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Bijoy Singha
Bikram Singha Roy
Rajib Chowdhury Rameez Ahmed
Biswarup Mondal
PresentedBy
High volume business - Sold in large quantities
Sold at relatively low cost
Fast Moving Consumers Goods also known as Consumer Packaged Goods
(CPG)
Extensive
distribution
networks
Less Shelf Life- Sold quickly
FMCG Industry
Personal Care
Food & Beverag
es
Fabric Wash & Household
Cleaner
Oral Care, Hair Care, Skin Care, Cosmetics etc.
Health Beverages, Staples, Bakery, Tea, Coffee, Soft
Drinks etc.
Major Segments In FMCG Sector
Buyers
Suppliers
Potential Entrants
Substitutes
Porter's Five
Forces Model
Rivalry Among Existing Players
Rivalry Among Existing Players
Rivalry among players are very high in FMCGPrice competitionAdvertisement & Promotional StuffDistributionNew productStorageExit Barriers are lowWarranty & Guarantee
Potential Entrants
POTENTIAL ENTRANTS
POTENTIAL ENTRANTS
Barriers Government Rules & Regulations
Government Service And Tax
Food Security Bill
FDI
Licensing Rules
Strong Distribution Network RequiredHigh Capital RequirementAlready Existing Strong Brand Names
Raw Material AvailabilityLow Labor Cost
Buyers
Buyers
Bargaining power is low
Concentration
Suppliers
SUPPLIERS
Bargaining power is low
Switching cost
Relative supply
Importance of input
Substitutes
substitutes
substitutes
Substitutes Utility Switching Cost
Utility
Threat-More
Switching Cost
Threat-Less
Conclusion