CommunicationMaster the art of affecting people

with your words

Don’t be lazy in language

COMPETENCE

CHARACTER

EMPATHY

“Be kind, for everyone you

meet is fighting a

hard battle.”

Balls:- Material

- Emotional-Professional

- Social- Physical-Spiritual

•CHANGE HAPPENS FAST BUT IT TAKES A LONG TIME TO BE READY FOR IT

NO PAIN – NO GAIN

HABITS

Build on your strong

points

HEAT

CONFIDENCE IS

CONTAGIOUS

THE ENVIRONMENT WILL NEVER BE

PERFECT

Refill yourself;-)

Change your labels

Sir Roger Bannister

19541 mile/4 minutes

Creativity & Branding Psychology

Make friends with your mind

FIND CREATIVE WAYS TO ATTRACT PEOPLE

• Moment of truth

• People see you for 1 moment & this is what they remember

• What IMPACT do you create?

• Find ways to connect with them

• People believe more in non-verbal communication (e.x. court)

FEAR & STRESS SLOWYOU DOWN!!!

Enemies of Creativity

BRANDING IS THE GENTLE ART OFSEDUCTION

ROBERT CIALDINI“Influence: The Psychology of Persuasion”

6 Principles• Reciprocity

• Commitment (Keeping your word)

• Social Proof

“If lots of other people are doing sthing…then it must be OK”

• Liking (You follow sm. You LIKE)

• Authority

(We feel obliged) (Doctors in advertising)

• Scarcity

What do people Feel about you& your brand?

• Be different

• Add VALUE

4 TYPES OF CEO

• 1P: Just print sth.

• 4 Ps: Price, Product, Place, Promotion

• STP: Strategy, Techniques, & Promotion

MEE : Marketing Every time, Everyone, Everywhere

BRAND is..

What people think & feel about :

- You

- Your service

- Your product

- Your company

A BRAND IS NOTHING MORE

THAN THE SET OF IMPRESSIONS THAT

LIVE IN PEOPLE’S HEADS

Social Psychology Drives human behavior

-Peter Economides

Economics is simply the score!

When people feel GREAT

They do GREAT things

CEO

“If Coca-Cola were to lose all of its production-related assets in a disaster, the company

would survive. By contrast, if all consumers were to have a sudden lapse of memory & forget everything related to Coca-Cola, the

company would go out of business”

Howard Schultz- CEO of Starbucks

“We are NOT in the coffee business serving

people.

We are in the people business serving

coffee!!”

Consistently create & increaseyour brand’s reputation

PEOPLE are not searching for Brands

They search for solutions in their daily

life

Your marketing strategy& your business plan

• Your profile

• Branding

• Advertising

• Promotions

• Be professional

Ask yourself:“Why would I do business with me”?

• What’s your product/service?

• What are you trying to achieve?

• Can you explain your product enthusiastically?

• Do you believe what you are saying?

People “buy” People

Different Types of Networking to Raise Your Profile

• Professional associations

• Chambers of Commerce & Industry

• Business Clubs

• Facebook Groups

• LinkedIn Groups

FB: Let’s Network Albania

http://www.letsnetwork.org.uk/

Find out their goals & see how you can help

Eye contact

WHAT DO THEY WANT AND NEED?

What can you contribute to your network?

• Offering a venue

• Volunteering to speak on a subject as a specialist

• Offering deals & Discounts

WORKING TOGETHER IS POWERFUL

http://www.myersbriggs.org/

Links:1. The Best Jobs For Every

Personality Type

- Business Insider

2. http://www.myersbriggs.org/

• Have fun with the Popular Sanguines

• Get serious with Perfect Melancholies

• Get charged with Powerful Cholerics

• Relax with Peaceful Phlegmatics

Logical NetworkingIf you wait for others to

contact you…you may wait for ever

Basic emotional needs

1. Satisfaction (Achievement)

2.Pleasure

3. Importance(recognition)

4.Connectedness(social bonding)

5. Control(over circumstances & consequences)

6. Clarity(A feeling of knowing & understanding)

7. Autonomy(Independence by external Factors)

8. Security

9. Calmness(Emotional Stability)

Analysis

• Who are your contacts?

• How do they contribute to your daily activities & revenue?

Organize your listDig out all the business cards

Categorize your clients

Decide on your approach

Leave unproductive groups

Choose Relevant Groups

• Selective

• Patient

• Realistic

• Your time is valuable

• You have personal & professional commitments

Measure the effectiveness

Before you join…

• Talk to existing members

• Can you realistically commit?

• Who invited you?

- Do you trust them?

- Do they attend regularly?

• How efficient are the organizers?

Don’t be a SLOB “A person who is lazy and has low standards of cleanliness”.

• Don’t get sooo caught up that you lose your joy

• Take down notes

• Control your Nerves

• Be professional

• Respect the dress code

But: Comfortable

• Be time-conscious

• Don’t rush

You don’t need to meet everybody

Be yourself

Stand & DeliverFocus on your message, not yourself

Confident Networking• Prepare thoroughly

• Be true to your own style

• Know your business & focus on it

• Your professional background/credentials

• Your main products

• Talk about the whole team

1. YOU• Be Unique – Be YOU & Know Yourself

2. Logo/Slogan• Create & recreate your basic

statement/elevator pitch

3. Your Market• Who will buy your product/service & why?

4. Your competitors• Who are they?

• What makes you different?

5. Your Ethics

• Why should people choose YOU?

6. Live your Brand• Behave according to your values

7. Broadcast stories

Use them…don’t kill them

8. Visualize the future• Does your vision & dream help people?

9. Evolve with times

10. LOVE “YOU”& YOUR BRAND

• Do you know how to Love?

(Life, people, products)

• Can you stay in Love?

• Can the market sense this Love?