What is web 2.0What is web 2.0 ‘ ‘Web 2.0Web 2.0 refers to a perceived refers to a perceived

second generation of web-based second generation of web-based communities and hosted services communities and hosted services which aim to facilitate collaboration which aim to facilitate collaboration and sharing between users.’and sharing between users.’

Music IndustryMusic Industry

Web 2.0 can:Web 2.0 can:

Gets artists/bands name out there;Gets artists/bands name out there;Easy access to millions of peopleEasy access to millions of peopleGet their music out there without Get their music out there without

spending their own moneyspending their own money

Artists can get onto My Space & Artists can get onto My Space & FaceBook and YouTubeFaceBook and YouTube

Some record labels search for new Some record labels search for new artists/ bands. artists/ bands.

opens up big market for artists to get opens up big market for artists to get their music out there.their music out there.

Youtube promotes videos/upcoming Youtube promotes videos/upcoming showsshows

24/7 access around the world24/7 access around the world

My Space for new artistMy Space for new artist

Cassie created her own my space to promote her self and to allow people to hear her music. It was a success and her single ‘me n u’ reached no1 in the charts.

File sharingFile sharing

The music industry has suffered The music industry has suffered declining sales, and very often, this is declining sales, and very often, this is due to the internet based-peer2peer-due to the internet based-peer2peer-file sharing programmes. file sharing programmes.

E.g Napster (before being shutdown) E.g Napster (before being shutdown) was the first to allow files to be was the first to allow files to be shared without any limits.shared without any limits.

Music DownloadMusic Download

People would rather download music People would rather download music than buying from storesthan buying from stores

The growth of digital downloads has The growth of digital downloads has affected the sales of CDs. People affected the sales of CDs. People would rather subscribe to itunes and would rather subscribe to itunes and download as much music as they download as much music as they want to, then buy a C.D, simply want to, then buy a C.D, simply because its much cheaper for them. because its much cheaper for them.

People would have to buy an album, even if People would have to buy an album, even if they just wanted a few songs from it. they just wanted a few songs from it.

itunes is established and legalised for itunes is established and legalised for downloading and 80% of music is downloading and 80% of music is downloaded through I tunes.downloaded through I tunes.

itunes was very clever, because it itunes was very clever, because it actually gives some money back to actually gives some money back to the artists. the artists.

The costs associated with selling The costs associated with selling digital music downloads are much digital music downloads are much lower than that of physical media lower than that of physical media

Record labeLs will either have to:Record labeLs will either have to:Prevent/reduce music sharing, would Prevent/reduce music sharing, would

be through various digital rights be through various digital rights management (DRM) technologieS.management (DRM) technologieS.

ORORAdapt with online music distributors Adapt with online music distributors

like iTunes. (at this moment this is like iTunes. (at this moment this is exactly what they don’t want to do)exactly what they don’t want to do)

““Promising new business models such as iTunesPromising new business models such as iTunesshow that it is possible to make money on the Inter-show that it is possible to make money on the Inter-net, and that users can be offered a service that is notnet, and that users can be offered a service that is notoverly restrictive but still effective enough to avoidoverly restrictive but still effective enough to avoidlarge-scale exploitation. While we cannot present alarge-scale exploitation. While we cannot present abusiness model that will successfully move the musicbusiness model that will successfully move the musicindustry into the area of the Internet, we are confident industry into the area of the Internet, we are confident that the current complaints will disappear oncethat the current complaints will disappear oncethe thinking has moved from protecting the old waysthe thinking has moved from protecting the old waysto discovering and using the new ways”to discovering and using the new ways”

http://72.14.253.104/search?q=cache:2pejMKqO0AQJ:dret.net/netdret/docs/wilde-music-icete2004.pdf+disadvantages+of+web+2+on+music+industry&hl=en&ct=clnk&cd=3&gl=

uk