1 | 12.02.20151 | 12.02.2015

Identifying your PR

specialism

Stephen Waddington

#FuturePR | @wadds

2 | 12.02.2015

Media relations

Influencer relations

Brands as media

Community management

Social Business

Public relations roadmap

3 | 12.02.2015

Public relations leads with earned

PESO

ESOP

4 | 12.02.2015

Key

Tactics

Skills

Media type

5 | 12.02.2015

Change and opportunity

Advocacy

Editorial engagement

Influencer management

Media relations

Planning

Creative

Content

Editorial relations

Measurement

Earned

6 | 12.02.2015

Social, because sharing is caring

Conversation

Crowdsourcing

Mentions

Retweets

Reviews

Sharing

Planning

Creative

Content

Community management

Measurement

Shared

7 | 12.02.2015

Make your own media

Apps

Emails

Blogs

Brochures

Newsletters

Web sites

Planning

Creative

Build

Content

Media buying

Measurement

Owned

8 | 12.02.2015

Media isn’t charity, get over it

Advertorial

Banners

Display

Endorsements

Native advertising

Pay per click

Planning

Creative

Content

Media buying

Measurement

Paid

9 | 12.02.2015

The integrated opportunity

Always-on

Amplification

Images and video

Tools

New

space

Earned

Shared Owned

Paid

10 | 12.02.2015

More complex, more opportunity

Broad

knowledge

Deep expertise

in a specialism

11 | 12.02.2015

• Existing best practice public relations frameworks

cover all forms of media

• Wake up and smell the opportunity; other disciplines

are

• New agency models and workflow

• Competency framework to address skills, and

roadmap for practitioners

• Third-party tools

• Case studies and awards that demonstrate best

practice

Critical issues

12 | 12.02.201512 | 12.02.2015

Identifying your PR

specialism

Stephen Waddington

#FuturePR | @wadds