Pacpymes In Learning Clusters Oct2009

Cooperación UNIÓN EUROPEA

URUGUAY

Fostering Clusters in Uruguay

A SYSTEMIC APPROACH

Jyväskylä, Finnland, October 2009

Pablo Darscht, Director of PACPYMES, Competitiveness and Export Promotion Support to

Small and Medium Enterprises

PPAACPYMESCPYMES Cooperación Unión Europea - Uruguay

Ministerio de Industria, Energía y Minería - DINAPYME

T

“Systemic Competitiveness Revisited”, Jörg Meyer-Stamer, Mesopartner 2005

PPAACPYMESCPYMESENTERPRISEENTERPRISE

SS

PPAACPYMESCPYMESENTERPRISEENTERPRISE

SS

PPAACPYMESCPYMESNETWORKSNETWORKSPPAACPYMESCPYMESNETWORKSNETWORKS

PPAACPYMES CPYMES CLUSTERSCLUSTERSPPAACPYMES CPYMES CLUSTERSCLUSTERS

competition policy monetary policy currency policy



Structureenterprises

clusters

networks



Cluster Initiatives by PACPYMES

33

77

44

66

55

88

11 22

First Generation (2006): 1. Life Science in Montevideo, 2. Logistics in Montevideo3. Handcraft Cheese in San José –

Colonia, 4. Tourism in Punta del Este5. Competitive Fray Bentos Initiative

Second Generation (End 2007):

1. Tourism in Rocha, 2. Horti & fruticulture in NW of

Uruguay, 3. S hipbuilding Industry in

Montevideo



Shipbuilding Cluster, Montevideo URUGUAYLet`s take the

SHIPBUILDING CLUSTER IN MONTEVIDEOas an example



Shipbuilding Cluster in Montevideo

CLUSTER INITIATIVES are organised efforts to increase the growth and competitiveness of clusters within a region, involving cluster

firms, government and/or research community (Greenbook)

CLUSTER INITIATIVES are organised efforts to increase the growth and competitiveness of clusters within a region, involving cluster

firms, government and/or research community (Greenbook)



What do we aim by fostering a Cluster Initiative?

1. Build a trust framework among members of the cluster, and foster it permanently.

2. Agree on a shared vision of the desired future for the cluster.

3. Join forces to build collective solutions that allow cluster enterprises to be more competitive.

4. Facilitate access of cluster enterprises to individual and associative support offered by the instruments “PACPYMES ENTERPRISES” and “PACPYMES NETWORKS”.


URUGUAY

Notes on Cluster Fostering

Methodology

Enterprise CenteredParticipatory

Strategy DrivenSituational (because each case

is different!)



And you have just two years !!!

ShipbuildingCluster Launch



The Intended Path



HOW TO PEEK THE “RIGHT” CLUSTERS?

• Inicial social capital

• Actors appreciate cluster approach

• Competitiveness potential



Identifying the cluster(3 step botton-up approach)

SHORT WRITTENPROPOSALS

ELEGIBLEELEGIBLEPROPOSALS

STAKEHOLDERSPRESENTATIONS

UP TO 10 MOST

PERTINENTPERTINENTPROPOSALS

FIELD VISIT,COMPETITIVENESS

ANALYSIS

ORDERED LIST. CRITERIA:•PERTINENCE•POTENCIALITY



¿Who should be involved?

Interconnected Enterprises

(core industry)

Service Providers(industries

that supply or complement

the core industry)

Collaboration Institutions. Governamental organizations related to the industry and/or territory

Specialiced Suppliers

(productive factors and

infrastructure suppliers)

CLIENTS



Players Map for the Shipbuilding Cluster

Diseño Naval

TransformaciónAlistamiento

Servicios de Ingeniería

Servicios FinancierosTalleres Especializados

Servicios de transporte marítimo y fluvial

Normas de calidadReparación Naval

Inspección y Certificación

ANP

Metalúrgicos

Importadoras de repuestos e insumos

Electromecánico y Electrónica

Construcción Naval

Asoc. de Ing.

NavalesUNTMRA ARMADA

Asoc. de Peritos Navales

Instituciones de capacitación

MTSS - COMISIÓN SEGURIDAD

NAVAL

Cámara de Industrias Navales

MIEM - DNI

Marina Mercante

Pesqueros

ANP, Prefectura,

Flota Armada

ArmadoresNaves

deportivas y particulares

DINARA

Hidráulica Oleohidráulica

Pintura -Tratamiento de superficies

Prefabricado y Tornería

Carenado

Servicios de transporte remolques y grúas

Carpintería

Aseguradores



PARTICIPATORY DIAGNOSIS

BUILDING A COMMON VISION OF THE CLUSTER

BUILD TRUST IS NOT JUST ABOUT

MEETING, TALKING AND

CONCEPTUALIZE STRATEGY …



PARTICIPATORY DIAGNOSIS

BUILDING A COMMON VISION OF THE CLUSTER

CONCRETE, TANGIBLE COMMON ACTIONS “PUT TRUST TO WORK”

Low hanging fruits Visiting together other realities

(Benchmarking)

Trade Rounds“Evident” projects (Competitive Intelligence,

Market Surveys, Technical Meetings…)



Prepare solid, factual, overview of the industry.Combine foreign expert (“outsider”) and national expert (“insider”). Think global, act locally.Facilitator understands the industry, but is not an expert.Combine individual interviews to gather info with 2 or 3 general meetings to build consensus.In general meetings, care about participation, and ensure effectiveness. Among other techniques, we have used: World Cafe, Write the news you would like to read in 5 years, etc.Use well known diagnostic tools (for instance, SWOT analysis)

Tools to accomplish a participative (and sound) diagnostic



ACHIEVING CONSENSUS ABOUT THE CLUSTER VISION IS PROBABLY THE MOST

SIGNIFICATIVE MILESTONE OF THE WHOLE PROCESS

2 DAYS WORKSHOPAWAY FROM HOME/BUSINESS

30-40 PEOPLE, MOST OF THEM, BUSINESSPEOPLE, BUT TAKING

CARE THAT ALL CLUSTER STAKEHOLDERS ARE REPRESENTED

Shipbuilding Cluster:Shipbuilding Cluster:Agreed Strategic Areas Agreed Strategic Areas

(to advance towards the vision) (to advance towards the vision)



Training - Systemic

networks• matching grants for associative trainings clusters

• competence spec for critical workplaces of the industry• support for public technical education of interest

enterprises• matching grants forin-house trainings



Innovation - Systemic

networks• promote and articulate new joint ventures clusters

• co-organize technical seminars.• build the first university-enterprise “meeting point” of the industry

enterprises• matching grants for ISO 9000 certification and other enhancements of SME management





Markets - Systemic

Networksmatching grants for:• group presence in international trade shows• hiring a broker in Brazil •market consultancy for positioning of the ship-parts industry

clusters• market research

enterprisesmatching grants for: • marketing strategy design and implementation• intl market prospection



“Memory and Assessment Workshop”

Help stakeholders to valuate the process and its current results (after 2 years).Technique: Participative Storytelling (an experiment )Build de basis for a strategy revision towards the end of PACPYMES intervention. On the basis of this (heterodox) cost-benefit analysis, stakeholders will decide whether it is worth to continue with the cluster initiative



The shipbuilding cluster held this workshop last week …



Conclusions

Which clusters should be promoted? A political issue, with technical constraintsIt`s about business and about trust.Systemic approach helps to keep balances Keep skeptics integrated Combine short term results with strategic reflectionCluster facilitator/manager is determinantGovernance is a central issueSustainability is directly related with the stakeholders´ assessment of the whole process.


URUGUAY

Thank you for your attention

http://www.competitividad.org.uy/

http://www.pacpymes.gub.uy/

[email protected]


URUGUAY

Cluster Initiatives in Internet



Iniciativas Cluster de PACPYMES

Cluster de Transporte y Logística {www.uruguaylogistico.org}, Industria Naval {www.industrianaval.com.uy} y Ciencias de la Vida {www.bionegocios.com.uy} en Montevideo, Los Cluster de Turismo son en Rocha {www.rochaenelmundo.org.uy} y Punta del Este {www.ciudadestino.com.uy}, el Cluster de Quesería Artesanal de San José y Colonia {www.queseriartesanal.org.uy} y el Cluster Agroindustrial Frutihortícola del Litoral Norte {www.frutosdelitoral.org.uy}.



Espacio Académico de Competitividad

{www.competitividad.org.uy} • Allí se publica producción multimedia de divulgación

científica y acumulación de experiencias. – canal youtube (28 videos de entrevistas y conferencias)– http://www.youtube.com/user/pacpymes – canal podcast (ediciones quincenales de entrevistas y

conferencias de 10 minutos) http://www.pacpymes.gub.uy/web/guest/podcasting

– Boletines (mensuales)• Segunda edición del Seminario Internacional de

Competitividad a realizarse del 9 al 11 de diciembre de 2009 en Montevideo, Radisson Victoria Plaza.

– Más información: www.competitividad.org.uy



Otras Iniciativas

Se creó y apoya la Agencia de Promoción Económica de Rio Negro (APERN) {www.apern.com.uy} a partir de las oportunidades creadas tras la llegada de la industria de la celulosa a Fray Bentos. Otra iniciativa es el Programa PROMADERA {www.promadera.com.uy} con un enfoque de apoyo en todo el país a la cadena de valor de la industrialización de la madera.

Business

Pacpymes In Learning Clusters Oct2009