PROJECT MOBITEC LOVEMARKSA walk that takes the customer's heart

Created in 2004, by Kevin Roberts, Lovemarks concept that defines the relationship between the brand and its stakeholders should be treated the same way we treat family and friends.

A Lovemark is one that transcends the limits of the rational. These are brands that have the capability to be tattooed on their customers.

When they reach that point, cease to be customers to become fans, so passionate extreme and even inexplicable.

All brand or company can be loved.

The secret is to make differently and deliver love.

Actually comment on youtube:

“When I visit my mother during my breaks from school, we go here once or twice a week, and I truly love it. That's the exact route I take after departing the Bainbridge ferry. I always get fresh halibut cheeks. Now, at school I'm watching this, and I can truly say I've left my heart in Seattle Pike Place :(

Our project was based on five main pillars of Lovemarks.

Passion Inspiration Intimacy Respect Love

PassionMobitecMe

Only those love who have love to give. And to have love, you must have purpose. To take to the streets our best feelings, we need to sow in our passion for brand teams. For this let us be clear where we want to reach and align the Organization's goals with each person.

Through concatenated and continuous actions, will develop a sense of ownership among Employees of all units MOBITEC.

We will have integration activities and professional development, including awards as the best, short trips to other units MOBITECthe work and leisure.

Passion• MobitecMe / Purposi• Execution: HR and Marketing Sectors

It is not success that leads to enthusiasm. Enthusiasm is what leads to success! But enthusiasm is the engine of the Purpose. Life purpose, objectives, is what moves us toward our goals. So we need to "decode" principles and values of the company, so everyone can have a clear answer when questioned about it.

We're talking about a single word, strong and meaningful for everyone. We will translate and publish the Purpose of each unit MOBITEC to be a "north" common to all. But there may be dissonant people of our goals, so we get the alignment of personal and professional goals of each employee, using a specific methodology.

Those whose goals are distant or not aligning, advise looking for another activity.

PassionMobitecMe / PurposiExecution: Marketing Area

Passion

Defined and properly aligned goals, and then we will negotiate to establish performance indicators for each sector individually, but we'll take everyone to know the upstream and downstream.

Knowing the work of our colleagues who feed industry, as well as those who depend on our work, will create a new atmosphere of responsibility with others, and help resolve conflicts.

Annually premiaremos the top two from each branch with the Trophy Colleague Legal, chosen by managers and colleagues criteria dedication, results and collegiality. The winners will be short trips abroad (one week) for host cities MOBITEC units, which participate in training and know colleagues for two days, and enjoy rides and tours in the other.

MobitecMe / OwnershipExecution: HR Area

Inspiration

Mobitec AboardTo generate inspiration in our teams and clients, we create the caravan MOBITEC, a home team trained and prepared for a visit to the workshop-type customers, focused on technical, engineering and maintenance, which will offer lectures and motivational techniques, fun and information culminating with the offer of a typical and delicious dinner. On occasion we offer also MOBITEC of memories, and will cover the event with footage, interviews and photos. The project Mobiotec Aboard includes a comprehensive service that includes post-sales satisfaction surveys.

InspirationMobitec AboardExecution: Caravan Mobitec

Support : Marketing Sector

Support: Support team

First we will create the technical teams, who will speak or lend training in delegations on visits to customers. The themes to be developed as well as lists of customers to schedule, will be defined by a meeting between the teams.

Concurrently, the Department of Marketing will hire an artistic attraction to join the caravan in the event dates.We'll still have a team of supporters who will take care to prepare and deliver dinner typical of the city branch, setting menu and providing the ingredients, preparation and coverage table (mise en place).It is important to note that the meal should be prepared by the hands of colleagues, because we are just delivering one of the most loving and warm friendship forms.

InspirationMobitec AboardExecution: Caravan Mobitec

Support : Marketing Sector

Support: Support team

IntimacyMobiteXperience

We will show a MOBITEC that customers can not imagine. But nothing work. We will encourage visits by specially invited VIP guests to enjoy a day or two in the host cities of MOBITEC units, where the surprise will not address anything about business. The way of sale and customer loyalty is to make friends, and that is what serves MobiteXperience the program, now underway in the unit MOBITEC Brazil, with great success and testimonials excited.Also within this project, we will define formats and strategies for off-shore activities, exhibitions, events and new opportunities for external contact of the brand. The advertisement should be guided by this concept, where the end user happiness is the motto that our customers will distinguish our brand from the competition.

IntimacyMobiteXperienceExecution: Marketing Sector

Once a month we will invite and schedule a visit from a special customer, a lawyer for the brand or even a customer that we are needing to approach.

On this visit we will resist the temptation to show the plant, processes, office and other annoyances that nobody likes. We will first consult his secretary and colleagues to know the peculiarities of the customer and offer only a living experience, which may include sports, food and sightseeing, but ALWAYS IN OUR COMPANY.

The secret is in the assembly of receptive specially designed according to customer profile.

MobiteXperienceExecution: Marketing Sector

Intimacy

Our customer Felipe Sobral to experience your first Paraglaider flight near Caxias do Sul, as he waved to the team MOBITEC which was at the launch pad.

IntimacyMobiteXperience / Fairs and EventsExecution: Marketing Sector

There aren’t few investments to participate in fairs and events, and as in most cases mere passive participation with demonstration booths and waiting for the tour participants, usually brings little results or mere promises of future contacts.

Our participation in fairs and events, began to consider this reality, and we focus more on keeping the customer at our booth than simply showcase products and distribute business cards. We have made a first foray in this direction and the results speak for themselves, as the next image.

The booths format external offer good showcase visibility of the product, but uninviting as it is apparently, as we approach, we will be "attacked" by vendors. Already closed booths offer an aura of mystery and curiosity, and its interior can practice intimacy, offering privacy and what customers are looking for that is the RELATIONSHIP, not just more and more product information.

IntimacyMobiteXperience / Fairs and EventsExecution: Marketing Sector

IntimacyMobiteXperience / PublicityExecution: Marketing Sector

The advertising of most technology companies, addresses the consumer as if it were a machine rationality. But not today we know that purchasing decisions obey criteria sensuousness.

Ads traditional with photos only products fill the pages of magazines which proclaim, uphold the same standards of technology and what is left to the customer at the lack of perceived differences and choose prices.In our ads we have followed a different path, more human and emotional, with striking visual approaches alongside increased readership and retention of messages and a well dosed pinch of good humor and friendliness.

We say what really goes on people's minds, and that's how we got to his heart.

IntimacyMobiteXperience / PublicityExecution: Marketing Sector

RespectEcoMobitec

Program dissemination of environmental concepts that include reverse logistics, with Recommerce and accountability in Blog, plus a series of actions aimed to raise awareness among colleagues of all units MOBITEC save energy, paper, water, planting native species, adoption squares, lectures at schools, etc.. We take all our experiences to customers on all continents, so they can enjoy and join our efforts and we will have press relations for the diffusion of actions in the communities. Let's do preservationists and disseminate ideas.Ecology is also caring for the client, and therefore this project will develop the Flawsome, a range of approaches to problem solving and satisfaction guarantee.

RespectEcoMobitec / Reverse EngineeringExecution: Marketing and Commercial Sectors

Appeals environmentalists are gaining ever more eco as well as the actions of conservationists industries. So there's a double meaning in this project, but three: preserve and gain notoriety and to expand the relationship and loyalty of our customers.So we research, develop and establish a chain of collecting scrap MOBITEC routes, which will submit the recycling or proper disposal in accordance with environmental standards, even selling shares of scrap for recycling.But the client also wins, since the material collected will generate credits for reduction in future purchases. Your credit balance is always available on blog EcoMobitec, the same way as the other projects.In addition to the accountability of recycling to be sent annually to the press, accessions of our customers to the program and even the launch of the project will be a matter for press releases.

RespectEcoMobitec / EcodatesExecution: Marketing Sector

There are several dates jubilee dedicated to the environment, and in them we will have activities that are enjoyable for our employees. In March, for example, we have a World Tree Day and World Water Day, which are very close. Then through agreements with the forest garden and sanitation sector of the city hall, will make the distribution of native seedlings to colleagues, to plant them. On World Water Day, we will distribute custom cups to reduce the use of containers produced from hydrocarbons.

And so proceed with each special date, the World Environment Day, Day of Forest Protection, Air Quality Day, etc.

The Department of Marketing will soon send scripts and follow up of each schedule well in advance, so that each branch can set up and conduct their events.

RespectEcoMobitec / EcodatesExecution: Marketing Sector

Respeito• EcoMobitec / Flawsome• Execution: Commercial Sectors, Service and Marketing

We will prepare a study with a different approach from that applied in the ISO program, which will seek to understand not only functional satisfaction, but the likelihood of the client to testify in state and favorably to other customers.Treatment of NC will provide a further step, after solving the problem, let's pull a smile from the client to the avoidance of grievances.Finally we will develop a program Recommerce, where the customer purchases and research to achieve a certain score, generate points to be converted into bonuses or discounts on future purchases.

Respect• EcoMobitec / Flawsome• Execution: Commercial Sectors, Service and Marketing

LoveMobitec Red Carpet

It is important that our customers know how much it is important to us.

Once a year the best customer or prospect most targeted in each country will enjoy a week of vacation at a tropical resort with their families, where at various times receive gifts, boat trips and dinners with affectionate messages of MOBITEC, occasion he will understand our esteem and its importance in the MOBITEC.

Love• Mobitec Red Carpet• Execution: Commercial Sectors, Service and Marketing

Who are our best customers? Set this using criteria ABC curve, more volume in the year of purchase, brand status of lawyer and shopping with a margin of an appropriate contribution.

In addition to being subject to all other shares of the project Lovemarks,these customers should be remembered on special occasions only,as invitations to shows and events.

Once a year, achieved the goals of general results, a rate to the net result is reversed in voucher for the customer enjoy with your family in the tropical resort or ski closest to the branch. Ex: Bariloche, Porto de Galinhas, etc..It is up to the Department of Marketing and maintain contact sheets, costs, and the Commercial Sector definition of clients to be gifted.

Love• Mobitec Red Carpet• Execution: Commercial Sectors, Service and Marketing