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By: Melissa Ray
A New Generatio
n of Advertisin
g
• First published in 1886
• Later became an international fashion
magazine for women
• Women’s issues, relationships, sex,
health, careers, self-improvement,
celebrities, fashion, and beauty
• 64 international editions
• Printed in 35 languages
• Distributed in more than 110 countries.
• Highest-selling young women's
magazine in the world since 1972
Our Company
Circulation: 60,000 – 72,000 copies Pass-on Readership: 7 Frequency: 12 magazines a year Total Monthly Readership: 420,000 to 576,000
Print Media is losing the battle to mobile technology! Mobile revolution dismantling the publishing industry
Evolution transforming the way people consume content on the go
Rise in social media and mobile technology influences where attention is
put
Declines in celebrity and women magazines 18% and 15%
The Problem
Retail sales are declining
Bookstores Newsstands Magazine Shops Online
Smaller print runs
Places to find Cosmo
How do we solve the problem?
We have a website, what is our next mobile
outlet?
The Answer: Social Media!
May 2013: 74% of women use social media
February 2005 – August 2006 Ages 18-29 increased social media usage from 9% to 49%
100 million daily active users
65% daily users that contribute content daily
8,796 photos shared per second
Snapchat!
Discover Page• Be seen by target consumers
Young Women
• Mini Magazine Fun Quizzes
Pictures
Little articles Make-up Tutorials
Celebrity Gossip
• Videos Cooking Recipes
Discover page• Promoting
YouTube Account
Send friends articles
and pictures
More likely to buy
magazine
Discover can make us money and not just by increasing magazine sales!
• Advertisements
Cosmo is an accessory to Snapchat
Enhances the Snapchat app Send fun pictures and videos
Pictures with emoji placements
Pictures to draw on
Resources http://bridgetdelaneys.blogspot.com/201
3/10/facebook-success-stories-for-good-cause.html
http://fusion.net/story/47528/snapchat-discover-could-be-the-biggest-thing-in-news-since-twitter/
https://help.instagram.com/1415228085373580/
http://www.ibtimes.com/magazine-newsstand-sales-q1-2015-retail-declines-smaller-print-runs-show-losing-1945185
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
http://expandedramblings.com/index.php/snapchat-statistics/