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The Human Network
Nick Hodge
http://www.nickhodge.com/
Hello from the Experiment
(and yes, I am Internet famous)
2. The New Revolution
One to many
One to many
One to many
One to one
telephone
Hierarchy
“In the future, everyone will be famous for 15
minutes”
Andy Warhol
Many to many
Humans areSubvertingtheHierachy
“On the internet, everyone is famous.”
Nick Hodge
Hyperconnectivity
3. The New Playing Fields
Where the new Communities are More mobiles than people Broadband in 67% of Internet
Subscribers Average use/day 22minutes 6.5 times per week, 41 page views per
session Less time viewing/listening to one-many
ACMA Communications Report 2006/7
Wikipedia
Wisdom of Crowds 2,386,000 articles in English
Connecting and Reconnecting Organising events
The never ending dinner party Human search engine Global consciousness Mining the best minds in your social
network
Guess what?
4. The Emerging Careers
Greater than Word of Mouth
Give your Organisation a Human Voice
Hyperconnectivity
Click to add title
Digital Community Specialist Online Community Leader Online Customer Service Professional Geek Digital Diplomat Online Image Consultant
Role
Polymath communicator Provide a human-face / authentic voice Engage in and with online communities Listen and respond Make human connections Add value to the communities
[NB: internal sales/customer service/PR]
Measurement
Positive feedback Content created (and links into
content)
Page views / Comments (blogs) Mentions by influencers Key measurement are the
connections made
Tools
Search Engines Full range of tools Blogging tools, initial connection
points Empowerment within your
organisation
Challenges
Difference between personal and online personas
Online, you can smell the fake. Acknowledgement “virtual” is really
real Is “social networking” in business more
than WOMM? Impact of ‘generational’ change
The gulf is wider than the Rock-n-Roll generation
Public Service Stephen Collins, AcidLabs
Social Networks, Building Communities Laurel Papworth
High-level/Futurist/Change Mark Pesce
Local Worldwide Experts
@MarsPhoenix
Welcome to The Human Network Nick Hodge http://www.nickhodge.com/ [email protected] @nickhodge on twitter.com
