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Planning for Planning BTYB Keely, from whom this is apparently typical but hopefully helpful

Planning for Planning

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a "get smart quick" guide for the learning about the ad industry and staying up to date with current events | made for vcu brandcenter communication strategists (by a vcu brandcenter communication strategist)

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Page 1: Planning for Planning

Planning for PlanningBTYB Keely from whom this is apparently typical but hopefully helpful

part one the interwebz

general industry stuffAdweekAdFreakAd Age

The Advertising Week Social ClubFast Company

Branding MagazineBrand RepublicBrand Channel

Campaign Brief UK | USCreativity Magazine

Creative Review

specific executionsCreative SandboxArt Copy + CodeAds of the World

Adverbox

awards + archivesThe Cannes Lions

The EffiesThe One Show

DampADCA Annuals

CLIOThe ADDYs

The WebbysOBIE (outdoor)

planning blogs + blogs by plannersThe Planning Salon

Gareth KayWhat Consumes Me (Bud Caddell)

Influx InsightsLife Then Strategy (Mark Pollard)

Creativity Unbound (Edward Boches)How Soon Is Now (Rick Liebling)

Faris Yakob

Martin WeigelJunior Strategy

CultureBy (Grant McCracken)The Clip Report (Steve Rubel)

One Size Fits OnePlanning in High Heels

Northern Planner (Andrew Hovell)

YAAYYYYY PLANNING(BUT REALLY WE [WILL] HAVE THE BEST JOBS)

agency blogs + other industry peopleBBH Labs

Big SpaceshipHuge Ideas

Barbarian GroupUndercurrent

We FirstHavas Media Labs

John Winsor (VampS)Wolff Olins

Dare

LandorSmitheryAdverLabBen Kay

Muck amp BrassLogic + Emotion

DenuologyMaschmeyerMike Arauz

Mother London

whatrsquos next (innovation)

PSFK

InventionistIdeo

MIT Media LabNieman Journalism Lab

hands down my favorite site from any slide

socialdigitalinteractiveDigiday

MashableDigital Buzz Blog

We Are SocialCreative Social

Interactive Advertising Bureau

What Would The Internet DoSocialOgilvy

WiredGawker

The Next WebBI Tech

research + insightsTNS

Stylus Branderati

MTV InsightsThisMoment

the toolbox

re agenciesThe Creative Ham

Agency SpyThe Agency Post

this literally lists every agency in every city

Think Insights with GoogleCompete

QuantcastGoogle Trends

Consumer BarometerPewrsquos Internet amp American Life Project

TopsyTwitter Advanced Search

Open Status SearchMixrank

Peter Kimrsquos Wiki (social executions archive)

miscellany (tech culture trends)

TED BlogBrain Pickings

FutureLab Cybergology (The Society Pages)

CoolhuntingDesign Notes

Compete Pulse (Consumer Insights)Matter Inc

Partnership Activation (sponsorship)PRNewser

MediaBistroTweed (Entertainment Ogilvy)

Buzzfeed CopyranterMedia Decoder (NYT)

Trendwatching99U

ContagiousCreative Bloq

VICETwist Image

Irsquom getting tired of this because I didnrsquot realize how many websites I track (so I guess itrsquos normal for my BOB group to judge) which is to say this is about to get lazy Therersquos some great sites here They

donrsquot so much fit into the categories above But theyrsquore awesome despite disorganization

part two for the bookworm

hellipbecause Irsquom a nerd and some of you are tooTruth Lies amp Advertising ndash Jon SteelOgilvy on Advertising ndash David Ogilvy

Outliers ndash Malcolm GladwellBlink ndash Malcolm Gladwell

The Rational Animal ndash Douglas Kenrick Lovemarks ndash Kevin Roberts

Fixing The Game ndash Roger MartinThe Experience Effect ndash Jim Joseph

The Wisdom of Crowds ndash James SurowieckiBuyology ndash Martin Lindstrom

The Tipping Point ndash Malcolm Gladwell Fascinate ndash Sally Hogshead

Rules for Revolutionaries ndash Guy KawasakiDrive ndash Daniel Pink

Purple Cow ndash Seth GodinPositioning ndash Al Ries

Advertising Concept Book ndash Pete BarrySpace Race ndash Jim Taylor

Sources of Power ndash Gary KleinPerfect Pitch ndash Jon SteelTrue Story ndash Ty Montague

The Art of the Pitch ndash Peter CoughterThe New Marketing Manifesto ndash John Grant

Eating the Big Fish ndash Adam MorganMade to Stick ndash Chip Heath

Thinking Fast and Slow ndash Daniel KahnemanUprising ndash Scott Goodson

Chief Culture Officer ndash Grant McCracken

Converge ndash Bob LordWhy Things Matter To People ndash Andrew Sayer

Predictably Irrational ndash Dan ArielySorry for the Lobsters ndash Neil French

The Art of Choosing ndash Sheena IyengarSituations Matter ndash Sam Sommers

Sway ndash Ori BrafmanHerd ndash Mark Earls

Culturematic ndash Grant McCrackenPlugged In ndash Tamara EricksonContagious ndash Jonah Berger

Monkeys with Typewriters ndash Scarlett ThomasThe Brand Gap ndash Marty Neumeier

The Signal and The Noise ndash Nate SilverDavid and Goliath ndash Malcolm GladwellThe Accidental Creative ndash Todd Henry

Groundswell ndash Charlene Li How to Plan Advertising ndash Alan Cooper

Hey Whipple Squeeze This ndash Luke SullivanTwenty Ads that Shook the World ndash James Twitchell

The Power of Habit ndash Charles DuhiggThe Wisdom of Psychopaths ndash Kevin Dutton

Adland ndash James OthmerPick Me ndash Nancy Vonk

these arenrsquot in the order Irsquod put them in if I was just talking to you itrsquos based on my goodreads FYI

part three because twitter is a godsend

this list has 297 advertising andor media tweeters on it at the moment I know no one ever uses twitter lists but

I donrsquot really know why Itrsquos very handy

Twitter is a plannerrsquos second-best friend (behind the google)

part four reading is for losers I like to watch things

TED TALKS Q Where should I start A Rory Sutherland (funny british behavioral economist advertising guru)

Advertising WeekNew York Tenth Annrsquoy (September 2013) Europe (March 2013)

The Planning SalonQ Why should I care A1 One of the founders namersquos is RoObin All three have funny accentsA2 Interview Sessions with Gareth Kay Bud Caddell Mark Pollard ETC

thatrsquos pretty much it

if anyone ever wants to nerd out over advertising and talk about the industry irsquom like your girl

yay planning hearts

Page 2: Planning for Planning

part one the interwebz

general industry stuffAdweekAdFreakAd Age

The Advertising Week Social ClubFast Company

Branding MagazineBrand RepublicBrand Channel

Campaign Brief UK | USCreativity Magazine

Creative Review

specific executionsCreative SandboxArt Copy + CodeAds of the World

Adverbox

awards + archivesThe Cannes Lions

The EffiesThe One Show

DampADCA Annuals

CLIOThe ADDYs

The WebbysOBIE (outdoor)

planning blogs + blogs by plannersThe Planning Salon

Gareth KayWhat Consumes Me (Bud Caddell)

Influx InsightsLife Then Strategy (Mark Pollard)

Creativity Unbound (Edward Boches)How Soon Is Now (Rick Liebling)

Faris Yakob

Martin WeigelJunior Strategy

CultureBy (Grant McCracken)The Clip Report (Steve Rubel)

One Size Fits OnePlanning in High Heels

Northern Planner (Andrew Hovell)

YAAYYYYY PLANNING(BUT REALLY WE [WILL] HAVE THE BEST JOBS)

agency blogs + other industry peopleBBH Labs

Big SpaceshipHuge Ideas

Barbarian GroupUndercurrent

We FirstHavas Media Labs

John Winsor (VampS)Wolff Olins

Dare

LandorSmitheryAdverLabBen Kay

Muck amp BrassLogic + Emotion

DenuologyMaschmeyerMike Arauz

Mother London

whatrsquos next (innovation)

PSFK

InventionistIdeo

MIT Media LabNieman Journalism Lab

hands down my favorite site from any slide

socialdigitalinteractiveDigiday

MashableDigital Buzz Blog

We Are SocialCreative Social

Interactive Advertising Bureau

What Would The Internet DoSocialOgilvy

WiredGawker

The Next WebBI Tech

research + insightsTNS

Stylus Branderati

MTV InsightsThisMoment

the toolbox

re agenciesThe Creative Ham

Agency SpyThe Agency Post

this literally lists every agency in every city

Think Insights with GoogleCompete

QuantcastGoogle Trends

Consumer BarometerPewrsquos Internet amp American Life Project

TopsyTwitter Advanced Search

Open Status SearchMixrank

Peter Kimrsquos Wiki (social executions archive)

miscellany (tech culture trends)

TED BlogBrain Pickings

FutureLab Cybergology (The Society Pages)

CoolhuntingDesign Notes

Compete Pulse (Consumer Insights)Matter Inc

Partnership Activation (sponsorship)PRNewser

MediaBistroTweed (Entertainment Ogilvy)

Buzzfeed CopyranterMedia Decoder (NYT)

Trendwatching99U

ContagiousCreative Bloq

VICETwist Image

Irsquom getting tired of this because I didnrsquot realize how many websites I track (so I guess itrsquos normal for my BOB group to judge) which is to say this is about to get lazy Therersquos some great sites here They

donrsquot so much fit into the categories above But theyrsquore awesome despite disorganization

part two for the bookworm

hellipbecause Irsquom a nerd and some of you are tooTruth Lies amp Advertising ndash Jon SteelOgilvy on Advertising ndash David Ogilvy

Outliers ndash Malcolm GladwellBlink ndash Malcolm Gladwell

The Rational Animal ndash Douglas Kenrick Lovemarks ndash Kevin Roberts

Fixing The Game ndash Roger MartinThe Experience Effect ndash Jim Joseph

The Wisdom of Crowds ndash James SurowieckiBuyology ndash Martin Lindstrom

The Tipping Point ndash Malcolm Gladwell Fascinate ndash Sally Hogshead

Rules for Revolutionaries ndash Guy KawasakiDrive ndash Daniel Pink

Purple Cow ndash Seth GodinPositioning ndash Al Ries

Advertising Concept Book ndash Pete BarrySpace Race ndash Jim Taylor

Sources of Power ndash Gary KleinPerfect Pitch ndash Jon SteelTrue Story ndash Ty Montague

The Art of the Pitch ndash Peter CoughterThe New Marketing Manifesto ndash John Grant

Eating the Big Fish ndash Adam MorganMade to Stick ndash Chip Heath

Thinking Fast and Slow ndash Daniel KahnemanUprising ndash Scott Goodson

Chief Culture Officer ndash Grant McCracken

Converge ndash Bob LordWhy Things Matter To People ndash Andrew Sayer

Predictably Irrational ndash Dan ArielySorry for the Lobsters ndash Neil French

The Art of Choosing ndash Sheena IyengarSituations Matter ndash Sam Sommers

Sway ndash Ori BrafmanHerd ndash Mark Earls

Culturematic ndash Grant McCrackenPlugged In ndash Tamara EricksonContagious ndash Jonah Berger

Monkeys with Typewriters ndash Scarlett ThomasThe Brand Gap ndash Marty Neumeier

The Signal and The Noise ndash Nate SilverDavid and Goliath ndash Malcolm GladwellThe Accidental Creative ndash Todd Henry

Groundswell ndash Charlene Li How to Plan Advertising ndash Alan Cooper

Hey Whipple Squeeze This ndash Luke SullivanTwenty Ads that Shook the World ndash James Twitchell

The Power of Habit ndash Charles DuhiggThe Wisdom of Psychopaths ndash Kevin Dutton

Adland ndash James OthmerPick Me ndash Nancy Vonk

these arenrsquot in the order Irsquod put them in if I was just talking to you itrsquos based on my goodreads FYI

part three because twitter is a godsend

this list has 297 advertising andor media tweeters on it at the moment I know no one ever uses twitter lists but

I donrsquot really know why Itrsquos very handy

Twitter is a plannerrsquos second-best friend (behind the google)

part four reading is for losers I like to watch things

TED TALKS Q Where should I start A Rory Sutherland (funny british behavioral economist advertising guru)

Advertising WeekNew York Tenth Annrsquoy (September 2013) Europe (March 2013)

The Planning SalonQ Why should I care A1 One of the founders namersquos is RoObin All three have funny accentsA2 Interview Sessions with Gareth Kay Bud Caddell Mark Pollard ETC

thatrsquos pretty much it

if anyone ever wants to nerd out over advertising and talk about the industry irsquom like your girl

yay planning hearts

Page 3: Planning for Planning

general industry stuffAdweekAdFreakAd Age

The Advertising Week Social ClubFast Company

Branding MagazineBrand RepublicBrand Channel

Campaign Brief UK | USCreativity Magazine

Creative Review

specific executionsCreative SandboxArt Copy + CodeAds of the World

Adverbox

awards + archivesThe Cannes Lions

The EffiesThe One Show

DampADCA Annuals

CLIOThe ADDYs

The WebbysOBIE (outdoor)

planning blogs + blogs by plannersThe Planning Salon

Gareth KayWhat Consumes Me (Bud Caddell)

Influx InsightsLife Then Strategy (Mark Pollard)

Creativity Unbound (Edward Boches)How Soon Is Now (Rick Liebling)

Faris Yakob

Martin WeigelJunior Strategy

CultureBy (Grant McCracken)The Clip Report (Steve Rubel)

One Size Fits OnePlanning in High Heels

Northern Planner (Andrew Hovell)

YAAYYYYY PLANNING(BUT REALLY WE [WILL] HAVE THE BEST JOBS)

agency blogs + other industry peopleBBH Labs

Big SpaceshipHuge Ideas

Barbarian GroupUndercurrent

We FirstHavas Media Labs

John Winsor (VampS)Wolff Olins

Dare

LandorSmitheryAdverLabBen Kay

Muck amp BrassLogic + Emotion

DenuologyMaschmeyerMike Arauz

Mother London

whatrsquos next (innovation)

PSFK

InventionistIdeo

MIT Media LabNieman Journalism Lab

hands down my favorite site from any slide

socialdigitalinteractiveDigiday

MashableDigital Buzz Blog

We Are SocialCreative Social

Interactive Advertising Bureau

What Would The Internet DoSocialOgilvy

WiredGawker

The Next WebBI Tech

research + insightsTNS

Stylus Branderati

MTV InsightsThisMoment

the toolbox

re agenciesThe Creative Ham

Agency SpyThe Agency Post

this literally lists every agency in every city

Think Insights with GoogleCompete

QuantcastGoogle Trends

Consumer BarometerPewrsquos Internet amp American Life Project

TopsyTwitter Advanced Search

Open Status SearchMixrank

Peter Kimrsquos Wiki (social executions archive)

miscellany (tech culture trends)

TED BlogBrain Pickings

FutureLab Cybergology (The Society Pages)

CoolhuntingDesign Notes

Compete Pulse (Consumer Insights)Matter Inc

Partnership Activation (sponsorship)PRNewser

MediaBistroTweed (Entertainment Ogilvy)

Buzzfeed CopyranterMedia Decoder (NYT)

Trendwatching99U

ContagiousCreative Bloq

VICETwist Image

Irsquom getting tired of this because I didnrsquot realize how many websites I track (so I guess itrsquos normal for my BOB group to judge) which is to say this is about to get lazy Therersquos some great sites here They

donrsquot so much fit into the categories above But theyrsquore awesome despite disorganization

part two for the bookworm

hellipbecause Irsquom a nerd and some of you are tooTruth Lies amp Advertising ndash Jon SteelOgilvy on Advertising ndash David Ogilvy

Outliers ndash Malcolm GladwellBlink ndash Malcolm Gladwell

The Rational Animal ndash Douglas Kenrick Lovemarks ndash Kevin Roberts

Fixing The Game ndash Roger MartinThe Experience Effect ndash Jim Joseph

The Wisdom of Crowds ndash James SurowieckiBuyology ndash Martin Lindstrom

The Tipping Point ndash Malcolm Gladwell Fascinate ndash Sally Hogshead

Rules for Revolutionaries ndash Guy KawasakiDrive ndash Daniel Pink

Purple Cow ndash Seth GodinPositioning ndash Al Ries

Advertising Concept Book ndash Pete BarrySpace Race ndash Jim Taylor

Sources of Power ndash Gary KleinPerfect Pitch ndash Jon SteelTrue Story ndash Ty Montague

The Art of the Pitch ndash Peter CoughterThe New Marketing Manifesto ndash John Grant

Eating the Big Fish ndash Adam MorganMade to Stick ndash Chip Heath

Thinking Fast and Slow ndash Daniel KahnemanUprising ndash Scott Goodson

Chief Culture Officer ndash Grant McCracken

Converge ndash Bob LordWhy Things Matter To People ndash Andrew Sayer

Predictably Irrational ndash Dan ArielySorry for the Lobsters ndash Neil French

The Art of Choosing ndash Sheena IyengarSituations Matter ndash Sam Sommers

Sway ndash Ori BrafmanHerd ndash Mark Earls

Culturematic ndash Grant McCrackenPlugged In ndash Tamara EricksonContagious ndash Jonah Berger

Monkeys with Typewriters ndash Scarlett ThomasThe Brand Gap ndash Marty Neumeier

The Signal and The Noise ndash Nate SilverDavid and Goliath ndash Malcolm GladwellThe Accidental Creative ndash Todd Henry

Groundswell ndash Charlene Li How to Plan Advertising ndash Alan Cooper

Hey Whipple Squeeze This ndash Luke SullivanTwenty Ads that Shook the World ndash James Twitchell

The Power of Habit ndash Charles DuhiggThe Wisdom of Psychopaths ndash Kevin Dutton

Adland ndash James OthmerPick Me ndash Nancy Vonk

these arenrsquot in the order Irsquod put them in if I was just talking to you itrsquos based on my goodreads FYI

part three because twitter is a godsend

this list has 297 advertising andor media tweeters on it at the moment I know no one ever uses twitter lists but

I donrsquot really know why Itrsquos very handy

Twitter is a plannerrsquos second-best friend (behind the google)

part four reading is for losers I like to watch things

TED TALKS Q Where should I start A Rory Sutherland (funny british behavioral economist advertising guru)

Advertising WeekNew York Tenth Annrsquoy (September 2013) Europe (March 2013)

The Planning SalonQ Why should I care A1 One of the founders namersquos is RoObin All three have funny accentsA2 Interview Sessions with Gareth Kay Bud Caddell Mark Pollard ETC

thatrsquos pretty much it

if anyone ever wants to nerd out over advertising and talk about the industry irsquom like your girl

yay planning hearts

Page 4: Planning for Planning

specific executionsCreative SandboxArt Copy + CodeAds of the World

Adverbox

awards + archivesThe Cannes Lions

The EffiesThe One Show

DampADCA Annuals

CLIOThe ADDYs

The WebbysOBIE (outdoor)

planning blogs + blogs by plannersThe Planning Salon

Gareth KayWhat Consumes Me (Bud Caddell)

Influx InsightsLife Then Strategy (Mark Pollard)

Creativity Unbound (Edward Boches)How Soon Is Now (Rick Liebling)

Faris Yakob

Martin WeigelJunior Strategy

CultureBy (Grant McCracken)The Clip Report (Steve Rubel)

One Size Fits OnePlanning in High Heels

Northern Planner (Andrew Hovell)

YAAYYYYY PLANNING(BUT REALLY WE [WILL] HAVE THE BEST JOBS)

agency blogs + other industry peopleBBH Labs

Big SpaceshipHuge Ideas

Barbarian GroupUndercurrent

We FirstHavas Media Labs

John Winsor (VampS)Wolff Olins

Dare

LandorSmitheryAdverLabBen Kay

Muck amp BrassLogic + Emotion

DenuologyMaschmeyerMike Arauz

Mother London

whatrsquos next (innovation)

PSFK

InventionistIdeo

MIT Media LabNieman Journalism Lab

hands down my favorite site from any slide

socialdigitalinteractiveDigiday

MashableDigital Buzz Blog

We Are SocialCreative Social

Interactive Advertising Bureau

What Would The Internet DoSocialOgilvy

WiredGawker

The Next WebBI Tech

research + insightsTNS

Stylus Branderati

MTV InsightsThisMoment

the toolbox

re agenciesThe Creative Ham

Agency SpyThe Agency Post

this literally lists every agency in every city

Think Insights with GoogleCompete

QuantcastGoogle Trends

Consumer BarometerPewrsquos Internet amp American Life Project

TopsyTwitter Advanced Search

Open Status SearchMixrank

Peter Kimrsquos Wiki (social executions archive)

miscellany (tech culture trends)

TED BlogBrain Pickings

FutureLab Cybergology (The Society Pages)

CoolhuntingDesign Notes

Compete Pulse (Consumer Insights)Matter Inc

Partnership Activation (sponsorship)PRNewser

MediaBistroTweed (Entertainment Ogilvy)

Buzzfeed CopyranterMedia Decoder (NYT)

Trendwatching99U

ContagiousCreative Bloq

VICETwist Image

Irsquom getting tired of this because I didnrsquot realize how many websites I track (so I guess itrsquos normal for my BOB group to judge) which is to say this is about to get lazy Therersquos some great sites here They

donrsquot so much fit into the categories above But theyrsquore awesome despite disorganization

part two for the bookworm

hellipbecause Irsquom a nerd and some of you are tooTruth Lies amp Advertising ndash Jon SteelOgilvy on Advertising ndash David Ogilvy

Outliers ndash Malcolm GladwellBlink ndash Malcolm Gladwell

The Rational Animal ndash Douglas Kenrick Lovemarks ndash Kevin Roberts

Fixing The Game ndash Roger MartinThe Experience Effect ndash Jim Joseph

The Wisdom of Crowds ndash James SurowieckiBuyology ndash Martin Lindstrom

The Tipping Point ndash Malcolm Gladwell Fascinate ndash Sally Hogshead

Rules for Revolutionaries ndash Guy KawasakiDrive ndash Daniel Pink

Purple Cow ndash Seth GodinPositioning ndash Al Ries

Advertising Concept Book ndash Pete BarrySpace Race ndash Jim Taylor

Sources of Power ndash Gary KleinPerfect Pitch ndash Jon SteelTrue Story ndash Ty Montague

The Art of the Pitch ndash Peter CoughterThe New Marketing Manifesto ndash John Grant

Eating the Big Fish ndash Adam MorganMade to Stick ndash Chip Heath

Thinking Fast and Slow ndash Daniel KahnemanUprising ndash Scott Goodson

Chief Culture Officer ndash Grant McCracken

Converge ndash Bob LordWhy Things Matter To People ndash Andrew Sayer

Predictably Irrational ndash Dan ArielySorry for the Lobsters ndash Neil French

The Art of Choosing ndash Sheena IyengarSituations Matter ndash Sam Sommers

Sway ndash Ori BrafmanHerd ndash Mark Earls

Culturematic ndash Grant McCrackenPlugged In ndash Tamara EricksonContagious ndash Jonah Berger

Monkeys with Typewriters ndash Scarlett ThomasThe Brand Gap ndash Marty Neumeier

The Signal and The Noise ndash Nate SilverDavid and Goliath ndash Malcolm GladwellThe Accidental Creative ndash Todd Henry

Groundswell ndash Charlene Li How to Plan Advertising ndash Alan Cooper

Hey Whipple Squeeze This ndash Luke SullivanTwenty Ads that Shook the World ndash James Twitchell

The Power of Habit ndash Charles DuhiggThe Wisdom of Psychopaths ndash Kevin Dutton

Adland ndash James OthmerPick Me ndash Nancy Vonk

these arenrsquot in the order Irsquod put them in if I was just talking to you itrsquos based on my goodreads FYI

part three because twitter is a godsend

this list has 297 advertising andor media tweeters on it at the moment I know no one ever uses twitter lists but

I donrsquot really know why Itrsquos very handy

Twitter is a plannerrsquos second-best friend (behind the google)

part four reading is for losers I like to watch things

TED TALKS Q Where should I start A Rory Sutherland (funny british behavioral economist advertising guru)

Advertising WeekNew York Tenth Annrsquoy (September 2013) Europe (March 2013)

The Planning SalonQ Why should I care A1 One of the founders namersquos is RoObin All three have funny accentsA2 Interview Sessions with Gareth Kay Bud Caddell Mark Pollard ETC

thatrsquos pretty much it

if anyone ever wants to nerd out over advertising and talk about the industry irsquom like your girl

yay planning hearts

Page 5: Planning for Planning

planning blogs + blogs by plannersThe Planning Salon

Gareth KayWhat Consumes Me (Bud Caddell)

Influx InsightsLife Then Strategy (Mark Pollard)

Creativity Unbound (Edward Boches)How Soon Is Now (Rick Liebling)

Faris Yakob

Martin WeigelJunior Strategy

CultureBy (Grant McCracken)The Clip Report (Steve Rubel)

One Size Fits OnePlanning in High Heels

Northern Planner (Andrew Hovell)

YAAYYYYY PLANNING(BUT REALLY WE [WILL] HAVE THE BEST JOBS)

agency blogs + other industry peopleBBH Labs

Big SpaceshipHuge Ideas

Barbarian GroupUndercurrent

We FirstHavas Media Labs

John Winsor (VampS)Wolff Olins

Dare

LandorSmitheryAdverLabBen Kay

Muck amp BrassLogic + Emotion

DenuologyMaschmeyerMike Arauz

Mother London

whatrsquos next (innovation)

PSFK

InventionistIdeo

MIT Media LabNieman Journalism Lab

hands down my favorite site from any slide

socialdigitalinteractiveDigiday

MashableDigital Buzz Blog

We Are SocialCreative Social

Interactive Advertising Bureau

What Would The Internet DoSocialOgilvy

WiredGawker

The Next WebBI Tech

research + insightsTNS

Stylus Branderati

MTV InsightsThisMoment

the toolbox

re agenciesThe Creative Ham

Agency SpyThe Agency Post

this literally lists every agency in every city

Think Insights with GoogleCompete

QuantcastGoogle Trends

Consumer BarometerPewrsquos Internet amp American Life Project

TopsyTwitter Advanced Search

Open Status SearchMixrank

Peter Kimrsquos Wiki (social executions archive)

miscellany (tech culture trends)

TED BlogBrain Pickings

FutureLab Cybergology (The Society Pages)

CoolhuntingDesign Notes

Compete Pulse (Consumer Insights)Matter Inc

Partnership Activation (sponsorship)PRNewser

MediaBistroTweed (Entertainment Ogilvy)

Buzzfeed CopyranterMedia Decoder (NYT)

Trendwatching99U

ContagiousCreative Bloq

VICETwist Image

Irsquom getting tired of this because I didnrsquot realize how many websites I track (so I guess itrsquos normal for my BOB group to judge) which is to say this is about to get lazy Therersquos some great sites here They

donrsquot so much fit into the categories above But theyrsquore awesome despite disorganization

part two for the bookworm

hellipbecause Irsquom a nerd and some of you are tooTruth Lies amp Advertising ndash Jon SteelOgilvy on Advertising ndash David Ogilvy

Outliers ndash Malcolm GladwellBlink ndash Malcolm Gladwell

The Rational Animal ndash Douglas Kenrick Lovemarks ndash Kevin Roberts

Fixing The Game ndash Roger MartinThe Experience Effect ndash Jim Joseph

The Wisdom of Crowds ndash James SurowieckiBuyology ndash Martin Lindstrom

The Tipping Point ndash Malcolm Gladwell Fascinate ndash Sally Hogshead

Rules for Revolutionaries ndash Guy KawasakiDrive ndash Daniel Pink

Purple Cow ndash Seth GodinPositioning ndash Al Ries

Advertising Concept Book ndash Pete BarrySpace Race ndash Jim Taylor

Sources of Power ndash Gary KleinPerfect Pitch ndash Jon SteelTrue Story ndash Ty Montague

The Art of the Pitch ndash Peter CoughterThe New Marketing Manifesto ndash John Grant

Eating the Big Fish ndash Adam MorganMade to Stick ndash Chip Heath

Thinking Fast and Slow ndash Daniel KahnemanUprising ndash Scott Goodson

Chief Culture Officer ndash Grant McCracken

Converge ndash Bob LordWhy Things Matter To People ndash Andrew Sayer

Predictably Irrational ndash Dan ArielySorry for the Lobsters ndash Neil French

The Art of Choosing ndash Sheena IyengarSituations Matter ndash Sam Sommers

Sway ndash Ori BrafmanHerd ndash Mark Earls

Culturematic ndash Grant McCrackenPlugged In ndash Tamara EricksonContagious ndash Jonah Berger

Monkeys with Typewriters ndash Scarlett ThomasThe Brand Gap ndash Marty Neumeier

The Signal and The Noise ndash Nate SilverDavid and Goliath ndash Malcolm GladwellThe Accidental Creative ndash Todd Henry

Groundswell ndash Charlene Li How to Plan Advertising ndash Alan Cooper

Hey Whipple Squeeze This ndash Luke SullivanTwenty Ads that Shook the World ndash James Twitchell

The Power of Habit ndash Charles DuhiggThe Wisdom of Psychopaths ndash Kevin Dutton

Adland ndash James OthmerPick Me ndash Nancy Vonk

these arenrsquot in the order Irsquod put them in if I was just talking to you itrsquos based on my goodreads FYI

part three because twitter is a godsend

this list has 297 advertising andor media tweeters on it at the moment I know no one ever uses twitter lists but

I donrsquot really know why Itrsquos very handy

Twitter is a plannerrsquos second-best friend (behind the google)

part four reading is for losers I like to watch things

TED TALKS Q Where should I start A Rory Sutherland (funny british behavioral economist advertising guru)

Advertising WeekNew York Tenth Annrsquoy (September 2013) Europe (March 2013)

The Planning SalonQ Why should I care A1 One of the founders namersquos is RoObin All three have funny accentsA2 Interview Sessions with Gareth Kay Bud Caddell Mark Pollard ETC

thatrsquos pretty much it

if anyone ever wants to nerd out over advertising and talk about the industry irsquom like your girl

yay planning hearts

Page 6: Planning for Planning

agency blogs + other industry peopleBBH Labs

Big SpaceshipHuge Ideas

Barbarian GroupUndercurrent

We FirstHavas Media Labs

John Winsor (VampS)Wolff Olins

Dare

LandorSmitheryAdverLabBen Kay

Muck amp BrassLogic + Emotion

DenuologyMaschmeyerMike Arauz

Mother London

whatrsquos next (innovation)

PSFK

InventionistIdeo

MIT Media LabNieman Journalism Lab

hands down my favorite site from any slide

socialdigitalinteractiveDigiday

MashableDigital Buzz Blog

We Are SocialCreative Social

Interactive Advertising Bureau

What Would The Internet DoSocialOgilvy

WiredGawker

The Next WebBI Tech

research + insightsTNS

Stylus Branderati

MTV InsightsThisMoment

the toolbox

re agenciesThe Creative Ham

Agency SpyThe Agency Post

this literally lists every agency in every city

Think Insights with GoogleCompete

QuantcastGoogle Trends

Consumer BarometerPewrsquos Internet amp American Life Project

TopsyTwitter Advanced Search

Open Status SearchMixrank

Peter Kimrsquos Wiki (social executions archive)

miscellany (tech culture trends)

TED BlogBrain Pickings

FutureLab Cybergology (The Society Pages)

CoolhuntingDesign Notes

Compete Pulse (Consumer Insights)Matter Inc

Partnership Activation (sponsorship)PRNewser

MediaBistroTweed (Entertainment Ogilvy)

Buzzfeed CopyranterMedia Decoder (NYT)

Trendwatching99U

ContagiousCreative Bloq

VICETwist Image

Irsquom getting tired of this because I didnrsquot realize how many websites I track (so I guess itrsquos normal for my BOB group to judge) which is to say this is about to get lazy Therersquos some great sites here They

donrsquot so much fit into the categories above But theyrsquore awesome despite disorganization

part two for the bookworm

hellipbecause Irsquom a nerd and some of you are tooTruth Lies amp Advertising ndash Jon SteelOgilvy on Advertising ndash David Ogilvy

Outliers ndash Malcolm GladwellBlink ndash Malcolm Gladwell

The Rational Animal ndash Douglas Kenrick Lovemarks ndash Kevin Roberts

Fixing The Game ndash Roger MartinThe Experience Effect ndash Jim Joseph

The Wisdom of Crowds ndash James SurowieckiBuyology ndash Martin Lindstrom

The Tipping Point ndash Malcolm Gladwell Fascinate ndash Sally Hogshead

Rules for Revolutionaries ndash Guy KawasakiDrive ndash Daniel Pink

Purple Cow ndash Seth GodinPositioning ndash Al Ries

Advertising Concept Book ndash Pete BarrySpace Race ndash Jim Taylor

Sources of Power ndash Gary KleinPerfect Pitch ndash Jon SteelTrue Story ndash Ty Montague

The Art of the Pitch ndash Peter CoughterThe New Marketing Manifesto ndash John Grant

Eating the Big Fish ndash Adam MorganMade to Stick ndash Chip Heath

Thinking Fast and Slow ndash Daniel KahnemanUprising ndash Scott Goodson

Chief Culture Officer ndash Grant McCracken

Converge ndash Bob LordWhy Things Matter To People ndash Andrew Sayer

Predictably Irrational ndash Dan ArielySorry for the Lobsters ndash Neil French

The Art of Choosing ndash Sheena IyengarSituations Matter ndash Sam Sommers

Sway ndash Ori BrafmanHerd ndash Mark Earls

Culturematic ndash Grant McCrackenPlugged In ndash Tamara EricksonContagious ndash Jonah Berger

Monkeys with Typewriters ndash Scarlett ThomasThe Brand Gap ndash Marty Neumeier

The Signal and The Noise ndash Nate SilverDavid and Goliath ndash Malcolm GladwellThe Accidental Creative ndash Todd Henry

Groundswell ndash Charlene Li How to Plan Advertising ndash Alan Cooper

Hey Whipple Squeeze This ndash Luke SullivanTwenty Ads that Shook the World ndash James Twitchell

The Power of Habit ndash Charles DuhiggThe Wisdom of Psychopaths ndash Kevin Dutton

Adland ndash James OthmerPick Me ndash Nancy Vonk

these arenrsquot in the order Irsquod put them in if I was just talking to you itrsquos based on my goodreads FYI

part three because twitter is a godsend

this list has 297 advertising andor media tweeters on it at the moment I know no one ever uses twitter lists but

I donrsquot really know why Itrsquos very handy

Twitter is a plannerrsquos second-best friend (behind the google)

part four reading is for losers I like to watch things

TED TALKS Q Where should I start A Rory Sutherland (funny british behavioral economist advertising guru)

Advertising WeekNew York Tenth Annrsquoy (September 2013) Europe (March 2013)

The Planning SalonQ Why should I care A1 One of the founders namersquos is RoObin All three have funny accentsA2 Interview Sessions with Gareth Kay Bud Caddell Mark Pollard ETC

thatrsquos pretty much it

if anyone ever wants to nerd out over advertising and talk about the industry irsquom like your girl

yay planning hearts

Page 7: Planning for Planning

whatrsquos next (innovation)

PSFK

InventionistIdeo

MIT Media LabNieman Journalism Lab

hands down my favorite site from any slide

socialdigitalinteractiveDigiday

MashableDigital Buzz Blog

We Are SocialCreative Social

Interactive Advertising Bureau

What Would The Internet DoSocialOgilvy

WiredGawker

The Next WebBI Tech

research + insightsTNS

Stylus Branderati

MTV InsightsThisMoment

the toolbox

re agenciesThe Creative Ham

Agency SpyThe Agency Post

this literally lists every agency in every city

Think Insights with GoogleCompete

QuantcastGoogle Trends

Consumer BarometerPewrsquos Internet amp American Life Project

TopsyTwitter Advanced Search

Open Status SearchMixrank

Peter Kimrsquos Wiki (social executions archive)

miscellany (tech culture trends)

TED BlogBrain Pickings

FutureLab Cybergology (The Society Pages)

CoolhuntingDesign Notes

Compete Pulse (Consumer Insights)Matter Inc

Partnership Activation (sponsorship)PRNewser

MediaBistroTweed (Entertainment Ogilvy)

Buzzfeed CopyranterMedia Decoder (NYT)

Trendwatching99U

ContagiousCreative Bloq

VICETwist Image

Irsquom getting tired of this because I didnrsquot realize how many websites I track (so I guess itrsquos normal for my BOB group to judge) which is to say this is about to get lazy Therersquos some great sites here They

donrsquot so much fit into the categories above But theyrsquore awesome despite disorganization

part two for the bookworm

hellipbecause Irsquom a nerd and some of you are tooTruth Lies amp Advertising ndash Jon SteelOgilvy on Advertising ndash David Ogilvy

Outliers ndash Malcolm GladwellBlink ndash Malcolm Gladwell

The Rational Animal ndash Douglas Kenrick Lovemarks ndash Kevin Roberts

Fixing The Game ndash Roger MartinThe Experience Effect ndash Jim Joseph

The Wisdom of Crowds ndash James SurowieckiBuyology ndash Martin Lindstrom

The Tipping Point ndash Malcolm Gladwell Fascinate ndash Sally Hogshead

Rules for Revolutionaries ndash Guy KawasakiDrive ndash Daniel Pink

Purple Cow ndash Seth GodinPositioning ndash Al Ries

Advertising Concept Book ndash Pete BarrySpace Race ndash Jim Taylor

Sources of Power ndash Gary KleinPerfect Pitch ndash Jon SteelTrue Story ndash Ty Montague

The Art of the Pitch ndash Peter CoughterThe New Marketing Manifesto ndash John Grant

Eating the Big Fish ndash Adam MorganMade to Stick ndash Chip Heath

Thinking Fast and Slow ndash Daniel KahnemanUprising ndash Scott Goodson

Chief Culture Officer ndash Grant McCracken

Converge ndash Bob LordWhy Things Matter To People ndash Andrew Sayer

Predictably Irrational ndash Dan ArielySorry for the Lobsters ndash Neil French

The Art of Choosing ndash Sheena IyengarSituations Matter ndash Sam Sommers

Sway ndash Ori BrafmanHerd ndash Mark Earls

Culturematic ndash Grant McCrackenPlugged In ndash Tamara EricksonContagious ndash Jonah Berger

Monkeys with Typewriters ndash Scarlett ThomasThe Brand Gap ndash Marty Neumeier

The Signal and The Noise ndash Nate SilverDavid and Goliath ndash Malcolm GladwellThe Accidental Creative ndash Todd Henry

Groundswell ndash Charlene Li How to Plan Advertising ndash Alan Cooper

Hey Whipple Squeeze This ndash Luke SullivanTwenty Ads that Shook the World ndash James Twitchell

The Power of Habit ndash Charles DuhiggThe Wisdom of Psychopaths ndash Kevin Dutton

Adland ndash James OthmerPick Me ndash Nancy Vonk

these arenrsquot in the order Irsquod put them in if I was just talking to you itrsquos based on my goodreads FYI

part three because twitter is a godsend

this list has 297 advertising andor media tweeters on it at the moment I know no one ever uses twitter lists but

I donrsquot really know why Itrsquos very handy

Twitter is a plannerrsquos second-best friend (behind the google)

part four reading is for losers I like to watch things

TED TALKS Q Where should I start A Rory Sutherland (funny british behavioral economist advertising guru)

Advertising WeekNew York Tenth Annrsquoy (September 2013) Europe (March 2013)

The Planning SalonQ Why should I care A1 One of the founders namersquos is RoObin All three have funny accentsA2 Interview Sessions with Gareth Kay Bud Caddell Mark Pollard ETC

thatrsquos pretty much it

if anyone ever wants to nerd out over advertising and talk about the industry irsquom like your girl

yay planning hearts

Page 8: Planning for Planning

socialdigitalinteractiveDigiday

MashableDigital Buzz Blog

We Are SocialCreative Social

Interactive Advertising Bureau

What Would The Internet DoSocialOgilvy

WiredGawker

The Next WebBI Tech

research + insightsTNS

Stylus Branderati

MTV InsightsThisMoment

the toolbox

re agenciesThe Creative Ham

Agency SpyThe Agency Post

this literally lists every agency in every city

Think Insights with GoogleCompete

QuantcastGoogle Trends

Consumer BarometerPewrsquos Internet amp American Life Project

TopsyTwitter Advanced Search

Open Status SearchMixrank

Peter Kimrsquos Wiki (social executions archive)

miscellany (tech culture trends)

TED BlogBrain Pickings

FutureLab Cybergology (The Society Pages)

CoolhuntingDesign Notes

Compete Pulse (Consumer Insights)Matter Inc

Partnership Activation (sponsorship)PRNewser

MediaBistroTweed (Entertainment Ogilvy)

Buzzfeed CopyranterMedia Decoder (NYT)

Trendwatching99U

ContagiousCreative Bloq

VICETwist Image

Irsquom getting tired of this because I didnrsquot realize how many websites I track (so I guess itrsquos normal for my BOB group to judge) which is to say this is about to get lazy Therersquos some great sites here They

donrsquot so much fit into the categories above But theyrsquore awesome despite disorganization

part two for the bookworm

hellipbecause Irsquom a nerd and some of you are tooTruth Lies amp Advertising ndash Jon SteelOgilvy on Advertising ndash David Ogilvy

Outliers ndash Malcolm GladwellBlink ndash Malcolm Gladwell

The Rational Animal ndash Douglas Kenrick Lovemarks ndash Kevin Roberts

Fixing The Game ndash Roger MartinThe Experience Effect ndash Jim Joseph

The Wisdom of Crowds ndash James SurowieckiBuyology ndash Martin Lindstrom

The Tipping Point ndash Malcolm Gladwell Fascinate ndash Sally Hogshead

Rules for Revolutionaries ndash Guy KawasakiDrive ndash Daniel Pink

Purple Cow ndash Seth GodinPositioning ndash Al Ries

Advertising Concept Book ndash Pete BarrySpace Race ndash Jim Taylor

Sources of Power ndash Gary KleinPerfect Pitch ndash Jon SteelTrue Story ndash Ty Montague

The Art of the Pitch ndash Peter CoughterThe New Marketing Manifesto ndash John Grant

Eating the Big Fish ndash Adam MorganMade to Stick ndash Chip Heath

Thinking Fast and Slow ndash Daniel KahnemanUprising ndash Scott Goodson

Chief Culture Officer ndash Grant McCracken

Converge ndash Bob LordWhy Things Matter To People ndash Andrew Sayer

Predictably Irrational ndash Dan ArielySorry for the Lobsters ndash Neil French

The Art of Choosing ndash Sheena IyengarSituations Matter ndash Sam Sommers

Sway ndash Ori BrafmanHerd ndash Mark Earls

Culturematic ndash Grant McCrackenPlugged In ndash Tamara EricksonContagious ndash Jonah Berger

Monkeys with Typewriters ndash Scarlett ThomasThe Brand Gap ndash Marty Neumeier

The Signal and The Noise ndash Nate SilverDavid and Goliath ndash Malcolm GladwellThe Accidental Creative ndash Todd Henry

Groundswell ndash Charlene Li How to Plan Advertising ndash Alan Cooper

Hey Whipple Squeeze This ndash Luke SullivanTwenty Ads that Shook the World ndash James Twitchell

The Power of Habit ndash Charles DuhiggThe Wisdom of Psychopaths ndash Kevin Dutton

Adland ndash James OthmerPick Me ndash Nancy Vonk

these arenrsquot in the order Irsquod put them in if I was just talking to you itrsquos based on my goodreads FYI

part three because twitter is a godsend

this list has 297 advertising andor media tweeters on it at the moment I know no one ever uses twitter lists but

I donrsquot really know why Itrsquos very handy

Twitter is a plannerrsquos second-best friend (behind the google)

part four reading is for losers I like to watch things

TED TALKS Q Where should I start A Rory Sutherland (funny british behavioral economist advertising guru)

Advertising WeekNew York Tenth Annrsquoy (September 2013) Europe (March 2013)

The Planning SalonQ Why should I care A1 One of the founders namersquos is RoObin All three have funny accentsA2 Interview Sessions with Gareth Kay Bud Caddell Mark Pollard ETC

thatrsquos pretty much it

if anyone ever wants to nerd out over advertising and talk about the industry irsquom like your girl

yay planning hearts

Page 9: Planning for Planning

the toolbox

re agenciesThe Creative Ham

Agency SpyThe Agency Post

this literally lists every agency in every city

Think Insights with GoogleCompete

QuantcastGoogle Trends

Consumer BarometerPewrsquos Internet amp American Life Project

TopsyTwitter Advanced Search

Open Status SearchMixrank

Peter Kimrsquos Wiki (social executions archive)

miscellany (tech culture trends)

TED BlogBrain Pickings

FutureLab Cybergology (The Society Pages)

CoolhuntingDesign Notes

Compete Pulse (Consumer Insights)Matter Inc

Partnership Activation (sponsorship)PRNewser

MediaBistroTweed (Entertainment Ogilvy)

Buzzfeed CopyranterMedia Decoder (NYT)

Trendwatching99U

ContagiousCreative Bloq

VICETwist Image

Irsquom getting tired of this because I didnrsquot realize how many websites I track (so I guess itrsquos normal for my BOB group to judge) which is to say this is about to get lazy Therersquos some great sites here They

donrsquot so much fit into the categories above But theyrsquore awesome despite disorganization

part two for the bookworm

hellipbecause Irsquom a nerd and some of you are tooTruth Lies amp Advertising ndash Jon SteelOgilvy on Advertising ndash David Ogilvy

Outliers ndash Malcolm GladwellBlink ndash Malcolm Gladwell

The Rational Animal ndash Douglas Kenrick Lovemarks ndash Kevin Roberts

Fixing The Game ndash Roger MartinThe Experience Effect ndash Jim Joseph

The Wisdom of Crowds ndash James SurowieckiBuyology ndash Martin Lindstrom

The Tipping Point ndash Malcolm Gladwell Fascinate ndash Sally Hogshead

Rules for Revolutionaries ndash Guy KawasakiDrive ndash Daniel Pink

Purple Cow ndash Seth GodinPositioning ndash Al Ries

Advertising Concept Book ndash Pete BarrySpace Race ndash Jim Taylor

Sources of Power ndash Gary KleinPerfect Pitch ndash Jon SteelTrue Story ndash Ty Montague

The Art of the Pitch ndash Peter CoughterThe New Marketing Manifesto ndash John Grant

Eating the Big Fish ndash Adam MorganMade to Stick ndash Chip Heath

Thinking Fast and Slow ndash Daniel KahnemanUprising ndash Scott Goodson

Chief Culture Officer ndash Grant McCracken

Converge ndash Bob LordWhy Things Matter To People ndash Andrew Sayer

Predictably Irrational ndash Dan ArielySorry for the Lobsters ndash Neil French

The Art of Choosing ndash Sheena IyengarSituations Matter ndash Sam Sommers

Sway ndash Ori BrafmanHerd ndash Mark Earls

Culturematic ndash Grant McCrackenPlugged In ndash Tamara EricksonContagious ndash Jonah Berger

Monkeys with Typewriters ndash Scarlett ThomasThe Brand Gap ndash Marty Neumeier

The Signal and The Noise ndash Nate SilverDavid and Goliath ndash Malcolm GladwellThe Accidental Creative ndash Todd Henry

Groundswell ndash Charlene Li How to Plan Advertising ndash Alan Cooper

Hey Whipple Squeeze This ndash Luke SullivanTwenty Ads that Shook the World ndash James Twitchell

The Power of Habit ndash Charles DuhiggThe Wisdom of Psychopaths ndash Kevin Dutton

Adland ndash James OthmerPick Me ndash Nancy Vonk

these arenrsquot in the order Irsquod put them in if I was just talking to you itrsquos based on my goodreads FYI

part three because twitter is a godsend

this list has 297 advertising andor media tweeters on it at the moment I know no one ever uses twitter lists but

I donrsquot really know why Itrsquos very handy

Twitter is a plannerrsquos second-best friend (behind the google)

part four reading is for losers I like to watch things

TED TALKS Q Where should I start A Rory Sutherland (funny british behavioral economist advertising guru)

Advertising WeekNew York Tenth Annrsquoy (September 2013) Europe (March 2013)

The Planning SalonQ Why should I care A1 One of the founders namersquos is RoObin All three have funny accentsA2 Interview Sessions with Gareth Kay Bud Caddell Mark Pollard ETC

thatrsquos pretty much it

if anyone ever wants to nerd out over advertising and talk about the industry irsquom like your girl

yay planning hearts

Page 10: Planning for Planning

miscellany (tech culture trends)

TED BlogBrain Pickings

FutureLab Cybergology (The Society Pages)

CoolhuntingDesign Notes

Compete Pulse (Consumer Insights)Matter Inc

Partnership Activation (sponsorship)PRNewser

MediaBistroTweed (Entertainment Ogilvy)

Buzzfeed CopyranterMedia Decoder (NYT)

Trendwatching99U

ContagiousCreative Bloq

VICETwist Image

Irsquom getting tired of this because I didnrsquot realize how many websites I track (so I guess itrsquos normal for my BOB group to judge) which is to say this is about to get lazy Therersquos some great sites here They

donrsquot so much fit into the categories above But theyrsquore awesome despite disorganization

part two for the bookworm

hellipbecause Irsquom a nerd and some of you are tooTruth Lies amp Advertising ndash Jon SteelOgilvy on Advertising ndash David Ogilvy

Outliers ndash Malcolm GladwellBlink ndash Malcolm Gladwell

The Rational Animal ndash Douglas Kenrick Lovemarks ndash Kevin Roberts

Fixing The Game ndash Roger MartinThe Experience Effect ndash Jim Joseph

The Wisdom of Crowds ndash James SurowieckiBuyology ndash Martin Lindstrom

The Tipping Point ndash Malcolm Gladwell Fascinate ndash Sally Hogshead

Rules for Revolutionaries ndash Guy KawasakiDrive ndash Daniel Pink

Purple Cow ndash Seth GodinPositioning ndash Al Ries

Advertising Concept Book ndash Pete BarrySpace Race ndash Jim Taylor

Sources of Power ndash Gary KleinPerfect Pitch ndash Jon SteelTrue Story ndash Ty Montague

The Art of the Pitch ndash Peter CoughterThe New Marketing Manifesto ndash John Grant

Eating the Big Fish ndash Adam MorganMade to Stick ndash Chip Heath

Thinking Fast and Slow ndash Daniel KahnemanUprising ndash Scott Goodson

Chief Culture Officer ndash Grant McCracken

Converge ndash Bob LordWhy Things Matter To People ndash Andrew Sayer

Predictably Irrational ndash Dan ArielySorry for the Lobsters ndash Neil French

The Art of Choosing ndash Sheena IyengarSituations Matter ndash Sam Sommers

Sway ndash Ori BrafmanHerd ndash Mark Earls

Culturematic ndash Grant McCrackenPlugged In ndash Tamara EricksonContagious ndash Jonah Berger

Monkeys with Typewriters ndash Scarlett ThomasThe Brand Gap ndash Marty Neumeier

The Signal and The Noise ndash Nate SilverDavid and Goliath ndash Malcolm GladwellThe Accidental Creative ndash Todd Henry

Groundswell ndash Charlene Li How to Plan Advertising ndash Alan Cooper

Hey Whipple Squeeze This ndash Luke SullivanTwenty Ads that Shook the World ndash James Twitchell

The Power of Habit ndash Charles DuhiggThe Wisdom of Psychopaths ndash Kevin Dutton

Adland ndash James OthmerPick Me ndash Nancy Vonk

these arenrsquot in the order Irsquod put them in if I was just talking to you itrsquos based on my goodreads FYI

part three because twitter is a godsend

this list has 297 advertising andor media tweeters on it at the moment I know no one ever uses twitter lists but

I donrsquot really know why Itrsquos very handy

Twitter is a plannerrsquos second-best friend (behind the google)

part four reading is for losers I like to watch things

TED TALKS Q Where should I start A Rory Sutherland (funny british behavioral economist advertising guru)

Advertising WeekNew York Tenth Annrsquoy (September 2013) Europe (March 2013)

The Planning SalonQ Why should I care A1 One of the founders namersquos is RoObin All three have funny accentsA2 Interview Sessions with Gareth Kay Bud Caddell Mark Pollard ETC

thatrsquos pretty much it

if anyone ever wants to nerd out over advertising and talk about the industry irsquom like your girl

yay planning hearts

Page 11: Planning for Planning

part two for the bookworm

hellipbecause Irsquom a nerd and some of you are tooTruth Lies amp Advertising ndash Jon SteelOgilvy on Advertising ndash David Ogilvy

Outliers ndash Malcolm GladwellBlink ndash Malcolm Gladwell

The Rational Animal ndash Douglas Kenrick Lovemarks ndash Kevin Roberts

Fixing The Game ndash Roger MartinThe Experience Effect ndash Jim Joseph

The Wisdom of Crowds ndash James SurowieckiBuyology ndash Martin Lindstrom

The Tipping Point ndash Malcolm Gladwell Fascinate ndash Sally Hogshead

Rules for Revolutionaries ndash Guy KawasakiDrive ndash Daniel Pink

Purple Cow ndash Seth GodinPositioning ndash Al Ries

Advertising Concept Book ndash Pete BarrySpace Race ndash Jim Taylor

Sources of Power ndash Gary KleinPerfect Pitch ndash Jon SteelTrue Story ndash Ty Montague

The Art of the Pitch ndash Peter CoughterThe New Marketing Manifesto ndash John Grant

Eating the Big Fish ndash Adam MorganMade to Stick ndash Chip Heath

Thinking Fast and Slow ndash Daniel KahnemanUprising ndash Scott Goodson

Chief Culture Officer ndash Grant McCracken

Converge ndash Bob LordWhy Things Matter To People ndash Andrew Sayer

Predictably Irrational ndash Dan ArielySorry for the Lobsters ndash Neil French

The Art of Choosing ndash Sheena IyengarSituations Matter ndash Sam Sommers

Sway ndash Ori BrafmanHerd ndash Mark Earls

Culturematic ndash Grant McCrackenPlugged In ndash Tamara EricksonContagious ndash Jonah Berger

Monkeys with Typewriters ndash Scarlett ThomasThe Brand Gap ndash Marty Neumeier

The Signal and The Noise ndash Nate SilverDavid and Goliath ndash Malcolm GladwellThe Accidental Creative ndash Todd Henry

Groundswell ndash Charlene Li How to Plan Advertising ndash Alan Cooper

Hey Whipple Squeeze This ndash Luke SullivanTwenty Ads that Shook the World ndash James Twitchell

The Power of Habit ndash Charles DuhiggThe Wisdom of Psychopaths ndash Kevin Dutton

Adland ndash James OthmerPick Me ndash Nancy Vonk

these arenrsquot in the order Irsquod put them in if I was just talking to you itrsquos based on my goodreads FYI

part three because twitter is a godsend

this list has 297 advertising andor media tweeters on it at the moment I know no one ever uses twitter lists but

I donrsquot really know why Itrsquos very handy

Twitter is a plannerrsquos second-best friend (behind the google)

part four reading is for losers I like to watch things

TED TALKS Q Where should I start A Rory Sutherland (funny british behavioral economist advertising guru)

Advertising WeekNew York Tenth Annrsquoy (September 2013) Europe (March 2013)

The Planning SalonQ Why should I care A1 One of the founders namersquos is RoObin All three have funny accentsA2 Interview Sessions with Gareth Kay Bud Caddell Mark Pollard ETC

thatrsquos pretty much it

if anyone ever wants to nerd out over advertising and talk about the industry irsquom like your girl

yay planning hearts

Page 12: Planning for Planning

hellipbecause Irsquom a nerd and some of you are tooTruth Lies amp Advertising ndash Jon SteelOgilvy on Advertising ndash David Ogilvy

Outliers ndash Malcolm GladwellBlink ndash Malcolm Gladwell

The Rational Animal ndash Douglas Kenrick Lovemarks ndash Kevin Roberts

Fixing The Game ndash Roger MartinThe Experience Effect ndash Jim Joseph

The Wisdom of Crowds ndash James SurowieckiBuyology ndash Martin Lindstrom

The Tipping Point ndash Malcolm Gladwell Fascinate ndash Sally Hogshead

Rules for Revolutionaries ndash Guy KawasakiDrive ndash Daniel Pink

Purple Cow ndash Seth GodinPositioning ndash Al Ries

Advertising Concept Book ndash Pete BarrySpace Race ndash Jim Taylor

Sources of Power ndash Gary KleinPerfect Pitch ndash Jon SteelTrue Story ndash Ty Montague

The Art of the Pitch ndash Peter CoughterThe New Marketing Manifesto ndash John Grant

Eating the Big Fish ndash Adam MorganMade to Stick ndash Chip Heath

Thinking Fast and Slow ndash Daniel KahnemanUprising ndash Scott Goodson

Chief Culture Officer ndash Grant McCracken

Converge ndash Bob LordWhy Things Matter To People ndash Andrew Sayer

Predictably Irrational ndash Dan ArielySorry for the Lobsters ndash Neil French

The Art of Choosing ndash Sheena IyengarSituations Matter ndash Sam Sommers

Sway ndash Ori BrafmanHerd ndash Mark Earls

Culturematic ndash Grant McCrackenPlugged In ndash Tamara EricksonContagious ndash Jonah Berger

Monkeys with Typewriters ndash Scarlett ThomasThe Brand Gap ndash Marty Neumeier

The Signal and The Noise ndash Nate SilverDavid and Goliath ndash Malcolm GladwellThe Accidental Creative ndash Todd Henry

Groundswell ndash Charlene Li How to Plan Advertising ndash Alan Cooper

Hey Whipple Squeeze This ndash Luke SullivanTwenty Ads that Shook the World ndash James Twitchell

The Power of Habit ndash Charles DuhiggThe Wisdom of Psychopaths ndash Kevin Dutton

Adland ndash James OthmerPick Me ndash Nancy Vonk

these arenrsquot in the order Irsquod put them in if I was just talking to you itrsquos based on my goodreads FYI

part three because twitter is a godsend

this list has 297 advertising andor media tweeters on it at the moment I know no one ever uses twitter lists but

I donrsquot really know why Itrsquos very handy

Twitter is a plannerrsquos second-best friend (behind the google)

part four reading is for losers I like to watch things

TED TALKS Q Where should I start A Rory Sutherland (funny british behavioral economist advertising guru)

Advertising WeekNew York Tenth Annrsquoy (September 2013) Europe (March 2013)

The Planning SalonQ Why should I care A1 One of the founders namersquos is RoObin All three have funny accentsA2 Interview Sessions with Gareth Kay Bud Caddell Mark Pollard ETC

thatrsquos pretty much it

if anyone ever wants to nerd out over advertising and talk about the industry irsquom like your girl

yay planning hearts

Page 13: Planning for Planning

part three because twitter is a godsend

this list has 297 advertising andor media tweeters on it at the moment I know no one ever uses twitter lists but

I donrsquot really know why Itrsquos very handy

Twitter is a plannerrsquos second-best friend (behind the google)

part four reading is for losers I like to watch things

TED TALKS Q Where should I start A Rory Sutherland (funny british behavioral economist advertising guru)

Advertising WeekNew York Tenth Annrsquoy (September 2013) Europe (March 2013)

The Planning SalonQ Why should I care A1 One of the founders namersquos is RoObin All three have funny accentsA2 Interview Sessions with Gareth Kay Bud Caddell Mark Pollard ETC

thatrsquos pretty much it

if anyone ever wants to nerd out over advertising and talk about the industry irsquom like your girl

yay planning hearts

Page 14: Planning for Planning

this list has 297 advertising andor media tweeters on it at the moment I know no one ever uses twitter lists but

I donrsquot really know why Itrsquos very handy

Twitter is a plannerrsquos second-best friend (behind the google)

part four reading is for losers I like to watch things

TED TALKS Q Where should I start A Rory Sutherland (funny british behavioral economist advertising guru)

Advertising WeekNew York Tenth Annrsquoy (September 2013) Europe (March 2013)

The Planning SalonQ Why should I care A1 One of the founders namersquos is RoObin All three have funny accentsA2 Interview Sessions with Gareth Kay Bud Caddell Mark Pollard ETC

thatrsquos pretty much it

if anyone ever wants to nerd out over advertising and talk about the industry irsquom like your girl

yay planning hearts

Page 15: Planning for Planning

part four reading is for losers I like to watch things

TED TALKS Q Where should I start A Rory Sutherland (funny british behavioral economist advertising guru)

Advertising WeekNew York Tenth Annrsquoy (September 2013) Europe (March 2013)

The Planning SalonQ Why should I care A1 One of the founders namersquos is RoObin All three have funny accentsA2 Interview Sessions with Gareth Kay Bud Caddell Mark Pollard ETC

thatrsquos pretty much it

if anyone ever wants to nerd out over advertising and talk about the industry irsquom like your girl

yay planning hearts

Page 16: Planning for Planning

TED TALKS Q Where should I start A Rory Sutherland (funny british behavioral economist advertising guru)

Advertising WeekNew York Tenth Annrsquoy (September 2013) Europe (March 2013)

The Planning SalonQ Why should I care A1 One of the founders namersquos is RoObin All three have funny accentsA2 Interview Sessions with Gareth Kay Bud Caddell Mark Pollard ETC

thatrsquos pretty much it

if anyone ever wants to nerd out over advertising and talk about the industry irsquom like your girl

yay planning hearts

Page 17: Planning for Planning

thatrsquos pretty much it

if anyone ever wants to nerd out over advertising and talk about the industry irsquom like your girl

yay planning hearts