PPA Regional meeting presentation- Midlands

PPA MidlandsRegional Meeting

Play Providers Association

www.playproviders.org.uk 13.01.2011

1. Welcome (Ian Kearney – PPA Exec Member)

2. Informal Introduction of Attendees

2a. Background to the Play Providers Association (PPA)and benefits of membership

2b. How to join

AGENDA


PPA Membership Offering

The PPA

CampaignsCost

Saving Benefits

EventsRaising

Industry Standards

Lobbying“United Voice”

Information


3. Industry Issues

• January Pricing• 2010 Business Performance• The Future of Indoor Play• Making Memberships Work• Building Local Partnerships/ Working with Schools • Taking Advantage of Social Media• Open Forum (Q+A)


January Pricing- VAT • Whose put prices up ? If so by how much? On what?? • Split by entry, parties and F&B• Or if planning to in the future, when?? • What’s the reaction been? • Trend that people are expecting increased prices at

this time?• Use of offers to soften the blow?


• Recent performance - December 10 vs December 09• Any trends noticed in party bookings, door entry, F+B spend, additional income streams

• Split with admissions/ parties/ food and beverage• Target F&B spend per head? GP’s• How are costs being driven down? Is this a focus?

2010 Business Performance


The Future of Indoor Play


• How has business been so far this year? Up, Down, Similar? • Year on Year comparisons… 2010 v 2009 v previous years• Holiday trade v Weekend Holiday trade and spend per head• Term Time v Weekend Term Time• Are you optimistic about your site(s) future? • What plans do you have in place to grow in 2011• Busy periods s low foot fall – How do you buck the trends?? • New v Old Sites (“the honeymoon period”- how long does it last ) • What factors contribute towards peaks and troughs?

• Do you operate a membership scheme??• How does it work (monthly quarterly, annually, holiday pass?)• What is the take up??• What benefits do you provide? • Are loyalty scheme’s better??• Do you increase secondary spend if you reduce the door admission element?

Making Memberships Work


• Which community groups do you work with and why? • What’s the value of these partnerships and do they increase doortakings? • Any success with working with schools?? P4L ?? • Nursery groups, toddler groups?, disabled kids, charities… • How can the PPA assist? • Media / Press relationships• Are there future opportunities for PPA members/ play centres

Building Local Partnerships


• Do you use social networking sites in business? • Which ones (Facebook, Twitter, 4 square, Blog, You Tube, Linked In, Other) • What do you use social media for? Communicating withCustomers, promoting events and offers, feedback, other)• Does it work ? Is it worth the time inputted• How do these tools compare to more traditional parts ofthe marketing mix

Social Media


Having a solid B2B social media strategy is key in attracting and converting qualified leads. With more than 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy. Becoming proficient in Facebook marketing is an essential ingredient for modern marketing success.

One of the most effective ways to utilize Facebook marketing for your B2B business is to create a fan page. Attracting new fans to your page takes a mix of careful planning and proper execution. To understand some key ways to attract more fans and boost lead generation, consider the following seven tips to get new Facebook fans to increase your share of voice in the network:

7 ways your B2B can attract Facebook fans1. Create an active wall An active wall displays current interaction and interest on the Facebook page. This is also a valuable way to provide social proof to potential fans of the page.

7 ways your B2B can attract Facebook fansTactics for gaining exposure and engaging potential clients.



2. Use photos Photos add a visual enhancement when combined with text-based updates. Add photos of any physical products or offline events such as conferences and staff at work to promote faces with the products and services. Also encourage customers to post photos of their successes and how they use the company’s products.

3. Use videos If a photo is worth 1,000 words, a video is worth 10,000. By adding video, you add a new dynamic of how visitors to your page experience the company. Include video from internal and external sources such as existing customers on how products work, customer testimonials, case studies and even from offline events such as conferences and press conferences.

4. Find fresh content to shareAdding content to the Facebook page is as important as adding content to B2B blogs and other content marketing tools. Share a mix of content that’s updated from internal sources including blogs, articles, white papers and newsletters. Also include external sources of relevant content on the Facebook page to share resources that go beyond company resources.


5. Nurture interaction As part of any optimal B2B social media strategy, interaction with prospects and customers is essential. Between sharing content and media, interact with questions, comment on others’ posted content or even add something non-business-related as a way to connect with people.

6. Promote your page across platformsJust building a Facebook page won’t let potential fans know it’s there—promotion is a requirement. Be sure to add links to the page from current content including B2B blogs, Web sites, marketing materials and newsletters. Also, encourage current connections on such B2B social media networks as LinkedIn to visit the page. One other way to promote the page is to ensure optimization of page content and structure for optimal search engine results.

7. Create Facebook-only exclusives Look to add Facebook-exclusive contests, discounts and content to those who become fans of the page. This gives fans the sense of uniqueness by becoming a fan. This also allows better tracking of leads from unique resources from the company Facebook page.



Lunch & Supplier Talks


5. PPA Forum

1. PPA Shows/ Events in 20112. PPA Suppliers Scheme Launch3. C4L Great Swapathon4. PPA Campaigns 2011- Play4Life, Royal Wedding Party5. Business Support Documents6. What other benefits do you want the PPA to provide??


Meeting Close

6. Q and A and round table discussions (open forum)

7. Tour of Hickory Dickory’s

8. Close

Thanks for your attendance
