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2289 Cornwall • Germantown, Tennessee• 38138 • 901.753.8441• Fax 901.753.5104 [email protected]
Overview of SMI Allied Health/Medical Experience Strategic Marketing Inc., (SMI) has a 20-year history of working in O&P and related areas. We have worked with both facilities as well as with manufacturers and service businesses that cater to O &P. Manufacturers and service companies we have worked with include:
-Anatomical Concepts, PRAFO: created marketing plan and implemented plan on their behalf. Handled all elements of launching this product in the market. -O&P1-Created and developed marketing plan and implemented plan. Handled all elements of their marketing communications, including the launch of the service. -Tracer CAD: did the first product launch for them when they initially chose to handle distribution through O&P1 to introduce the software. Subsequently, when they took all operations and marketing in house, worked directly with the company to handle all aspects of marketing until they were sold to OWW and became Omega System. -Orthotic and Prosthetic Billing Solutions: Created marketing plan and will be implementing same for this billing, claims, collections service that is specific to O&P. Have implemented “soft launch”, real push begins in first quarter, 2009. -PhysiciansCare: Memphis based IPA, handled launch and all marketing activities for this group, including meetings/receptions for recruitment. -Mid-South Gastroenterology Group and Surgery Center: took over their marketing when they determined that the agency they had in place was not capable of taking the practice to the next level when they completed their state of the art surgery center.
Healthcare and P&O Facility clients that SMI has or continues to service include: -Anesthesia Associates of Memphis, Inc. -ASI Medical Management, Inc.
2289 Cornwall • Germantown, Tennessee• 38138 • 901.753.8441• Fax 901.753.5104 [email protected]
-CFI Prosthetics and Orthotics -Snell Laboratory -Snell’s Orthotics and Prosthetics -Lawall and Son P&O -Dale Clark Prosthetics -CPO P&O -ABC O&P -Youngstown Orthotics Prosthetics Laboratory -Capabilities for Living (Occupational therapy practice) PrimeCare O&P Network, LLc SMI created the original business and marketing plans in 1998 for what was then a start up Network. We were requested by the partners that own the Network to implement the business and marketing plans after we presented them. Further, we were and continue to be contracted for all areas of development, management and day-to-day activities. Cathie Pruitt also remains in place as the President and CEO of the Network and sits on PrimeCare’s Board of Directors. Under her direction, the Network now has 75 offices in 15 states, and the company is contracted with a variety of national and regional managed care organizations, covering millions of lives. In addition, PrimeCare has expanded educational symposia, from one meeting annually to two annual meetings, held in Salt Lake City and Nashville. We have worked with a broad range of other clients, experience that can also be brought to bear on your account. -Halle Investment Company -Home Builders Association of Memphis -National Cottonseed Products Association -Time Warner Communications, Inc.
2289 Cornwall • Germantown, Tennessee• 38138 • 901.753.8441• Fax 901.753.5104 [email protected]
-American Society of Women Accountants -Mississippi Manufacturers Association -Mississippi Manufacturers Association Workers’ Comp Group -CCMSI (national workers’ comp third party administrator) -Ballew Bridal Salon
