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The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy. It’s basically the Briggs & Stratton of social media strategies. More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
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POST
C reate smart o bj ectives
For creating smarter social media campaigns
People
Strategy
ObjectivesSmart objectives are specific, measurable,attainable, relevant, and time-bound.
"500 event registrantsby September 30th"
Method
Where do your current supporters hang out?
What stories are they most passionate about?
What are you trying to achieve?Can it be measured?
The POST method (People, Objectives, Strategy, Technology)was originally coined by Charlene Li and Josh Bernoff in theirbook, Groundswell (Harvard Business Review Press).
It's a framework for developing smarter social media campaignsthat prioritize people over technology and tactics.
Plus, it's a no-brainer to remember.
BUTO nly 25%of nonprofits have a
written content strategy!
Over 90% of nonprofits
have a FacebookPage
Tactics
Strategy
Technology
Do n'tfo rg et toMeasu re!
Can it be measured?
What value will you offer your
people in exchange for their email,
money, time, or influence?Mentions
Website traffic
Conversions
http://forrester.typepad.com/groundswell/2007/12/the-post-method.html
http://contentmarketinginstitute.com/2013/11/nonprofit-2014-content-marketing-research/
What tools and tactics will you use?
What should you outsource?
Useful Tools
Download a free copy of TheOne Page Social Media
Marketing Planjohnhaydon.com/plan
