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Your family away from home
Susan s.
Andrew P.
Emily B. Jae D.
Kevin L. Emily L.
Current Market Situation f
Product t
! Student Run
I First meal free
! Affordable
X free care Packages
Price U
$200 Per 30 cubic feet /4-M
$15 Extended Care Package
" Price FOR student "
Insurance / Year $1,500 Name
Search & Registra?on
$8
Adver?sing Budget / Year
$1,500 Business
Registra?on $60
Business License $340
v fixed costs v
ds
v costs / Customer v
Labour $20
Packing Supplies $10
Gas / KM $0.20
Basic Starter Kit $25
Place H
Kitchener - Waterloo
Target market A
L Uw Students
" International
j Cooperative
rq without a car
Meet Chris: UW International Student. Co-op no means of transportation.
Target Profile A
New Market Strategy l
Positioning M@
H Your family Away from home
q Student-Run
Weaknesses & Threats k
q WEAKNESSES q # Expensive insurance
L Student Trust
R SPACE LIMITATION
K competitioN k
J Store your dorm
J Uni brand mini movers
J Kw safe storage
J University Boxes
J University Boxes
J Kw safe storage
J Uni brand mini movers
J Store your dorm
Strengths & Opportunities y
N strengths N
N Cheapest on the market
N CARE PACKAGE & MEAL
N Lean & Flexible
N STUDENT RUN
M Opportunities M
Growth of the market
Expansion INTO KW Schools
Promotion R+
c Events
T Frost/Frosh week
y U@Waterloo Day
H Open houses
# Social Media
W Facebook
B Twitter
G Google+
J Youtube
JAN FEB MAR APR MAY JUN
Frost Week Jan 9-1: Booth and Flyers Social Media Feeds
Jan. 6-10 Moving Turnover Winter)
Sublet Season: Comprehensive Strategy SLC presence Outdoor booth Social media feeds Newspaper Ads Positioning Story UW Website
JULY AUG SEPT OCT NOV DEC
Moving Turnover (Spring)
Comprehensive Strategy 1. FROSH - SLC Booth - Outdoor marketing
campaign - Social Feeds
Pivot Point - Largest client base - Heavy promotions
and presence on campus and social media
Your family away from home