Plain Text

MailersRevival of the ‘Word’ power

Email Marketing Tips

What is a Plain text Mailer?

Plain text emails are just ‘plain text’.

Email equivalents to direct mails.

No images, stylized fonts etc.

Play a significant role in a well – planned email

marketing strategy.

A Good plain text mailer

A good plain text mailer can make use of the basic elements

in typography to win the hand.

Spacing – add in space between paragraphs/lines.

Numbering – to give your points a hierarchy.

Dashes or hyphens – to list out your points & free the clutter.

Capitalizing – to emphasize on the major ideas and grab

attention.

Tracking the Plain text mails

Wondering how to track these no-image text-only mailers?

We have a way for tracking them too.

Step 1

Send your Plain text mailer.

Give it a time of five to seven days.

Pull out a report of the mail openers.

Step 2

Pull out the report of the clickers.

Step 3

Sort out the Names or ids that were missing in the

‘open’ list but present in the ‘click’ list.

These are the users who engaged with your mailer!!!

The Limitation

User does not click on any link

No tracking is

possible

The Highlight

Market analysis states that the readership of

Plain text mailers fall in the range of

40-50%

Till the time we are in the dark about the algorithms

that spruce and at times bar our amazing emails, let

us give our email marketing campaigns this

hurdle free approach

once in a while.

Go for it…

Contact US

URL - http://www.icubes.in

Blog - http://icubes.in/blog