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Personal Branding
Sacramento Valley Practice Managers Association
May 13, 2015
Bret L. Simmons, Ph.D.
Main Points Today
1. Personal branding is a huge
opportunity and responsibility
2. We are all ambassadors of our
increasingly social businesses
3. Differentiate your personal brand by
demonstrating professional discretion
What do you want
to learn today?
Your Website
More social, less media(Coine & Babbitt, 2014)
Be more human (Schaefer, 2015)
Professionally
Personal Brand
Ambassadors
Professionally PersonalEverything you do reflects on your business
Personal Brand
If people don’t select you,
spread the word about
you, or pay a premium for
your services, it’s because
they don’t recognize your
value.
(Seth Godin)
Value
What you can do uniquely
well to help others
address issues or solve
problems that matter to
them.
Personal Brand
1.Who are you?
2.Who do you want to
help?
3.How do you want to help
them?
New business card
www.bluehost.com
New business card
1. Associate your name and face
with your value
2. Create content and
connections that will get you
indexed and ranked for your
name and value
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Never trust any site to
protect your privacy
• Never post anything, anytime, anywhere
that you would not be comfortable with
anyone seeing
• If it were posted on the wall of your office,
would it make any of your colleagues,
customers, or employees uncomfortable?
If so, don’t post it online
Operational Privacy
Operational Privacy
• The sooner you behave as if you
have no privacy online, the more
effective you will be
• Use your personal brand online to
build bridges, not walls
Professional Discretion
Just because you can post,
comment, share, like, etc. does
not mean that you should.
Why risk
offending
anyone?
Brand: Name, Picture, Purpose
• Blog
• YouTube
We don’t need Facebook to
authenticate our lives
How to Hire Help
Want to look at
your website?
Summary
• Social business is here to stay.
• Strategic imperative to immerse
yourself in the process
• Start now, don’t quit
• Taking control of your online brand is
good for your career and your
business
Questions?
