Radio & Digital A Dynamic Duo

Local Radio is Healthy Ears are Worth 80 Billion Dollars in Portland

•2.2 Million Listeners in Portland Metro & Southwest Washington

•The largest age demographic 35- 44 at 22%.

•The next largest age demographic is 25 - 34 at 19%

•Evenly split 49/51 between men and women

Local Radio is Healthy Ears are Worth 80 Billion Dollars in Portland

•The average Radio listener drives 150 miles a week

•1,569,000 are listening to radio morning drive shows every week

•1,843,000 are listening to radio afternoon drive, every week

•1,724,000 are listening in the middle of the day, every week

•96.4% are educated with a H.S Diploma or higher

•70% are homeowners

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27

12 8 7 61

0

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AM/FMRadio

CDs/Tapes SatelliteRadio

iPod/MP3 Computer(own files)

Computer(Streaming)

Cell PhoneAudio

Time Spent with AM/FM Radio Exceeds All Other Forms of Audio Entertainment, combined.

Time Spent Listening (in minutes/day) Total Adults

Source: Council for Research Excellence’s, Video Consumer Mapping – How U.S. Adults Use Radio and Other Forms of Audio, October 29, 2009. The study was underwritten by Nielsen. Note: Radio usage does NOT include listening to online streaming of local radio stations; it is included in Internet usage

91%

79% 76%

21% 21% 18%

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10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Broadcast,Cable &

Satellite TV

BroadcastRadio

Internet Newspaper Ipods/MP3 Magazines

Radio reaches 8 of 10 people 18-34 daily, more than newspapers and magazines combined.

Daily Reach by Media 18-34 Adults

Source: Council for Research Excellence’s, Video Consumer Mapping – How U.S. Adults Use Radio and Other Forms of Audio, October 29, 2009. The study was underwritten by Nielsen. Note: Radio usage does NOT include listening to online streaming of local radio stations; it is included in Internet usage.

Radio: Superpower of Sound and

Story"The thing that I keep coming back to with marketers is that good marketing is good story telling. How do you tell your story in terms of positioning yourself or re-positioning yourself? There are not a lot of good story telling mediums out there. Essentially, the best story telling medium out there historically has been Radio." Jack Trout, World Renowned Marketing Strategist.

Fact: Local radio is the unchallenged leader in audio entertainment.

RADAR 106, Edison Media Infinite Dial 2010

Radio: Superpower of Sound and

Story“The most powerful sense we have is the sense of sound when it comes to making us buy even more…We can prove sounds is so incredibly emotional and basically drives every behavior we have when we are buying stuff in stores or we’re affected by advertising.” Martin Lindstrom, Buyology 83% of Brands only use visual cues to communicate to their message to the marketplace. Visual stimulus is the least potent way to engage customers emotionally.”

Music Rules in RecallMusic can convey information about a brand which words cannot, all in 30 seconds. And when consumers identify to a fitted audio logo, brand learning is quick and sticks. This means that music makes brands stand out and sustainable in the minds of the marketplace. Dr. Mark Zander, a Professor of Music Psychology-University of Freiburg, Germany

Local Radio helped raise over $20 million in 2010 local charities

•On-air messaging •Streaming•Video pre-rolls•Banner Ads •Linking - increasing SEO currency •Email marketing•Podcast Sponsorships •Text messaging •Social Media•Mobile advertising •Keyword recall

Facebook Sweepstakes with Radio Achieves 3.73% feedbacks on one local Station - 2011

Radio works with Digital

Digital Even Adapted to Radio

ipod & iphone

Radio & Digital A Dynamic Duo