Posh Concepts Company Profile

Posh Concepts Company Profile

October 1

Posh Concepts is a strategic marketing and consulting firm serving clients on a platform of professionalism, creativity and innovation. Our core competencies in the areas of Public Relations, Marketing and Event Planning allow us to differentiate ourselves from our competitors by using a multidisciplinary approach to come from all angles of communication and strategy. By doing so we take our clients overall goals a couple notches higher than their expectations. Our philosophy is to provide our clients with creative, innovative concepts, in a sleek, professional manner, Posh Concepts is what we do, who we are and what we create. Enclosed you will find detailed descriptions of our service offering and pricing strategy.

Consulting Services and Descriptions

[email protected]

www.poshconcepts.net 678-600-4316

COMPANY PROFILE

Posh Concepts is a strategic management and consulting firm providing practical assistance to

businesses, non-government agencies, non-profit organizations and individuals by creating and

implementing strategies in the areas of Strategic Communications, Marketing, Public Relations,

Event Planning, Image consulting, Lifestyle Management and other services upon request. The

firm is lead by Founder and Creative Visionary Cynthia Crosby.

With a wide array of experience in multiple industries our consulting firm service clients on a

platform of professionalism, creativity and innovation. Our core competencies in the areas of

Public Relations, Marketing and Event Planning allow us to differentiate ourselves from our

competitors by using a multidisciplinary approach to come from all angles of communication

and strategy. By doing so we take our clients overall goals a couple notches higher than their

expectations. Our philosophy is to provide our clients with creative, innovative concepts, in a

sleek, professional manner. Posh Concepts is what we do, who we are and what we create.

Posh Concepts Divisions

Public Relations

Marketing

Event Planning

Lifestyle Management and Image Consulting

Posh Concepts Family of Companies

Posh Life Lifestyle Company Live a Posh Life

Posh Life Non-Profit Live Free, Live Focused, Live Happy

[email protected]


COMPANY DIVISIONS

BREAKDOWN OF SERVICES

Management and Administration

Management Function-Plan Organize Direct Control Motivate

Operational Function- Policy Compliance, Stakeholder Relations, Promotional Program Initiation and

Implementation, Internal Communications Strategy and Development, Administration, Event

Management and Implementation

Consulting and Advisor-To Top management, To Department Heads, down through various levels of

Organizational Chart

Stakeholder Relations- Investor Relations, Community Relations, Employee Relations, Government

Relations

Strategic Management and Communications

Strategic Planning and Positioning- strategy development, differentiation and positioning

Strategic Management-strategy management, oversee development and implementation

Crisis Management-developing strategies and tools to deal with unexpected developments

Writing Services

Feature Articles- by and about the company help explain specific projects industry tools, etc. while

positioning the organization

News Releases-keep target market, editors and readers up to date on positive developments, business

news, technological advances, promotions, new hires, special events etc.

Company Profile-Present the Company’s achievements in a positive light

Brochures/Flyers-Content Creation, explain client offering in more detail

Newsletters-valuable ongoing channel of communication to bring the client’s message to current and

potential customers

[email protected]


Public Relations (PR) Traditional Services

Stakeholder Relations-Media Relations, Investor Relations, Community Relations, Employee Relations,

Government Relations, Donor Relations, Relationship Management

PR Writing Services-Press Releases, Pitch Letters, Website Copy, Press Kits, Biographies, Look Books,

Media Alerts, Fact Sheets

Public Relations Campaigns

Media Outreach-press release and press kit distribution, press worthy topics out on the wire to network

of tailored contacts In print radio and broadcast

Editorial Outreach-Targeted pitches, seasonal stories, new product launches, event promotions,

features, business profiles, TV appearances and more

Contact Management- contacting and maintaining relationships with relevant commentaries for client’s

business goals.

Non-Traditional Exposure-Our specialty at Posh Concepts is finding unconventional ways of creativity to

get clients exposure and visibility in the marketplace.

Marketing Services

Branding Corporate Identity

Creative Design Services-Logos, Graphic Layout, Design of Press Kits, Design and Look Book Layout,

Letter Head Business and Press Materials, Websites

Social Media-Social Networking on relevant social media sites geared toward clients, target market and

industry.

World Wide Web Services-Establish early presence within the powerful communication tool of the

internet

Strategic Planning and Positioning- strategy development, differentiation and positioning

Strategic Management-strategy management, oversee development and implementation

[email protected]


Video Services-Take advantage of opportunities to gain exposure in broadcast and desktop media

Marketing Collateral-brochures, flyers, booklets, promotional material highlighting client service and

programs

Advertising-branding exposure in publications and mediums that reach target audience

Cause Marketing-Community outreach to causes firm supports, partner organizations for social

responsibility.

Special Event Planning Services

Professional Services-association meetings, corporate events, stakeholder meetings, allow firm to

highlight latest achievements and innovators share information with colleagues

Business Services-Explain new developments trends services and products in detail in a setting where

the client is in charge.

Event Production-creation and development of press worthy event concepts

Production-for fashion shows, dinner parties, new product launches, preferences special events and

tradeshows.

Pre Production Services-site inspections, negotiation rates, vendor recommendations, music and

catering

Planning- timeline, logistics, staffing, branding, coordination, invitations, design distribution and guest

list management, VIP invites and procurement.

Press Coverage- including photographs, print, press and broadcast media.

Gift Bag Fulfillment-acquiring, compiling, promotional items for gifting

Securing Sponsorships-to assist with funding

Event Execution-bringing the event concept from paper to life

Trade Shows-sales force meet face to face with purchasing decision makers, organizing industry specific

groups and presentations.

[email protected]


Pricing Strategy

~Consultation

~Needs Assessment

~Budget Assessment

~Initial Business Jumpstart Fee

~Monthly Retainer Pricing

~Itemized Pricing

~One-time Project Pricing

~Per Project Pricing %

Experience in Multiple Industries * Pricing Based On Consultation and Budget

Assessment Business Size, Scope of Work, and Customized Service Offering.