Digital Marketing Portfolio

Of

Sam Ingram

Sam Ingram Portfolio of

Interactive Marketing

Work Samples Include:• Website Development• Interactive Campaigns• Email Campaigns• Interactive Marketing Research• Interactive Partnerships• Display Ad Creative• Media Buys / Placements• Social Media• Agency Management

Website Development

Sam

Ingram Website Development

• Executed Research• Defined Requirements• Managed UAT/QA

Sam

Ingram

• Executed Research• Defined Requirements• Directed Design• Oversaw Development• Managed UAT/QA

Website Development

Sam

Ingram

• Executed Research• Defined Requirements• Directed Design • Oversaw Development• Managed UAT/QA

Website Development

Sam

Ingram

• Executed Research• Defined Requirements• Directed Design• Oversaw Development• Managed UAT/QA

Website Development

Sam

Ingram

• Executed Research• Defined Requirements• Directed Design, • Oversaw Development• Managed UAT/QA

Website Development

Interactive Campaigns

Sam

Ingram Interactive Campaigns

GOAL:

Generate 6,000 incremental “Dealer Interactions” defined as Dealer quote requests, brochure requests, test drives, and dealer locator interactions.

GUARANTEED DELIVERABLES Total “Dealer interactions: 6,000 Total Impressions: 84.7 Million Total Click-thru’s: 108,454

TACTICAL PARTNERS

Auto Sites: Existing Tactical Auto Site placements (Edmunds, Yahoo!, AOL, Bing)

Paid Search: Google, Yahoo!, Kanoodles, MIva, Enhance

Auto Site Incremental: Yahoo!, CarDomain, Cars.com, Advertising.com (auto network)

RSS/Blogs: PHeedo, Feedburner

GeoTargeted: Mapquest, Weatherbug, Yahoo!, Verizon Superpages

FINAL RESULTS

Total Dealer Interactions AS OF 7-31 are 7,104!

4,081 leads were sent to dealers directly from the campaign.3,023 Brochure Req’s, Leads, and Test Drives were generated through Subaru.com by the Sell Down ads.

Sam

Ingram Interactive Campaigns

Email Campaigns

Sam

Ingram

Executed 6 – 10 EmailCampaigns EACH WEEK.

Used CRM tools to manageCustomer touch points

Email Campaigns

Digital Marketing Research(Voice of the Customer)

Sam

Ingram Digital Marketing Research

• Fielded Survey Instruments• Facilitated Focus Groups• Directed Agencies• Conducted Usability• Presented Results

Sam

Ingram Digital Marketing Research

Contacts Provided on request…

Interactive Partnerships

Sam

Ingram Interactive Partnerships

Display Ad Creative

Sam

Ingram Manage Display Ad Creative

Media Buying & Placement

Sam

Ingram Manage Media Buy/Placement

• Researched Publishers• Reviewed AdPlan• Executed Insertion Orders• Trafficked Ads• Monitored DoubleClick• Reported Results

Social Media Campaigns

Sam

Ingram Social Media Campaigns

Sam

Ingram Social Media Campaigns

Interactive Agency Management

Sam

Ingram Directed Interactive Agency

Contact: EVPBarry Wacksman(212) 946-4109

Contact: CEOShirish Sharma(973)495-6965

Contact: PresidentLee Goldstein(212) 753-7500

Contact: EVP DigitalAndy Sansone(201) 880-0675

Contact: VP DigitalJames Hering(214) 288-2321

Contact: VP, Account DirectorVicky Fudali(347) 444-7564