Pearls of Wisdom from 57 Secrets for Branding Yourself Online

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Pearls of Wisdom from 57 Secrets for Branding Yourself Online

By Carma Spence www.CarmaSpence.com/57secrets

+“A brand is more than an identity. It has much deeper purpose than to differentiate you in the market. Its purpose is also to establish an emotional connection with your target market.”

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+“When you build consistency into your marketing it leads to brand recognition in your target market.”


+“If you hand someone your business card and the person visits your website, he or she should instantly recognize that the card and the website come from the same business.”


+“When it comes to your online presence, it’s important to realize that you don’t create it all yourself. Your online presence is created by any mention of you on the Web….”


+“Although your brand can have a look and a tagline, it is how your brand feels – the experience it gives your client – that usually ends up being most important.”


+“Don’t skimp on virtual packaging for your products, services, or even your opt-in bonus. It has a profound effect on how much you sell and how quickly you grow your list.”


+“What is the purpose of your business? Every product and every service must be in alignment with that purpose.”


+“If you don’t know the purpose of your website, how will you know it is doing its job? How will you know whether it is effective?”


+“Whether you have thousands of pages on your website or just a handful, your navigation should be simple and easy to use.”


+“The first thing people read when they land on your website is the main headline. Does it give them a reason to stick around?”


+“If visitors to your website become confused, they will not take the action you want.”


+“The first step toward leveraging content to market your business it to develop a strategy that works with your business strengths and speaks to and is visible to your target market.”


+“Humans are hard-wired to respond to stories. … when you use stories to communicate what you have to offer and the benefits, you get powerful results.”


+“Your content should be personable and readable ... You need to write authentically.”


+“Providing content in a variety of formats makes your information more accessible to people with different communication and learning styles.”


+“Posting press releases on press-release distribution sites is a form of marketing that needs to be approached strategically.”


+“Your Website may be the hub of your online presence, but it is not the only place you can showcase your expertise.”


+“If you don’t have a list of prospects and clients you can send marketing messages to, then you probably don’t have a sustainable business.”


+“The best opt-in incentives provide … a free taste of what you have to offer.”


+“Much of your business depends on a sound follow-up strategy.”


+“When you have a topic and a plan, you … can more easily develop content for your e-mail newsletter and choose appropriate offers.”


+“To position yourself as an expert, include a benefits-driven question or statement that invites people to click on a link to get more information.”


+“Being social on social media means sharing a variety of things about you and what you have to offer in a way that gives your followers a more holistic view of you and your business.”


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www.CarmaSpence.com/57secrets

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Pearls of Wisdom from 57 Secrets for Branding Yourself Online