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Unlike what you may read online, PR is not dead, it just has a new set of tools. Social Media builds on the skills of PR practitioners, allowing them to leverage those skills for success in the social arena.
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PR Professionals and
Social Media
Kelly Lux – September 4, 2013
Who I am. What I do.
What about you?
Who are you on twitter?
Questions to be answered
Why are PR and Social Media Inseperable?
How can PR Professionals can use SM Wisely?
Why build a community around yourself or your brand?
How can I build community on social channels?
“Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations
and their publics.”
PRSA Definition:
6 Reasons Why the Answer is YES
Are PR Practitioners the
Perfect SM Professionals?
Experienced Storytellers
Develop Skills in Social and Visual Content
• Video
• Photography
• Graphics
• HTML
• Lynda.com
• GeneralAssemb.ly
Expert Communicators
Writing skills are necessary for:
• Blog posts
• Tweets
• Status Updates
• Video scripts
• Tag Lines
• Bios
• LI Company Page copy
Aiming for Relevance
LISTENING in Social Media is of utmost importance.
• Hootsuite
• Sprout Social
• Radian 6
You Build Relationships
Get to know what your customers need and want from
you via social media. Get involved in the conversation.
BECOME A
TRUST AGENT
CRISIS COMMSPR PROFESSIONALS ARE
TRAINED IN CRISIS COMMUNICATIONS.
• Swift
• Transparent
• Clear Message
• Continued Updates
• Audience & Platform Specific
Seeking Feedback
Twitter is your new
Focus Group
Practical Advice
Using social media wisely
Get in on the conversation
Anticipate
Add Value
Engage
Practical Advice
Using social media wisely
Make Everything You Create Shareable
Craft press releases with social sharing in mind
Practical Advice
Using social media wisely
Make your blog your home base
Practical Advice
Using social media wisely
Use news aggregation sites and apps for relevant content
Practical Advice
Using social media wisely
LinkedIn is HUGE
Practical Advice
Growing a Community
For your Brand
For Yourself
Combining the two
Connect with me
@kellylux
LinkedIn,Twitter, Google+, Instagram, Foursquare, Pinterest
Check out InfoSpace.
Questions?
