of Infrastructure Consortium for Africa; KEY MESSAGES FROM THE AU SUMMITS ON INFRASTRUCTURE DEVELOPMENT IN AFRICA , May 2011.
Bridging The Gap: Way Forward
Poor energy supply inducing economic crisis & literal death of night economy
Active sharing of both the physical and electronic components of the cell sites including radio, antenna etc
Wide collocation strategy by mobile operators & ISP aggregating benefits for subscribers and operators.
South African Energy Ministry seeking to cut the use of coal for electricity and building Africa’s two largest coal-fired power plants
Nigeria recently ratified a Thirty-Year National Integrated Infrastructure Master Plan that would cost $3.05 trillion to execute – provide linkages in the infrastructure sector.
Understanding what Optional Mobile Research Design for Africa should include
Energy challenges must be factored in and the fairly nascent infrastructural development in the design of mobile products for the region..
Development of telecommunications infrastructure for landline services for voice connections.
Tailor Products to meet Africa’s unique infrastructural challenges and consumer behaviours
Product offering must incorporate affordability, aspiration and originality
Skills transfer or share Regional & sub-regional interconnection of ICT BROADBAND
Protecting Mobile Research Assets – Men, Material, Machine In Africa
Partnering with stakeholders along the value chain
African Union Peace and Security Council (AUPSC) mull special fund
to fight terrorism.
The region’s Counter terrorism successfully Contending against nefarious activities of insurgent groups, and addressing underlying grievances that feed extremism
1
2
3
Networks of video, acoustic, and other sensors can be deployed around Critical buildings and facilities such as power plants and communication centres for protection from potential terrorists.
4
Technical Knowledge Gap: Maintaining Well Trained, Motivated And Properly Equipped Personnel
Creation of an enabling environment that would encourage growth of ICT skills in the region
Upturning our stock of graduates highly skewed towards the humanities and social sciences to students in science, technology, engineering and mathematics (STEM)
Conclusion
Signs of rising solid building block for mobile market research in the region.
Technical and Infrastructure Challenges for Mobile Research in Africa significant opportunity for OEMs, Telephone operators, Researchers and end users. Together we will fight , overcome the challenges and harvest the gold.
#MRMW
Title Sponsor Silver Sponsors Bag Sponsor
Association & Media Partners
November 5 & 6, 2014
DoubleTree by Hilton Hotel Cape Town
Upper Eastside, South Africa
#MRMW
Organized by
