Internal communications ideas

Well-known facts

Customer-centric Focus on: learning from the best practices of others

strong support of benchmarking as an instrument for learning and sharing “Integrating tools with each other is one of the most powerful ways to

connect employees.“

The more we share

The more we have

What defines a successful strategy?

Conversation Engagement

…by encouraging participation

What defines a successful strategy?

Using the SMART model – clear goals

Moving away from a purely “top-down” approach

Informing about success stories/achievements

Emphasis on open forums – twice a month

Example: the 1990s, when Philips wasbecoming disconnected from the market

- facilitate the process of informing employees about best practices

- More complex than posting something on the intranet

should be combined

Informing about success stories/achievements

Passive channels Notice boards

Twice a week

Posters

Twice a week

Newsletters

Weekly

Email

Weekly

Print

Weekly

Most importantly: Video (intranet)

Video – the next best thing

Both real-time and on demande.g.: Streamline an open discussion from another country

Consistency

All employees see the same

Secure delivery

Employees only

Natural engagement

Entertaining

Multiple platforms

Easily formatted

Shows the big picture

Valued employees

Global reach

Worldwide audience

Sharing understanding and knowledge

Idea: embedded in intranet articles, e-newslettersAdvice: always measure effectiveness

Video – the next best thing

Video done right: Roving reporter programme Philips Netcast News (PNN) BlueTube All Employee Jam

UGC (user-generated content)

Inte

ractive c

hannels

Conferences

Director Q&A drop ins (keeping employees informed and valued)

Blog aimed at employees - sharing success stories (by company, by employees)

Discussion forums

Face-to-face meetings

Social media (slides – less is more)

More channels

The contest

Employing gamification Trivia Employee ambassadors Extrinsic & intrinsic

rewardsCreating a game-like

experience designed around learning about best practices, consisting of trivia related to

them

Advantages of gamification

Increases engagement

Builds loyalty

Encourages participation

Tracking

Measurement

An interactive environment where people are used to having to learn new things

in order to progress.

All channels should be integrated