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Includes the panel proportions for Borderless Access' 1.5 million member proprietary panels in 20 emerging markets - Argentina, Australia, Brazil, Chile, China, Colombia, India, Indonesia, Mexico, New Zealand, Nigeria, the Philippines, Poland, Russia, Singapore, South Africa, South Korea, Taiwan, Thailand & Turkey.
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Overview Borderless Access specializes in providing online panel services in emerging market nations. We have over 1.5 million proprietary panelists in 20 countries & conduct over 800,000 interviews across all our markets annually. We have also built over 50 custom panels across numerous industry verticals. We have developed strong specialist panels in both B2B & various consumer niche groups, while our global alliances let us reach over tens of millions more respondents across over 65 countries.
400,000
150,000
225,000
150,000
200,000
60,000
65,000
75,000
30,000
20,000
15,000
20,000
1.5 millionOverall Panel Size
20,000
20,00020,000 20,000
20,000
COLOMBIA NIGERIA
20,000
20,000
20,000
Gender
Education
15-24
25-34
35-44
45-54
55+
24%
22%
20%
19%
15%
34%
66%
36%
48%
Single(never married)
Married
1%
25%
18%
6%
41%
9%
Male
Female
Marital Status
63%
37%
Employment Status
Age
Business owners
Employed/ Working full time
Employed/ Working part time
Self employed professionals
Currently unemployed
Student
Australia
Less than Graduate
Post Graduates/Graduates
Australian Capital Territory 3%
Queensland 20%
Western Australia 10%
Victoria 24%
Tasmania 2%
South Australia 11%
Northern Territory 4%
New South Wales 26%
Regions
Gender
Education41%
59%
Male
Female42%
58%
Singapore
Cities
Post Graduates/Graduates
Less than Graduate
15-24
25-34
35-44
45-54
55+
32%
39%
18%
8%
3%
44%
52%
Single(never married)
Married
10%14%
8%7%
60%1%
Marital Status
Employment Status
Age
Business OwnersEmployed /
Working Full TimeEmployed /
Working Part TimeSelf-Employed Professionals
Currently Unemployed
Student
Singapore (Downtown Core) 10%
Ang Mo Kio 10%
Singapore River 7%
Woodlands 6%
Jurong West 5%Tampines 5%Hougang 5%
Yishun 4%
Bedok 4%
Sengkang 3%
Toa Payoh 3%
Pasir Ris 3%Bukit Panjang 3%
Newton 3%
Tanglin 2%
Punggol 2%
Others 25%
Gender
Education
15-24
25-34
35-44
45-54
55+
35%
40%
18%
5%
2%
40%
60%
63%
32%
Single(never married)
Married
20%15%
11%6%
44%4%Post Graduates/Graduates
Less than Graduate
Male
Female
Marital Status
49%51%
Employment Status
Age
Business OwnersEmployed /
Working Full TimeEmployed /
Working Part TimeSelf-Employed Professionals
Currently Unemployed
Student
Thailand
Cities
Ban Lam Luk Ka 2%
Chiang Mai 5%
Chon Buri 5%Samut Prakan 4%
Nakhon Ratchasima 3%Phra Nakhon Si Ayutthaya 3%
Khon Kaen 2%
Mueang Nonthaburi 2%
Chiang Rai 2%
Bangkok 26%
Rayong 2%Nakhon Pathom 2%
Phuket 2%
Songkhla 2%
Udon Thani 2%
Others 36%
Gender
Education
15-24
25-34
35-44
45-54
55-64
30%
30%
20%
11%
9%
31%
69%
48%
46%
Single(never married)
Married
23%13%
19%14%
27%4%Post Graduates/Graduates
Less than Graduate
Male
Female
Marital Status
47%53%
Employment Status
Age
Business OwnersEmployed /
Working Full TimeEmployed /
Working Part TimeSelf-Employed Professionals
Currently Unemployed
Student
Argentina
Buenos Aires 40%Córdoba 10%
Rosario 6%
Avellaneda 5%
Mendoza 5%Santa Fe 5%
La Plata 3%
Corrientes 3%Cities
Others 23%
Gender
Education 45%55%
Male
Female
51%49%
Brazil
São Paulo 35%Rio de Janeiro 12%
Belo Horizonte 6%
Salvador 5%
Curitiba 5%Porto Alegre 5%
Brasília 3%
Fortaleza 3%
Cities
Post Graduates/Graduates
Less than Graduate
15-24
25-34
35-44
45-54
55-64
26%
30%
23%
14%
7%
49%
44%
Single(never married)
Married
19%5%
12%8%
46%10%
Marital Status
Employment Status
Age
Business OwnersEmployed /
Working Full TimeEmployed /
Working Part TimeSelf-Employed Professionals
Currently Unemployed
Student
Others 26%
Gender
Education
15-24
25-34
35-44
45-54
55+
26%
29%
23%
14%
8%
29%
71%
63%
25%
Single(never married)
Married
21%26%
8%8%
35%2%Post Graduates/Graduates
Less than Graduate
Male
Female
Marital Status58%
42%
Employment Status
Age
Business OwnersEmployed /
Working Full TimeEmployed /
Working Part TimeSelf-Employed Professionals
Currently Unemployed
Student
Chile
Santiago Metropolis 39%
Cities
Gran Valparaíso 3%
*Others 28%
Antofagasta 3%
Viña del Mar 6%
Gran Concepción 3%
Gender
Education
79%
21%
Male
Female40%
60%
China
Shanghai 15%
Beijing 15%
Shenzhen 13%Guangzhou 13%
Tianjin 6%Chengdu 4%
Chongqing 4%Wuhan 4%
Cities
Less than Graduate
Post Graduates/Graduates
15-24
25-34
35-44
45-54
55-64
33%
32%
27%
6%
2%
40%
55%
Single(never married)
Married
20%4%
11%5%
55%5%
Marital Status
Employment Status
Age
Business OwnersEmployed /
Working Full TimeEmployed /
Working Part TimeSelf-Employed Professionals
Currently Unemployed
Student
Others 26%
Gender
Education
15-24
25-34
35-44
45-54
55+
23%
34%
21%
16%
6%
50%50%
45%
43%
Single(never married)
Married
Post Graduates/Graduates
Less than Graduate
Male
Female
Marital Status62%
38%
Employment Status
Age
Business OwnersEmployed /
Working Full TimeEmployed /
Working Part TimeSelf-Employed Professionals
Currently Unemployed
Student
Colombia
Bogotá 34%
Medellín 12%
Cali 10%
Barranquilla 4%
Bucaramanga 3%
Pereira 3%
Ibagué 3%
*Others 31%
Cities/Regions
15%
7%
15%
21%
39%
3%
Gender
Education
75%
25%
Male
Female31%
69%
Delhi 15%
Mumbai 15%
Bangalore 11%
Kolkata 9%
Hyderabad 10%
Chennai 9%
Ahmedabad 3%
Pune 7%
India
Cities
Less than Graduate
Post Graduates/Graduates
15-24
25-34
35-44
45-54
55-64
34%
41%
15%
8%
2%
49%
46%
Single(never married)
Married
28%3%8%
5%48%
8%
Marital Status
Employment Status
Age
Business OwnersEmployed /
Working Full TimeEmployed /
Working Part TimeSelf-Employed Professionals
Currently Unemployed
Student
Others 21%
Gender
Education 46%54%
Male
Female33%
67%
Indonesia
Cities
Ambon 18%
Jakarta 13%Balikpapan 6%
Banda Aceh 6%
Bandung 6%Surabaya 5%
Bandar Lampung 4%Banjarmasin 3%
Post Graduates/Graduates
Less than Graduate
15-24
25-34
35-44
45-54
55-64
42%
33%
19%
5%
1%
58%
32%
Single(never married)
Married
Marital Status
Employment Status
Age
Business OwnersEmployed /
Working Full TimeEmployed /
Working Part TimeSelf-Employed Professionals
Currently Unemployed
Student
Others 39%
34%5%
12%6%
39%4%
Gender
Education43%
57%
Male
Female
47%53%
Mexico
Cities
Mexico City 15%Acapulco 10%
El Salto 9%
Guadalajara 4%Minatitlán 4%
Monterrey 4%Aguascalientes 3%
Cancún 3%
Post Graduates/Graduates
Less than Graduate
15-24
25-34
35-44
45-54
55-64
35%
29%
21%
10%
5%
49%
42%
Single(never married)
Married
29%11%
5%10%
40%5%
Marital Status
Employment Status
Age
Business OwnersEmployed /
Working Full TimeEmployed /
Working Part TimeSelf-Employed Professionals
Currently Unemployed
Student
Others 48%
Gender
Education
15-24
25-34
35-44
45-54
55+
18%
23%
22%
21%
16%
29%
71%
36%
46%
Single(never married)
Married
8%35%
8%17%
31%1%
Male
Female
Marital Status66%
34%
Employment Status
Age
Business OwnersEmployed /
Working Full TimeEmployed /
Working Part TimeSelf-Employed Professionals
Currently Unemployed
Student
New Zealand
Cities/RegionsAuckland 34%
Gisborne 2%
Nelson/Marlborough 2%
Waikato 7% Bay of Plenty 6%
Menawatu Wanganui 4%
Otago 4%
Hawke's Bay 4%
Northland 2%
Taranaki 2%
Less than Graduate
Post Graduates/Graduates
Canterbury/Westcoast 9%
Wellington 9%
Southland 2%* Others 13%
Gender
Education
15-24
25-34
35-44
45-54
55+
29%
42%
21%
7%
1%
33%
67%
59%
40%
Single(never married)
Married
19%12%
22%13%
33%1%
Male
Female
Marital Status
23%
77%
Employment Status
Age
Business OwnersEmployed /
Working Full TimeEmployed /
Working Part TimeSelf-Employed Professionals
Currently Unemployed
Student
Nigeria
Lagos 38%
Abuja 11%
Port Harcourt 9%
Ibadan 5%
Benin City 4%
Aba 3%
*Others 30%
Less than Graduate
Post Graduates/Graduates
Cities/Regions
Gender
Education
15-24
25-34
35-44
45-54
55+
25%
40%
19%
10%
6%
60%
40%
24%
66%
Single(never married)
Married
2%18%
24%9%
46%1%Post Graduates/Graduates
Less than Graduate
Male
Female
Marital Status
67%33%
Employment Status
Age
Business OwnersEmployed /
Working Full TimeEmployed /
Working Part TimeSelf-Employed Professionals
Currently Unemployed
Student
Philippines
Regions
Metro Manila (NCR) 41% Calabarzon 11%
Central Visayas 10%
*Others 18%
Northern Mindanao 6%Davao Region 6%
Western Visayas 4%
Central Luzon 4%
Gender
Education
15-24
25-34
35-44
45-54
55+
27%
35%
20%
10%
8%
30%
70%
Single(never married)
Married
Post Graduates/Graduates
Less than Graduate
Male
Female
Marital Status60%
40%
Employment Status
AgeCities
Masovian 16%
Pomeranian 7%
Lesser Poland 10%
Lower Silesian 8%
Łódzkie 7%
Greater Poland 10%
Silesian 14%
*Others 28%
1%38%
7%26%25%
3%Business Owners
Employed/ Working full time
Employed/ Working part time
Self employed professionals
Currently Unemployed
Students
Poland
85%
13%
Gender
Education 48%52%
Male
Female
53%47%
Russia
Cities
Moscow 20%
Saint Petersburg 16%
Yekaterinburg 6%
Chelyabinsk 6%
Novosibirsk 5%Krasnodar 5%
Nizhny Novgorod 5%
Rostov-on-Don 5%
Post Graduates/Graduates
Less than Graduate
15-24
25-34
35-44
45-54
55-64
34%
32%
20%
11%
3%
45%
44%
Single(never married)
Married
24%7%9%
4%46%
10%
Marital Status
Employment Status
Age
Business OwnersEmployed /
Working Full TimeEmployed /
Working Part TimeSelf-Employed Professionals
Currently Unemployed
Student
Others 32%
South Africa
Gender
Education
19%
81%
Male
Female
56%44%
Cities
Johannesburg 21%
Cape Town 20%
Durban 12%
Pretoria 12%
Alberton 2%
Port Elizabeth 4%
Benoni 2%
Bloemfontein 2%
Post Graduates/Graduates
Less than Graduate
15-24
25-34
35-44
45-54
55-64
21%
35%
24%
14%
6%
39%
48%
Single(never married)
Married
16%10%12%
6%52%
4%
Marital Status
Employment Status
Age
Business OwnersEmployed /
Working Full TimeEmployed /
Working Part TimeSelf-Employed Professionals
Currently Unemployed
Student
Others 25%
Gender
Education40%
60%
Male
Female
59%
41%
South Korea
Cities
Seoul 28%
Busan 9%
Daegu 6%
Incheon 6%
Daejeon 5%
Suwon 4%
Andong 9%
Ansan 3%
Post Graduates/Graduates
Less than Graduate
15-24
25-34
35-44
45-54
55-64
24%
36%
27%
10%
3%
33%
54%
Single(never married)
Married
18%7%9%11%
48%7%
Marital Status
Employment Status
Age
Business OwnersEmployed /
Working Full TimeEmployed /
Working Part TimeSelf-Employed Professionals
Currently Unemployed
Student
Others 30%
Gender
Education38%
62%
Male
Female42%
58%
Taiwan
Cities Taipei 29%
Kaohsiung 12%
Taichung 14%
Tainan 8%
Taoyuan 7%
Post Graduates/Graduates
Less than Graduate
15-24
25-34
35-44
45-54
55-64
36%
38%
20%
4%
2%
52%
35%
Single(never married)
Married
28%6%5%9%
48%4%
Marital Status
Employment Status
Age
Business OwnersEmployed /
Working Full TimeEmployed /
Working Part TimeSelf-Employed Professionals
Currently Unemployed
Student
Others 30%
Gender
Education
Cities
25%
75%
Male
Female37%
63%
Turkey
Istanbul 35%
Ankara 9%
Izmir 8%Adana 5%
Bursa 5%
Antalya 4%
Adapazari 2%
Balikesir 2%
Post Graduates/Graduates
Less than Graduate
15-24
25-34
35-44
45-54
55-64
40%
38%
14%
6%
2%
39%
45%
Single(never married)
Married
33%11%
5%9%
37%5%
Marital Status
Employment Status
Age
Business OwnersEmployed /
Working Full TimeEmployed /
Working Part TimeSelf-Employed Professionals
Currently Unemployed
Student
Others 30%
Easy Access to Niche Audience Panels
Borderless Access pioneered development of specialist panels in Argentina, Australia, Brazil, Chile, China, Colombia, India, Indonesia, Mexico, New Zealand, Nigeria, the Philippines, Poland, Russia, Singapore, South Africa, South Korea, Taiwan, Thailand & Turkey. Each panel’s profile is mapped to specific dynamics giving us quick access to reach niche audiences for different verticals.
We have the capability to create niche panels based on the industry requirements
Profiled for Company, Employee size,
Number of PC’s, Designation, Occupation,
Industry & Annual Revenue of
the company Profiled for type of
Vehicle ownedtwo or four-wheelers
Vehicle brand, segmentedby – small,
mid-sized, luxury andSUVs as well as
old/new purchase
Type of air travel – business or leisure,
travel frequency, class ofair travel and more
Mobile phone ownershipand usage, attributes
include mobile brands,smart phone user
ship, usage and more
Profiled for 34 major ailments 120 sub ailments
, 15 Lifestyle and 5 healthcare access
attributes
Target based on financial details, decision
making criteria,online banking usage,
financialproducts owned
IT
Auto
Travel
Mobile
Health & Wellness
Finance
Panel Profiles
Treatment
Preventive
Major Diseases
Lifestyle & Wellness
Healthcare Access
1. Diabetes 2. Skin Diseases3. Eye Conditions4. Heart Diseases5. Others…
1. Conjunctivitis2. Visual defects/
Blindness3. Cataract4. Glaucoma5. Others…
Health & Wellness PanelsCovers the entire spectrum of ailment profile from Healthcare Access, wellness behavior till treatment
Profiled for 34 Ailment Categories
Profiled for 120 Ailments
Refer next slide for Complete List of ailments
Consumers/Patients Only
Ailment CoverageCovering 70% of Major disease categories
Psychological Disorders- Dementia - Mood Disorders - Anxiety - Depression- Schizophrenia - ADHD,OCPD
Eye Conditions- Cataract - Blindness- Dry Eye - Glaucoma
Neurological Disorders- Epilepsy - Alzheimer's - Parkinson's - Cerebral palsy
Skin Conditions- Acne - Herpes- Psoriasis - Eczema
Male conditions- Erectile Dysfunction- Prostate Enlargement- Impotence
Female conditions- Menopause - Abnormal bleeding- Cramps - Fibroids - PMS
Thyroid conditions- Hyperthyroid - Hypothyroid
Heart conditions- Hypertension - Arrhythmia- CHD - Myocardial Infarction
Respiratory- Asthma - COPD- Bronchitis - Sinusitis
Allergy- Drug - Dust - Pet - Cosmetic
Bone & Joint- Arthritis - Osteoporosis- Back pain - Fibromyalgia
Cancer- Stomach - Colon- Lung - Breast
Diabetes- Type I - Type II (Insulin, Oral Drug users)
Eating Disorders- Anorexia - Binge Eating
Wellness & Healthcare Access Coverage
Lifestyle & Wellness
Healthcare Access
H&W Source of Information- Online - Magazines- Physician - TV
Insurance & Benefits Coverage- Employer - Government- Prescription Drugs - Medical Expenses
Access to Physicians- Corporate Hospitals -Family Doctor - Quarterly/Biannual visits
Preventive Health Checkups & Frequency- Corporate Hospitals - Family Doctor - Yearly/Biannual visits
Western v/s Traditional Medicine- Herbal - Homeopathy - Allopath - Chinese Traditional Medicine
Women Hygiene- Tampon - Hair removal - Women’s Hygiene - Etc.
Women Cosmetics- Foundation - Moisturizer- Eyeliner - Lipstick
Birth Control Aids- Condoms - Emergency pill- Foams - Rings
Maternity & Baby care- Baby Age - Online shopping- Number of kids - Frequency
Eye Care- Contact Lenses - Spectacles- Coloured Contacts - Anti-glare
Skin Care- Moisturizer - Sunblocks- Anti-wrinkle - Anti-Scar
Hair care- Anti-Dandruff - Hair loss supplements- Conditioners - Hair dye
Eating Habits- Pizza - Burger- Sandwiches - Organic packed
FoodCereal
Online Shopping- Air tickets - Hotel- Clothes - Baby products
Alcohol Consumption- Type - Frequency- Tenure - Quantity
Physical Activity- Gym - Swimming- Jogging - Cycling
Smoking- Type - Cessation products used- Tenure - Quantity
Self Monitoring- BP Monitor - Glucose Monitor- Weighing scale
Devices/Implants- Braces - Hearing Aid- Pacemakers - Ortho belts
BMI & Diabetic Risk Population-BMI - First degree Diabetic Relatives
Profiled for 15 wellness & 5 access parameters to reach & target culturally diverse environments
Women
Habits
Lifestyle
Care
Health & Wellness Panel Distribution
Mexico
Brazil
Russia
India
Eye Conditions 34%
Skin Diseases 15%
Diabetes 9%
Heart Diseases 6%Others 36%
Eye Conditions 42%
Skin Diseases 13%
Heart Diseases 6%
Diabetes 5%Others 34%
Eye Conditions 42%
Skin Diseases 24%
Heart Diseases 19%
Diabetes 9%Others 6%
ChinaEye Conditions 55%
Skin Diseases 27%
Diabetes 7%
Heart Diseases 7%Others 4%
Eye Conditions 33%
Skin Diseases 25%
Diabetes 10%
Heart Diseases 4%Others 27%
Consumers/Patients Only
CALIFORNIATel : +1 818 358 4633
USA
UK
India
Connect with us
For more information on recruitment and panel quality refer
Contact Us
Business [email protected]@borderlessaccess.com
WhitepaperPanel QualityMeasures
Response to
www.borderlessaccess.com
LONDONTel : +44 771 840 3458
BANGALORETel : +91 804 931 3800