Second in the Personal Branding series, this one starts where the previous one left off, focusing on the online side of branding. The workshop starts off by inviting everybody to google their names and look at what comes up. Is whatever came up about them good? Is it what they want to come up? More importantly (relating to personal branding form last workshop here), is it what they want people to *perceive* of them? The workshop starts by getting attendees to create a Google Public Profile (on plus.google.com), and utilize their passion (which they 'discovered' in the last workshop) to customize their profile and stand out. When searched on Google, the Google Public Profile shows up on the first hits page. Workshop attendees then looked briefly at social media, and moved on to completing the workshop by creating a website or blog. Attendees who were passionate about their online presence used Wordpress (www.wordpress.com) to create a quick and customizable website with integrated blog, whereas those interested in just blogging created a Tumblr (www.tumblr.com) blog.
Text of Personal Branding II - Online Branding
1. Personal BrandingProfessional Development series by DSO
2. Recap!Everything weve done until now. 3. Brands we know 4.
Personal Branding StoriesPerception 5. Who are you? Whats your
passion? What are you good at? 6. What we did last time 7. What we
did last time 30 seconds Elevator Pitch 8. What we did last time 30
seconds Elevator Pitch 160 character Personal Bio 9. What we did
last time 30 seconds Elevator Pitch 160 character Personal Bio
Business cards 10. What we did last time 30 seconds Elevator Pitch
160 character Personal Bio Business cards Lookin good! 11. Lets
take you online. Google yourself! Make sure what comes up there is
you. 12. How do I get there? Google Public Proles(yes, that means
google+) Make a blog/personal website Social Media! 13. Social
Media?Facebook, Twitter, et. al. 14. Make a blog! A blog is just a
quick and simple website Post about the stuff you like Get noticed
online! 15. Wordpress vs. TumblrPersonal Website or Quick n Simple
Blog?Keep in mind that you need to constantly update!