Presentation Servicescape Management

Servicescape Management Final Project PRESENTATION

IHSAN NUR HADISITI INDIRA TIZIOMI

HANIFM. ARFAN

ARCANE DISTRO

This project objectives is analyzing and giving a suggestion to Arcane distro that located on JL. Trunojoyo no. 8, west java, Bandung. We analyzed by using servicecape management method. We try to used the method from servicecape to bring a good suggestion for Arcane distro.

Abstract

Project Name : Arcane Distro

Arcane Distro Jl. Tunojoyo no.8

347 Distro

Company History

• Arcane is established on may 2008• The Owners name is Chris• Arcane is known as a carnival reseller

condition of servicescape management (SCM)

•The servicecape condition is not good

•Too many display product on the store

•The lightning is not clear enough to support the product display

•Flow for the customer is not designed well

•Capacity Max 10 Persons

•Placed in the distro area

•No differentiation between other distro, it is just an ordinary distro

•Price : Clothing IDR 90.000-120.000

Jeans IDR 200.000-450.000

Shoes IDR 200.000

•Target market Teenagers & Young Adults

Location Details

Arcane347 Clothing

car

car bike

bike

car

car

car

car

Jeans Sec7on Toy Sec7on +Shoes Sec7on

Toy Sec7on +Shoes sec7on

Shirt Sec7on

Shirt Sec7on

Shirt Sec7on

12 Meter

4 Meter

Shirt Sec7on

Storage

Inventory

FiAngRoom

Cashier

Store Layout

Store Layout



Shirt Sec7on

Shirt Sec7on

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Inventory

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Cashier



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Shirt Sec7on

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Cashier

Store Layout

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Cashier



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Shirt Sec7on

Shirt Sec7on

Store Layout

Shirt Sec7on

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Cashier



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Shirt Sec7on

Shirt Sec7on

Store Layout

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Storage

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Cashier



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Shirt Sec7on

Shirt Sec7on

Store Layout



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Shirt Sec7on

Shirt Sec7on

Shirt Sec7on

Storage

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Cashier

Store Layout



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Shirt Sec7on

Shirt Sec7on

Shirt Sec7on

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Store Layout



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Shirt Sec7on

Shirt Sec7on

Shirt Sec7on

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Store Layout



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Shirt Sec7on

Shirt Sec7on

Shirt Sec7on

Storage

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Store Layout



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Shirt Sec7on

Shirt Sec7on

Storage

Inventory

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Store Layout

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Inventory

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Cashier



Shirt Sec7on

Shirt Sec7on

Shirt Sec7on

Store Layout

Shirt Sec7on

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Cashier



Shirt Sec7on

Shirt Sec7on

Shirt Sec7on

Store Layout



Shirt Sec7on

Shirt Sec7on

Shirt Sec7on

Shirt Sec7on

Storage

Inventory

FiAngRoom

Cashier

Store Layout

Project Objective

1. Analyze the Swot of Arcane2. Analyze the servicecape concept of Arcane3.Design the new servicecape concept and

giving the best suggestions for arcane4.As the f inal project for servicecape

management course at SBM ITB

Reasoning

• Located at strategic location• Lack of competitive strength• Have a bad layout store• Have a unique selling point (Sneaker)• Good reputation• Have a loyal customer• Have a many potential customer

SWOT Analysis

Strengths weaknesses

• located at strategic locations• Price is mid with a good quality of

product• Have a unique selling point• Good reputation• Sell a various product

• Lack of marketing• Lack of competitive strength• Low financial

opportunities threats

• Lifestyle trend• Good target market• Have a good distribution• have a loyal customer

• Lot of competitor• Market demand

Competitor

• Invictus• 347• Black Jack• Flashy• My shoes (sneaker)• Sole Club (sneaker)

Analysis• Arcane is a small distro which is located at Jl. Trunojoyo no.

8 which mean arcane located at strategic location, because of the that arcane have a lot of potential customer but because services cape management on arcane is bad, so a lot of potential customer change their destination. Arcane has a very small shop so need a good layout but the owner does not realize that.

• Arcane Have a good unique selling point, in this case arcane sell a good sneaker. Many sneaker users believe that sneaker at arcane have a good quality so they still come to Arcane. Arcane also sell various kinds of good clothing. Based on this reason, we chose Arcane as a service cape project.

CONCEPT. OBJECTIVE OF SCM

To attract the segmented customers, and encourage them to come into the store and hopefully make a purchase. By, applying the Servicescape management, it hopes that customers will be satisfied with their service experience in Arcane. Moreover, by branding emphasizing the concept of Arcane distro through the physical evidences, it will increase the customer’s satisfaction and their perception of quality and brand of Arcane.

Outcome of SCM

The outcome of the application of Servicescape

management in Arcane distro is a more conceptual and

comfort store area, which will increase the number of

customer and their satisfaction of the service experience,

and at the end, increasing the sales of Arcane products, and

strengthen the brand.

New Performance of SCM

35

36

37

38

39

40

VALUE ADVANTAGE

• More attractive building

• Wider area Arcane Distro: 15m x 4m x 4m.

• Comfortable environment

THANK YOU

Business

Presentation Servicescape Management