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Political Marketing

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on the basis of a week newspaper, we have to choose any marketing topic

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Page 1: Political Marketing
Page 2: Political Marketing

“Marketing is the science and art of exploring, creating, and delivering

offerings better than the competitors to satisfy the needs of a target market at

a profit.”

MARKETING

Page 3: Political Marketing
Page 4: Political Marketing
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BRAND BJP INC AAP 3RD FROUNT

PRODUCT MODI RAHUL GANDHI KEJRIWAL MULAYAM

LOGO

SEGMENTATION MASS SEGMENTATON

BRAND EQUITY

POTISIONING1 2 4 3

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Candidate PositioningLeadership

(strong)

(weak)

Image positive

Image negative

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CELEBRITY ENDORSEMENT

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