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Brief history of the virtual events operation at UBM Built Environment
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Key Stats
First event launched March 2008
11 events in 2008 and 2009
9 further planned in 2010
Recruitment fairs and content led conference and exhibitions
Average event statistics 2009
Registrants 2,718
Unique attendees 1,148
Time at show per attendee 119 minutes
Exhibitors 15
Virtual qualities
Educating the audience and clients
Bespoking the technology
Learning from live
Differentiating from live: community management
Hybrid events: co-ordinating between live and virtual