Secrets to Facebook Success

Planning

Mistakes

 Businesses jump in

 Self-promote constantly

 Don’t engage with their Customers

Image attribution: http://www.flickr.com/people/smswigart/

Get Yourself Ready!

 Research

 Goal-setting

Research

Know your:

 Business

 Competitors

 Customers

Research

Know your Business

  Bringing your brand story to life?

 What is your unique voice?

  Finding your "one thing”?

Research

Know your Competitors

 What are they doing?

 What is/isn’t working for them?

  Brainstorm

 Apply

Research

Know your Customers

 Create content that resonates instantly.

 Confront their concerns head-on.

  Know the words, phrases & questions to use.

  The more you listen, the better you can respond.

 Go-to source in your niche.

Research

Know your Customers

Define customer profile

  Demographics – Age, Gender, location

  Psychographics – Interests, values & attitudes

  Social graphics – motivations, behavior & characteristics

Research

 Socialgraphics asks key questions:

  Where are your customers online?

  What are their social behaviours online?

  What content will engage them?

  What social information or people do your customers rely on?

  What is your customers social influence?

  How do your customers use social technologies (e.g.. Facebook) in the context of your products?

How?

 Surveys

 Interviews

 Focus groups

Surveys

  Goal?

  Information?

  Tools?

 surveymonkey.com

 polldaddy.com

Interviews

 May get more information - interviewee is more engaged.

 Can add extra questions.

 Develop relationships.

Focus groups

Participants often

  feed off each other’s energy

 bounce ideas off one another

 become inspired

Goal - setting

  Set S.M.A.R.T goals: Specific, Measurable, Attainable, Realistic & Timely.

  E.g. 300 Facebook Fans in 3 months, 10% engagement rate, get more fan-generated content etc.

  Measure your success graphically, tabular etc.

The End!

Attributions: amyporterfield.com altimetergroup.com convinceandconvert.com Businessgrow.com tweakyourbiz.com