Your health our priority BITASTA BHADRAGAURI BHARGAVAHARSHIT SHARMASHIKHA PAULVAISHALI KUMAR

INTRODUCTION

• AIM- PHARMA@DOOR aims for home delivery of medicines.

• Focusing the people who regularly consume the medicines for their long term disease.

• We will make it easy and convenient to get medicine from the market.

Potential Product

Economic Price + Reminder

for Re-Order Placements

Augmented Product

Safety + Customer

Service + Basic

Medical Assistance

Expected Product

Correct Medicine +

On time Arrival

Actual Product

Medicine

Core Product

Home Delivery

of Medicines

TOTAL PRODUCT CONCEPT

SENIOR CITIZENS

Above 60 years

BUSY WORKING

PEOPLE

(30-60)yrs

HOUSEWIVES

(30-60)yrs

SPAN OF

CONSUMPTIONLONG TERM OCCASSIONALY DAILY/OCCASSIONAL

DOSE HEAVY MILD VARIES

COST HIGH END High End VARIES

SEGMENT SIZE 20% 60% 20%

SPENDING POWER HIGH/MEDIUM HIGH LOW/MEDIUM

SEGMENTATION & TARGETING

less variety More variety

DELIVERY TIME LOW

ONERx CHEMISTONLINE

DELIVERY TIMEFAST

MEDPLUS

MEDINDIA

Pharma@Door

Apollo

IMC (Integrated Marketing Communication)

Advertisement

Sales Promotion

Personal selling

Direct Marketing

Public Relation

Timeline of CAMPAIGN

2 Months

before launch

--Survey (Old Age

Homes)

--Awareness

Campaign

(Corporates)

-- Social Media

--Video Launch

Launch on 7th

April

“WORLD

HEALTH DAY”

--Inauguration by

Govt. Health

Official

--Free health

check-up

--Free registration

only for this day

--LuckyDraw

Result

6 Months

before

launch

--Billboards

--Posters

--

Promotional

Trailers at

Multiplexes

4 Months before

launch

--Leaflets within

the newspapers

--Ads in Health

Journals

MedIndia, Namah

After 1

Month

--Feedback

--Discounts

--Review

PR

-- Goodwill

-- Database

-- Special

Occasions

CSR Activiites

Stationary Van

Expertise, Free

medicines, Half

Yearly.

Govt. of India

Central

Warehousing

Corp. (supported

by UN)

http://www.cwasor

.nic.in

MANUFACTURER

DISTRIBUTOR

WHOLESELLERRETAILER

RETAILER

CUSTOMERS

MANUFACTURER

DISTRIBUTOR

CUSTOMERS

Conventional System PHARMA@DOOR

DISTRIBUTION CHANNELV/S

DISTRIBUTION TO CUSTOMERS

CUSTOMER WEBSITE

MOBILE APP

PHONE CALLS

DATABASE

Allotted

Delivery

Area

Capital RequirementFixed CostCar (Maruti Omni 2nd hand) 150,000Bikes (15000*18) 270,000

Salary 240,000

Refrigerator (10,000*12) 120,000Furniture & Shelves 200,000

Air Condition 35,000Uniforms 14,000

Total 1,029,000

Total Expenditure Monthly Basis

Purchases 6,900,000

Expenses:

Electricity (Rs.6per unit) (6*3400) 20,400

Fuel Charges 24,000

Packaging 20,000

Rent 135000

Advertising & Promotion Pre launch 220,000

Miscellaneous 40,000

Total 7,359,400

FINANCIAL ANALYSIS

Calculation of Required Purchase

Initial Estimated Sales Rs. 9.2Cr

Total Monthly purchase Rs. 6.9Cr

Single Purchase Order Rs. 69lacs