Welcome to our

presentation

Presentation topic

Consumer attitudes towards

online shopping in the context

of Bangladesh

What is online shopping concept?

The concept of online

shopping refers to the

process of purchasing

products or services via

the Internet. In the

typical online shopping

process, when consumers recognize a need for some

product or service, they go to the Internet and search

for need-related information.

Core Advantages of online shopping

Better Prices

Variety

Fewer Expenses

Comparison of

Prices

Buying Old or

unused product at

lower price

Convenience

Online Shopping In Bangladesh

Recently, online shopping has become very popular in

Bangladesh. So, As a student of Management we have

conducted a research on online shopping behavior. This

research has done to link between theoretical knowledge

and its practical implementation.

Online shopping areas in Bangladesh

In Bangladesh, there are various online

shopping market. These are:

www.Cellbazaar.com

www.bikroy.com

www.clickbd.com

www.olx.com.bd

www.ajkerDeal.com

www.ushop.com.bd

A study on online shopping in the

context of Bangladesh

we see that the most of the people purchase

their product from the same website. So we

have used a questionnaire and 5 sample

online shopping website.

Profile of the Sample

organization

www.Cellbazaar.com

Cellbazaar is a service from

Grameenphone that allows

you to buy.

www.Bikroy.com:

Bikroy.com is a classified advertisements

website operating in Bangladesh. It has

sections dedicated to private & business

advertisements.

www.clickbd.com:

The site has a strong and growing

community of users who trade in a wide

range of item categories.

www.Olx.com.bd:

OLX provides a simple solution to the

complications involved in selling, buying,

trading, organizing, and meeting .

www.ajkerDeal.com:

AjkerDeal.com is a leading deal and

discount site in Bangladesh where

customer can find all exciting deals and

special offers of the country.

Results of the study

From a marketing view of point it is important to profile

the online Bangladeshi buyers before we start

discussing the results of the data analysis, as online

buyers’ demographics are the basis of the market

segmentation. This will affect business strategy

decisions. Here we give some important diagrams

through some basic question answers.

User Type of online shopping

Analysis of the graph:

From this diagram we see that, 50% of people areoccasional buyers and 28% of people whose are regularbuyers. That means occasional online buyers percentageis the highest position than other user types of onlineshopping buyer.

5% 6%

50%11%

28%

User type percentageProspective user

Trial online buyers

Occasional online buyers

Frequent online buyers

Regular online buyers

Purchasing Behavior of people towards

website choice preferences

Analysis of the graph:

This diagram shows number of people’s choice

preferences towards website according their purchase

behavior. Among the five website, CellBazaar is clearly

ahead then others.

33%

25%

20%

8%

14%

People's choice preferences

www.Cellbazaar.com www.bikroy.com www.clickbd.com

www.olx.com.bd www.ajkerDeal.com

Online buyer’s Perception about the

websites depth Information

Analysis of the graph:

This diagram shows people’s perception about depthinformation of the websites according their purchase behavior.In the diagram we see among the five website,Cellbazaar.com is clearly ahead than others, in the secondposition is bikroy.com, then AjkerDeal.com then ClickBd.com

0

2

4

6

8

10

12

14

16

18

20

StronglyDisagree

Disagree Neutral Agree Stronglyagree

Depth Info of the website

www.Cellbazaar.com

www.bikroy.com

www.clickbd.com

www.olx.com.bd

www.ajkerDeal.com

Online buyer’s perception about

representation of accurate product

Analysis of the graph:

This diagram shows online buyer’s perception aboutrepresentation of accurate product according their purchasebehavior. Among the five website, we see that Bikroy.com isclearly ahead and in the second position is CellBazaar.comthen others. They also said that, clickBd.com most of the timegive vogues advertisement which affects the buyer verymuch. So they give disagreement of the website.

0

5

10

15

20

25

StronglyDisagree

Disagree Neutral Agree Stronglyagree

www.Cellbazaar.com

www.bikroy.com

www.clickbd.com

www.olx.com.bd

www.ajkerDeal.com

Recommendations of the study:

So, our recommendation for all onlineshopping organization of Bangladesh are:

To give a video of the product which expressthe pros and coins of the product

Providing an option of customer ratingsystem.

To give an option where people can suggesttheir related product.

Removing unnecessary advertisement.

Remove those sellers who give vogues priceof the product.

Conclusion:

In the conclusion we can say that, day by day

online shopping has become very popular in

the country. It will take a great contribution in

the countries economic development. So we

shall try to buy product from online so that our

money and valuable time will be saved.

Any Question…?