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Michael Chidzey of www.chillisauce.co.uk on pitching for events.
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Perfect Pitching for Events
Interactive Workshop
Michael Chidzey | Digital Marketing Manager
http://www.slideshare.net/MichaelChidzey
Aim: prepare for upcoming pitches
Workshop format
prepare practise
pitch
You have to be able to sell
You have to be able to sell why?
Events is a competitive industry
we’re drowning in options
Plan of action
understanding
the brief
Plan of action
understanding
the brief the presenter(s)
Plan of action
understanding
the brief the presenter(s) structure
Plan of action
understanding
the brief the presenter(s) structure dynamic
delivery
Task 1: understand the brief
one phone call to get as
much information as you
can from your client
Questions to ask
event type
number of people
date
budget
location(s)
venue sourcing
company vision & values
key messages or theme
point-of-contacts/decision makers
product details, USPs and features
previous events (successes
& failures)
expectations & current ideas
what would make this
event a success?
who will attend the pitch?
what do you want the event
to achieve?
who else are you approaching
organise a fashion show to
worldwide distributors
Event:
Client requirements
The presenter(s)
Describe key attributes of the person
that should pitch for the event?
Inbound marketing
Steve Jobs
- revolutionary
- creative
- a showman
Inbound marketing
Barack Obama
- charismatic
- empathetic
- intelligent
Inbound marketing
Karen Brady
- focused
- tough
- ambitious
Task 2: make first impressions count!
introduce yourself and
tell us three attributes
Task 3: create a concept
how would you tackle
this brief?
Inbound marketing
Structure
Think - before putting pen to paper
beginning middle end
http://www.mindmeister.com/
https://trello.com/
Task 4: structure
brainstorm how you would
structure you pitch
interesting title
purpose (why are you here?)
process (how are you going to deliver the pitch)
opening technique (hook)
your credentials (if relevant)
make your first impression count!
Planning the beginning
Planning the beginning – poor example
Planning the beginning – better example
Task 5: start on a high
come up with a catchy hook
Preparing the middle: the content
the reason you are there
Also think about…the purpose and objectives
Also think about…your audience’s experience
and knowledge
Also think about…methods of multimedia
for delivery
Also think about…time available
Task 6: content
prioritise information by three levels:
a) essential
b) detail that could be left out
c) Information for Q&As or extra time
http://www.mindmeister.com/
https://trello.com/
Planning the end. Finish with…
# with a
summary
# a call
to action
# suggest
alternative
options
# the benefits
# an incentive
# an open
question
Task 7: powerful ending
write a script for your ending
Dynamic delivery
Ensure your audience
experience the message
Dynamic delivery: paint the picture
Dynamic delivery: use diagrams & photos
Dynamic delivery: tell stories from experience
Task 8: dynamic delivery
paint a picture of the event
using words
Dynamic delivery: use your voice
- pace
- tone/pitch
- volume
Dynamic delivery: think about your body language
- gestures and expression
- eye contact
- proximity and position
- stance & wardrobe
Most importantly, leave your clients
wanting to work with you
What are your 20 fundamental rules
of presenting?
Q&A
Twitter: @michaelchidzey
Blog: http://eventjuice.co.uk
Email: [email protected]
Michael Chidzey | Digital Marketing Manager
http://www.slideshare.net/MichaelChidzey