Poster ProcessesIn this presentation I am going to illustrate how the poster has developed over a series of lessons.

Inspiration We researched similar genres to our teaser trailer and came across Donnie Darko. We liked the layout of the Donnie Darko poster because the colour scheme and imagery works well in terms of following the conventions of the genre. Here is a rough sketch we produced when designing our own poster using Donnie Darko for inspiration.

Shooting Day

Here are some images of us taking some shots for the main image on the poster.

Final shot we took for the poster.

Poster Design

When designing our poster we referred back to our research and made sure we followed the conventions of a poster. We did this by using this type of layout for help.

FontsWhen creating the magazine front cover we realised that it was not typical to use the same font that was used in the teaser trailer. Therefore we were not sure if this would be the same for a poster so we researched this. We looked at the Insidious poster and found that films did use the same fonts as their trailers. Therefore we used the ‘Octin Spraypaint’ font that we used in our teaser trailer which helped us establish a brand identity.

Screenshot of the title on our poster.

We started adding on the text for the poster. We kept referring back to the research and existing posters to made sure we followed the conventions. We included the main characters names at the top of the poster, the title and the slogan underneath. The slogan ‘Are they watching you?” works well because this question was featured in the teaser trailer so it establishes a brand identity and also highlights the plot of the film. We also had to add the billing block. The billing block took a long time to do because we had to follow it credit by credit by looking at existing posters.

From the image illustrated you can see how the poster is coming together. You can see how we have used the Donnie Darko poster to help us.

We got audience feedback at this stage from class peers and realised that we had made spelling mistakes in the title so we therefore changed this accordingly.

BackgroundWe researched existing posters for inspiration for a background for our poster. We came across the film ‘Fury’. This teaser poster has clouds as the background. We really liked this idea because it gave the impression that the character was alone and exposed in the ‘big wide world’. As a group we took some shots of some clouds at college. We edited the image of the clouds to be black and white and lowered the capacity to make it lighter so the image of our character that we took could go on top.

First off we used the magic wand tool to delete the background so that we could design a new one. We did this because when researching poster images we found that it is typical to edit the background of a character and not have the original shot that was taken.

Company IdentsWe added on the company idents underneath the billing block as well as the age certificate. We did this because when researching other posters we found that this is what they included. For example the film ‘Perfume’.

We had already created a company ident for the teaser trailer so we used these but had to change the colour to fit the colour scheme of the poster.

We put the 15 certificate on the poster because when we did the target audience research we found that our teaser/film was suitable for this rating.

Final Poster DesignTo finish off we added some critics ratings. We used existing companies such as ‘The Guardian’. This completed the poster and made it look professional. Overall I am happy with the final poster design and i have created a journal entry on audience feedback on my journal.