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This is the presentation of Pieter Wuyts of 8Seconds at the EMMA-nl Sexy email event about emailmarketing desing & testing
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3 december 2009Twitter hashtag: #sexyemail
Real Time Multivariate testing and
optimization of email campaigns
How Real time Multivariate testing works
Time difference between sending the email and viewing
the images
2. Download images1. Receive email
How Real time Multivariate testing works
How Real time Multivariate testing works
Lessons we’ve learned.1 example
Case study
Telecomoperator �
TELL A FRIEND
Approx. 140.000 addresses
Goal: Convince a friend
Which present will maximize the
effectiveness of the campaign?
+ 51 %+ 51 %
6258 Unique views to determine winner
70825 Remaining viewers only saw winning prize
Case Study 1
Lessons learned and case studies
Lessons we’ve learned.Show the products
+ 29 %+ 29 %+ 30 %+ 30 %
Show the products
+ 58 %+ 58 %
Lessons we’ve learned.Tell them what they will get
Tell them what they will get
VisitVisitVisitVisit ourourourour websitewebsitewebsitewebsite Click Click Click Click herehereherehere to to to to seeseeseesee the online demothe online demothe online demothe online demo
+ 72 %+ 72 %
+ 230 %+ 230 %
+ 44 %+ 44 %
Lessons we’ve learned.Tell them what they will get
But don’t be too pushy
+ 301 %+ 301 %
+ 72 %+ 72 %
35% OFF
Enter the Sale Now!View the exclusive
collection for sale now
Don’t be too pushy
+ 420 %+ 420 %
blank
Don’t be too pushy
+ 830 %+ 830 %
Lessons we’ve learned.Use ugly colours
Colours matter
+ 23 %+ 23 %
+ 30 %+ 30 %
� Discover all promotions
� Discover all promotions
Lessons we’ve learned.Start testing
Lessons we’ve learned.
Contact
Pieter Wuyts - Account Director
email: [email protected] - mobile: +32 479 98 95 19
