SellaBand,a trampoline for artists

SellaBration ‘08

“I think historically where we (venture capitalists) fail is when we back technology. Where we succeed is when we back new business models.”

Bob Higgins,General Partner Highland Capital

“Why even bother?”

Customer Value Proposition

Key Resources

Key Processes

Profit Formula

Key elements to Reinventing your Business Model

“What’s in it for me?”

“Get the job done!”Customer Value

Proposition

“Fixing the issue of insufficient wealth, lack of access, skill or time.”“Creating value for your

customer as well as value for yourself.”

Believers Artists

Sales

Production &Promotion

1/2 $

$50.000

1/2 $Key Process

How it works

What’s in it for me?

Increase online visibilityFind new fans and BelieversGreat learning experienceWork with a team of ExpertsMake a professional albumCreative freedomGenerate revenues from day 1Master right ownership after 1 yearKeep destiny in your own hands

What’s in it for me?

Increase online visibilityFind new fans and BelieversGreat learning experienceWork with a team of ExpertsMake a professional albumCreative freedomGenerate revenues from day 1Master right ownership after 1 yearKeep destiny in your own hands

Discover new musicWith only $10 you buy a piece of the actionYou decide who will record a CDDirect communication with artistsBe part of the whole processGet a CD sent to your home addressParticipate in potential revenueThe proof to say: “I discovered them!”

What’s in it for me?

Customer Value Proposition

Key Resources

Key Processes

Profit Formula

Key elements to Reinventing your Business Model

Revenue model: price x volume

cost structure: direct, indirect, economies of scale

margin model: contribution of each transaction to your profit

Resource velocity: how quickly are resources needed to support our expected volume & profits?

How do you make money?

Profit Formula

VISITS/PIs PARTS SOLD

ARTISTS BEINGPRODUCED

HANDLING FEE

SPONSORSHIP

CD SALES / DOWNLOADS /MECHANICALS

INTERESTSCASH UNDERESCROW

REVENUE

BELIEVERS

ARTISTS

PUBLISHING

++

1

2

3

4

5

+

+

+

+

+

+

REVENUE DRIVERS REVENUE SOURCES

+

+

How does SellaBand

make money?

Who and what do we need?

Key Resources

21 Success stories so far….

1. Nemesea (Netherlands)2. Cubworld (USA)3. Second Person (UK)4. Clemence (France)5. Lily (USA)6. Maitreya (NZ)7. Mandyleigh (Australia)8. Vegas Dragons (Australia)9. Julia Marcell (Poland)10. Francis Rodino (UK)11. T-ka (France)12. BulletProofMessenger (USA)13. SolidTube (Austria)14.Thomans Boissy (France)15. Mysti Mayhem (USA)16. Confused 5 (Austria)17. Kaitee Page (UK)18. Ellie Williams (UK)19. So What (Netherlands)20. Daniel Ward-Murphy (UK)21. Angie Arsenault (Canada)

"SellaBand's business model takes music to a whole new level by linking fans directly to musicians and leveraging those relationships for the

creation of new music."

"SellaBand's business model takes music to a whole new level by linking fans directly to musicians and leveraging those relationships for the

creation of new music."

Play for100,000 music fans!

SellaBand, You are the record company