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Talk to Me!
@justicefergie
@beblogalicious
purpose
target audience
goals
THE IDEA
name
logo
online presence
marketing materials
BRANDING BASICS
Simple
Meaningful Imagery
Legs
Emotional“Smile And Scratch Test”| Source: Eat My
Words
S-pelling-Challenged
C-opycat
R-andom
A-nnoying
T-ame
C-urse of Knowledge
H-ard-to-Pronounce
S.C.R.A.T.CH
CREATING THE BRAND
expectations
ROI
objectives
BLOGALICIOUS 2009
HOW DID WE SCORE?
propelled by community
branching out {meetups, webinars,
marketing network, editorial community}
re-branding
Blogaliciousweekend.commyblogalicious.comtheb-link.com@blogalicious09@blogalicious10blogalicious09 on facebookblogaliciousdc on facebookblogalicious weekend big tent forum
OH MY.
bigger, better…
{is bigger better?}
BLOGALICIOUS 2010
HOW DID WE SCORE?
“Be Blogalicious: The Movie”
Blogalicious Guides
Talk Show Pilot
BUT WAIT! THERE’S MORE
bring in the big guns
reassess goals
redefine objectives
analyze roi
2011: CONSTANT EVOLUTION
CONSISTENT
COHESIVE
(No More) CONFUSION!
@beblogalicious
facebook.com/beblogalicious
beblogalicious.co
m
3 resonating qualities?
unique value proposition?
think big! (then plan for it)
LESSONS LEARNED
Who Is Your Target Audience?
Who Are Your Competitors?
Where Does Your Brand
Live?
What Products or Services Do
You Offer?
When Is the Best Time to Reach Them?
How Do You Deliver Your Offerings?
How Does Your Audience Like to Consume Their Information?
