Providing communications support for brands.

Credentials’ Presentation2012

A little bit about our agency

• Established in 2011

• Team of 9 based in Lahore, Islamabad & Karachi [Pakistan]

• Clients in fashion, food & beverage, & publishing

• Superb media contacts

• Skilled team, passionate about work

• 90% of our business comes from referral

Our unique expertise (why we think we’re rather special)

Industry knowledge

Consumer PR experience

Who we’re working for right now

Some of the things we do for them

• Media Relations [pitching story angles to media]

• Social Media and Online PR [Activations, Engaging Bloggers etc.]

• Media Placements

• Media Planning

• Media Buying

• PR Planning & Execution

• Editorial Services

• Event PR

• Printing Services

• Artist PR Management

Advantages of PR:

• Builds Credibility• Low Cost (although not totally free)• Often results in word-of-mouth• Creates effective & constant hype around the brand

A few of the main places where we get coverage for our clients

Consumer OnlineNational

www.aanchal.com.pk/

www.mag4you.com/

she9.blogspot.com

A few of the main places where we get coverage for our clients

TV

A few of the main places where we get coverage for our clients

RADIO

Helping clients in social media and online PR

Engaging the best bloggers out there!

Website Designing & Content Management – www.criterion-quarterly.com

Website – www.ink-on-the-web.com

We manage PR for events

Parties

Campaign Events

Corporate Events

Awards ceremonies

Product launches

Company conferences

Exhibitions

Placing media promotions [print & social media]

Placing media promotions [print & social media]

Placing media promotions [print & social media]

Placing media promotions [print & social media]

Placing media promotions [print & social media]

Music Album Cover Art

Placing media promotions [print]

Placing media promotions [tv]

Areeb of Red Bull StreetStyle 2009Freestyle football national champ, Areeb Iqbal, who won the Red Bull StreetStyle national finals in 2009, received wide placed media coverage on TV, in print, on radio and online, all through 2010 also.

Creating & Distributing Press Releases

Evaluation techniques:

Measured increase in public awareness:-conduct surveys- monitor amount of traffic coming onto website, amount of likes on FB etc.

Improved reputation within local press :-review media mentions in print, TV and online – calculate media contacts achieved against activities-look at content, value, circulation/reach of message etc.

Evaluation techniques cont:

Online tracking:-monitor number of hits on website -followers on social media pages -review blogs – content and frequency

Audience attitudes:-revisit our online pole and discussions to determine how opinions/ perceptions have changed

Creating networking opportunities for clients

We constantly seek partnership opportunities for our clients with associations and brands

We’re very well connected!

Don’t take our word for it – client testimonials

Mushfiq Murshed, Roasters

“ Fariha’s great contacts and media relations contributed greatly to our media success. No task was too much for her and her team members. The media management was second to none – quite outstanding.

We can’t thank you enough for the media coverage – beyond amazing!”

 Iftikhar Murshed, Criterion

“Having worked with PMI for over 2 years, I have always found them to be on top of their game, making them the ideal business partner in media communications.”

Nubla Iftikhar, DELL

“ The PMI team is extremely passionate and capable “

t: 042 3756 9485 m: +92300 8199 893

e: fariha@pitchmediainc.com w: www.pitchmediainc.com ; http://fari27.wix.com/pitchmediainc

Facebook: www.facebook.com/PitchMediaInctwitter: www.twitter.com/pitchmediainc

LinkedIn: www.linkedin.com/groups?gid=3901664&trk=hb_side_ga: 151 Feroze Pur Road, Lahore, Pakistan.