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The fastest way to collect feedback from customers
Pitch Deck December 2016
survicate.com
survicate.com
We are building World’s best application for collecting customer feedback
What we do?
2
survicate.com
Potential size of customer feedback market
Omnomnom! That's a tasty market!
221K Websites with customer feedback
solutions (Datanyze)
8,1% SaaS market average yearly
growth rate
3
~25M Small and Medium
Enterprises (SMEs) in the World
$2B survey market
in US alone
To collect and manage customer feedback across all touchpoints marketing and customer teams need to jump from one tool to another
GOOD LUCK WITH THAT
Key insights scattered or lost
High cost of multiple vendors
Complex
Intercept
NPS Survey
Website Survey
Mobile Survey
Questionnaire
$1000
$500
$499
$500
$70Insert Coins
Insert Coins
J A C K P O T
Feedback in one place Made for SMB budgetEasy to use
Intercept
NPS Survey
All Touchpoints
Mobile Survey
Questionnaire
$1000
$500
$50-300
$500
$70
Survicate makes it easy to collect customer feedback across all touchpoints and manage it with a single account
Cash Out
Cash Out
survicate.com
All-in-one customer feedback platformWe are combining the most popular survey types and feedback management tools under one roof. Finally available for SMBs.
Multiple feedback channels
‣ Targeted survey ‣ NPS ‣ Feedback widget ‣ Questionnaire ‣ Web apps
‣ In-Message ‣ Mobile app ‣ Email ‣ POS ‣ Field survey
Analytical tools
‣ Easy reporting & export ‣ Email reports & alerts ‣ Analytics integration
Feedback management
‣ Feedback storage and organization ‣ CRM integration ‣ Feedback distribution
6
survicate.com
We’re building itA strong mixture of talented, highly motivated individuals who live and breath Survicate.
Olga Customer Success
Prowly Lazarski University
Jarek CTO
10+ Full Stack Engineer Polish-Japanese Academy of IT
Kamil CEO/Growth
Samsung, Konica Minolta Warsaw University
Marcin COO
Warsaw Stock Exchange New York & Warsaw University
Lucek Marketing
Google & Hubspot Certified Warsaw School of Economics
Daniel Product
Inspiring Solutions IT Warsaw School of Economics
Archon Infrastructure
OVH, Foap, Millward Brown Polish-Japanese Academy of IT
Milosz Front-end
5+ Freelancing Warsaw University of Technology
Jacek Graphic Designer
Foap, Hubert Burda Media 10+ Freelancing
Rafal Back-end
6+ PHP Engineer Cracow University of Technology
Jacek Back-end
10+ Full Stack Engineer Warsaw University of Technology
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survicate.com
It’s growing fastWe're maintaining double-digit monthly growth rate despite being a small team with a very limited budget.
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$12.9K Current MRR
$10.4K (+25%) 30 days ago
$9.4K (+37%) 60 days ago
$5.8K (+121%) 180 days ago
$3.4K (+272%) 365 days ago
Average Revenue Per Account $106 MRR
+25% Last 30 days
Customer Lifetime Value $831 November
+15% From October
Net MRR Churn Rate 6.13% November
-43% From October
Annual Run Rate $152 306 +24% Last 30 days
Mon
thly
Rec
urri
ng R
even
ue
$2K
$4K
$6K
$8K
$10K
$12K
$14K
Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016
Testing value propositions Produt / Market Fit
New products launch
Curent value proposition
$12,878 MRR Dec 17, 2016
survicate.com
Customers love it
0
20
40
60
80
100
120
May 02, 15 Jul 25, 15 Oct 17, 15 Jan 09, 16 Apr 02, 16 Jun 25, 16 Sep 25, 16
10
survicate.com
How we make money
11
‣ We acquire customers with organic web traffic, ads, partnerships and testing inside sales – in the order of volume. ‣ Leads go either through a demo or sign up for a free plan to try out the platform. ‣ Automated onboarding, responsive support and customer success communication help users get the most of Survicate. ‣ Once they need more responses and features, they upgrade to a paid plan with 15 days trial and purchase additional users, domains, integrations.
Customer acquisition Customer activation Revenue streams
Organic traffic
Paid channels
Partnerships
Inside sales
Outbound Inbound
Free Account
Subscription Free Trial
Demo
Supp
ort
Cust
omer
Suc
cess
%
Monthly subscription
Business
Professional
Enterprise
Enterprise+
$60
$120
$360
Custom
44%
35%
15%
6%
Addons
CAC = ~$200 LTV = ~$800
Trainings
%
%
%
%
%
%
Conversion rate: Conversion rate:
%
survicate.com
We’re raising to speed things upMilestones
Q1 2017:Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna.
Q2 2017: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed
Q3 2017:Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Q4 2017:Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna.
Q1 2018: Lorem ipsum dolor sit amet, consectetur adipiscing elit,
Q2 2018: Lorem ipsum dolor sit amet.
Q1 2019: Lorem ipsum dolor sit amet.
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7%
15%
31%
47%
Marketing & sales Product development Overheads Other
12
Deadline Amount Discount CAP
Q1 2017: € % €
Q3 2017: € % €
€XX convertible
debt
Double-digit monthly growth rate
Exit in an IPO or acquisition
Addressing multiple needs
Profitable Best Customer service! Low operating cost
survicate.com
Cap table
‣ Bootstrapped MVP
‣ €115K pre-seed round at €500K
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3%8%
8%
11%
70%
Team Angels Innovation Nest Speedup VC Alpha Capital
15
survicate.com
Exit options
16
Lorem Ipsum
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
Marcin, Survicate COO Warsaw Stock Exchange New York & Warsaw University
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survicate.com
Customer acquisition
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Obfuscated
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survicate.com
Retention
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‣ We had been testing different value propositions for a year before ending up with ’The fastest way to collect feedback’ in February 2016. ‣ New website and communication started attracting better Customers, which along with improved Customer Success process improved retention. ‣ In November we had the highest growth or MRR and the number of sign-ups despite 20% increase in pricing. ‣ Further changes in communication, support and new products planned for 2017 will help us retain even more Customers for much longer.
survicate.com
Competitive platforms
19
Lorem Lorem Lorem Lorem Lorem Lorem Lorem Lorem Lorem
Lorem Lorem Lorem
Lorem
✓ Lorem Ipsum ✓ Lorem - Lorem ipsum ✓ Lorem Ipsum ✓ Lorem Ipsum - Lorem ipsum ✓ Lorem
- Lorem ✓ Lorem Ipsum ✓ Lorem Ipsum ✓ Lorem Ipsum ✓ Lorem Ipsum - Lorem ipsum - Lorem ipsum
- Lorem ✓ Lorem Ipsum ✓ Lorem Ipsum ✓ Lorem Ipsum ✓ Lorem Ipsum - Lorem ipsum - Lorem ipsum
- Email ✓ Lorem Ipsum ✓ Lorem Ipsum ✓ Lorem Ipsum ✓ Lorem Ipsum - Lorem ipsum - Lorem ipsum
Lorem $M $M
Lorem ~15000 ~150020
Lorem 2000+ ~10020
Survicate wins with
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Our defensibility ✓ Lorem ipsum dolor sit amet, ✓ Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet,
survicate.com
Features grid
20
Product/Feature
Website surveys ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Questionnaires ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
In-message surveys ✓ ✓ ✓ ✓ ✓
Email surveys ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Net Promoter Score ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Feedback widget ✓ ✓ ✓ ✓ ✓
Kiosk/POS ✓ ✓ ✓
Mobile SDK ✓ ✓ ✓ ✓
Analytics integrations ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Business integrations ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Respondent profiles ✓ ✓ ✓ ✓ ✓ ✓
Feedback management ✓ ✓
