Aneta Vasileva, WhATA Ljubo Georgiev, OAW

BULGARIA AND

THE COMPETITIONS

Architectural competitions are excellent PR tool

Architectural competitions are excellent PR tool

But no one knows it

Where do (Bulgarian) competitions fail?

1.Ill-organized

1.Ill-organized

2.Badly popularized

1.Ill-organized

2.Badly popularized

3.Generally not trusted

1.Ill-organized

2.Badly popularized

3.Generally not trusted 4.Remain unrealized

Metrostation 20 Sofia, 2011

139 entries 26 countries 2 winners

Metrostation 20 Sofia, 2011

139 entries 26 countries 2 winners

Cancelled

Sveta Nedelya Square Sofia, 2013

27 entries 2 countries 6 finalists

Sveta Nedelya Square Sofia, 2013

27 entries 2 countries 6 finalists

Unrealized

Monument

1300 Years Bulgaria Sofia, 2014

9 entries 3 finalists

Monument

1300 Years Bulgaria Sofia, 2014

9 entries 3 finalists

Cancelled

Then…

One private company finally got it

Collider Activity Centre Sofia, 2013

Collider Activity Centre Sofia, 2013

369 entries 63 countries 1 winner

Collider Activity Centre Sofia, 2013

369 entries 63 countries 1 winner

Ongoing realization

Architectural competitions are excellent PR tool

Architectural competitions are excellent PR tool

And some private companies know it

And then…

Finally,

one municipality

also got it right

Architectural competitions are excellent PR tool

Architectural competitions are excellent PR tool

And some politicians know it*

Especially when they are competing for

European Capital of Culture 2019*

HOW WE STARTED

Public institutions fail to be

Public institutions fail to be

flexible

Public institutions fail to be

flexible,

understandable

Public institutions fail to be

flexible,

understandable,

trendy

Plovdiv Municipality >

Plovdiv Municipality >

One Architecture Week >

Plovdiv Municipality >

One Architecture Week >

WhAT Association

The task

The public survey

15

2300questions

interviewed

plovdivsquare.com/survey

The public discussions

The competition brief

The website

plovdivsquare.com

Our PR attack

emails exchanged 559

emails exchanged

international online publications559

37

emails exchanged

international online publications

downloads of competition brief

559

37

1110

emails exchanged

international online publications

downloads of competition brief unique visits of plovdivsquare.com

559

37

1110

16 305

emails exchanged

international online publications

downloads of competition brief unique visits of plovdivsquare.com

email subscriptions

559

37

1110

16 305

210

The Q&As

120 questions answered

The social media

HOW WE FINISHED

24 Bulgarian entries only

The finalists

Veit Eckelt Sigmund Eckelt

Philipp Mecke Ana Fillipovic

Germany

SMARCK studio Italy

FORA Portugal

The finalists’ videos

The public voting

The Municipal council chose one winner

FORA Portugal

… to be continued

Thank youplovdivsquare.com