Create a storyline that encourages ongoing discussion and something new to talk about on a continuous basis.

Social media isn’t a campaign...it’s a conversation.....

• Where are your customers online?• What are your customers’ social behaviour patterns

online?• What social info or people do your customers rely on?• How do your customers currently use social media

technologies in the context of your products?• How ready for social media is your audience?

Before you start your social media rollout you should answer the following questions:

social media framework

Social Proof

 •      Listen first! Understand what your customers want or need.•      Identify where your customers’ needs intersect with your

business objectives, then offer something your customers will value.•      Have a conversation rather than a monologue – be fun,

newsworthy, engaging, helpful and insightful.•      Set guidelines for the content your team creates (Get a thick

skin!)•      Set parameters, goals and measure financial and brand benefits.•      Use appropriate tools to optimise your time.•      Align your online and offline activities.•      Be familiar with using the media before it goes mainstream

These are the guidelines we recommend you think about