PORTADA’S PORTADA’S 20122012LATAM LATAM

ADVERTISINGADVERTISINGAND MEDIA AND MEDIA

SUMMITSUMMIT

REGIONAL FOCUS –CENTRAL AMERICA

PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-

online.com/LatinAmerica

2:35 pm3:15 pm

USING SOCIAL MEDIA TO BUILD

A REAL COMMUNITY:A conversation with Hip-Hop Star and Music Mogul Jermaine Dupri

PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-

online.com/LatinAmerica

3:15 pm3:45 pm

AD CATEGORIES:Luxury Goods and Services

PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-

online.com/LatinAmerica

MODERATORSergio Carrera, General Director USA & Puerto Rico,

Televisa Publishing

PANELISTSTania Cesar, Marketing Director, Diageo Brazil

Rudolf Lang, Managing Director at Chopard Marketing Services, Inc.

Jose Carlos de Mier, Audi Latin America, Media and Brand Innovation Manager

Luis Ortuzar, Panregional Marketing Director, Christian Dior

Carlos Otero, Business Development, Euromonitor International

3:45 pm4:45 pm

COUNTRY FOCUS - COLOMBIA:

Lasting Sunshine after the Storm?

PORTADA’S 2012 LATAM ADVERTISING AND MEDIA SUMMIT www.portada-

online.com/LatinAmerica

PRESENTERSMartha Krawczy, VP Marketing, Visa

Carlos Peñaherrera, Marketing Director, Coca Cola, Colombia

4:45 pm5:30 pm