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Silja SuntolaProject Director

Aalto University, School of Business, SBCFinland

Launch of the CENTRES policy

recommendations

2Horizontal and integrated approaches to creative entrepreneurship in schools

• The nature of work and society are changing from manufacturing products and goods to offering innovation and services

• While manufacturing decreased from 16,9% in 2000 to 9,7% in 2011. Copyright share increased from 3,9% to 4,8%, and their share of Manufacturing & Services from 5,4% to 8,4%

• The role of arts and cultural skills needs to be understood way beyond creative industries – in all sectors of society. Education is in a key role!

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Art subjects and art-based skills need to be increased and incorporated into the curricula horizontally

• We also need to build the confidence and competency of teachers for incorporating art-based methods horizontally

• We need to improve the offer provided by the arts and cultural sector to improve the offer provided by the arts & cultural sector

An arts revival in our schools

Q: Does our art education train artists for these needs?

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• Acknowledging the lack of multi-disciplinary approaches / a strong emphasis on specific disciplines

• Creative competencies and art-based skills need to be incorporated into education horizontally

• Skills pertinent to multi-disciplinary working (such as interpersonal skills) need to be identified as well as discussing values, ethics and exploring other cultures

Toward a creative entrepreneurship curriculum

As ”tradinional” jobs are quickly disappearing in all sectors – we need to quickly make our education meet these.

5Pervasively digital creative learning

• Digitalization and new / emergent technologies offer much untapped potential for releasing creative ideas

• Digitally-enabled entrepreneurship programs that combine the application and interpretation of digital technology, encouraging young people to explore the boundaries between technology and creativity

• This should be encouraged increasingly in partnership with genuine industry actors and educational institutions

This will be a real catalyst for future economy!

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Dedicated creative entrepreneurship programmes

• Formal and informal education should become a compulsory part of the educational system

• Every secondary school student should participate in at least one informal entrepreneurship educational programme

• A variety of measures such as incubators, talent development projects etc. should be supported in co-operation with educational institutions

• Accreditation systems need to be developed

We need to integrate a creative entrepreneurial mind-set in all education

7Enabling programmes for creative entrepreneurship teaching

• Entrepreneurial education and creative methods should be mandatory for teachers

• Programmes that enable links between schools and businesses should be supported

• Continuing education for teachers should be provided – also as a means to secure industry needs A positive trust towards ones own

skills and abilities, forms the basis towards entrepreneurial behaviour

8Coordinated programmes to link education and business

• Bridging the gap between educational institutions and different business support systems

• Creative hubs, mentoring networks etc. to support and deliver in-and-out of school activities (mini-company programmes, start-up programmes, work-related learning and more)

• Brokered creative investment, fiscal incentives for firms as part of talent recruitment strategy

Many creative enterprises have launched from passionate hobbies.

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THANK YOU!