Phonathon  &  Tele-­‐fundraising  

Mee#ng  the  Challenges  

Impact  of  2013  Payroll  Tax  Increase  

One  in  Five  Americans  will  reduce  their  charitable  giving  by  an  average  of  29%  

21%  Will  Not  Give  to  Charity  at  All  

54%  Will  ConJnue  

to  Donate  at  the  Same  Level  as  2012  

6%  Will  Increase  Giving  

2012  Economic  Survey  of  Nonprofits  

•  GIFTS.  On  average  in  2012,  giSs  from  contributors  were  smaller  

•  DONORS.  There  were  fewer  individual  donors  •  DEMAND.  However,  demand  for  nonprofit  services  increased.  •  BUDGETS.  This  resulted  in  budget  cuts,  which  were  typically  

dealt  with  via  salary  freezes.  

How  to  Overcome  Phonathon  &    

Tele-­‐fundraising  Challenges?  

The  right  tools  can  make  all  the  difference  in  campaign  execu#on!  

Phonathon  SoSware  Should  Be    Donor-­‐Centric  

•  It’s  all  about  donor  acquisiJon  and  donor  renewals  

•  It’s  also  about  improved  producJvity  and  increased  efficiencies  

Ensure  your  soSware  has  these  Features  for  Success  .  .  .  .  

Progressive  Phone  Dialing  

Progressive  phone  dialing  can  increase  your  donor  contact  rates  by  as  much  as  20  to  40  %  versus  manual  dialing.      This  acJon  alone  can  give  a  significant  boost  but  when  combined  with  next-­‐best  donor  logic  (determinaJon  of  the  ideal  donor  to  call  next),  the  results  are  even  be`er.  

Next-­‐Best  Donor  Logic,  or  “ideal  donor,”  uJlizes  the  insJtuJon’s  knowledge  and  historical  donor  data,  which  is  applied  to  the  rouJng  order  of  donor  calls  to  be  made.      

On-­‐Board  Messaging,  or  scripJng,  means  that  on  each  and  every  call  the  

fundraiser  is  prompted  with  a  reminder  of  the  goal,  the  “ask,”  and  is  prepared  with  

tools  to  overcome  objecJons.    

Integrated  e-­‐mail  ensures  that  each  

and  every  fundraiser  is  uJlizing  the  same  template,  the  same  processes  and  that  each  and  every  

donor  communicaJon  is  recorded  and  

reflected  within  the  call  history.    

Performance  Dashboard  provides  managers  real-­‐Jme  access  into  campaign  performance  and  caller  

stats.  

Unlike  a  stand-­‐alone  recording  system,  intelligent  call  recording  marries  the  

recorded  call  to  the  contact  record.  Great  for  training  and  QA.  

These  Are  Just  a  Few  of  the  Features  that  Can  Increase  ProducJvity  &  Results  

 

Today,  all  non-­‐profits  have  the  same  access  to  these  amazing  tools  through  Tele-­‐Fundraising  SoSware,  neatly  tailored  to  their  non-­‐profit  campaign  

needs.    Take  a  look.    You  will  be  surprised  how  the  world  has  

changed.    

Take  a  Free  Trial  of  VanillaSoS  Tele-­‐Fundraising  

SoSware  Today!